How Do I Split Test 2 Domain Names?

7 replies
I am starting a new niche business and have found a few different domain names that seem really good (keyword in url, etc.). Now I'm looking for an objective way to settle on the best domain name of the ones I registered.

What are some ways I could go about doing that?

Thanks.

Ken
#domain #names #split
  • Profile picture of the author Scott Million
    Just use all of them! Put them on different class c IP addresses and put up at least 4-5 pages of content on each domain. Choose one domain to be your authority and link the smaller sites to the main one (don't link the main to the smallers...)

    Instead of paying a few bucks per Class C IP address each month just use host nine HostNine - Affordable Web Hosting, Reseller, VPS & Dedicated Hosting for hosting as they have a bunch of servers in each country and you can get a bunch of Class C's for the price of a normal reseller account.

    If you can't decide on the authority domain yet then just do 4-5 pages of unique content for each domain and throw some backlinks at them, and then pick the winner after a couple weeks that has the most current traffic/rankings... after that's determined, link the weaker sites to the main

    Now, if what you really wanted is to test the domain name that most people will remember, I suppose you could spin the same video w/ a different endings (call to action to visit each URL) ... put it on a landing page, and then split test that landing page with the versions of each video and see which domain ends up getting the most hits...

    There are a lot of other things you could do instead that will make you more money, though.
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    • Profile picture of the author KenTheriot
      Originally Posted by Scott Million View Post

      Choose one domain to be your authority and link the smaller sites to the main one (don't link the main to the smallers...)
      Thanks Scott! Can you clarify one thing for me just so I am sure I understand? What is the difference between the "authority" site and the non-authority sites? And when you say "link the smaller ones to the main one," I'm assuming you mean to place a link back to the main site into a page on the smaller site, so the small one points to the big one, correct?

      And thanks for the info about Class C IPs. I was not aware of that!

      Cheers,

      Ken
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      • Profile picture of the author Scott Million
        Originally Posted by KenTheriot View Post

        Thanks Scott! What is the difference between the "authority" site and the non-authority sites?
        By authority, I simply mean the site that you're going to primarily focus on for adding content and building backlinks... I jumped the gun assuming you wanted to pick the perfect domain to build a large following for a business/brand.

        There's no set criteria for an authority site vs. a non-authority... authority sites generally have a ton of pages and backlinks with regularly added content, and have been recognized by Google or other SEs as a go to source for information on a particular niche. When a page is added to an authority site it usually ranks well almost instantly.

        Non-authority sites are probably easier to understand by thinking of them as minisites, sites from 3-30 pages that are more set and forget and focus on a smaller group of keywords.

        And when you say "link the smaller ones to the main one," I'm assuming you mean to place a link back to the main site into a page on the smaller site, so the small one points to the big one, correct?
        Correct. I would at least put an anchor text link in the body of the homepage. So if you wanted your main site to get ranked for "lose weight fast" you would hyperlink that phrase on the smaller site, the hyperlink pointing to the main.

        And thanks for the info about Class C IPs. I was not aware of that!
        Very important if you're creating your own link juice with a few or many of your own sites. SEs won't give much, if any, credit for you linking to other sites of yours if they know they're all created by the same entity. The easiest way for them to figure that out it is by the IP address of the hosting... if it's the same, they don't dish out the juice (or at least nearly as much.) Some SEO guys have reported actually hurting their rankings when doing so, but that's up for debate.

        If you reciprocal link, even with different Class C IPs, between your sites you won't get as much power as just linking one way, which is why if you do this you should pick one of your domains as the primary focus to acquire traffic and rankings.
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        • Profile picture of the author KenTheriot
          Thanks million Scott! (sorry)

          Ken
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  • Profile picture of the author Loren Woirhaye
    It depends on what you want to do. If you are concerned with
    branding one may be better than the other for offline advertising
    and, well... mind control advertising.

    More on how work with names to create memorable, sticky
    brand identity here:
    The Ultimate Formula For Creating An Instantly Memorable Business Name and How To Create The Most Effective Slogan For Powerful Advertising Results Loren Woirhaye's Entrepreneur Blog
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  • Profile picture of the author unimaru
    maybe you should add something on your website.

    Originally Posted by KenTheriot View Post

    I am starting a new niche business and have found a few different domain names that seem really good (keyword in url, etc.). Now I'm looking for an objective way to settle on the best domain name of the ones I registered.

    What are some ways I could go about doing that?

    Thanks.

    Ken
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  • Profile picture of the author Simon Ashari
    One thing you may like to do is split test the use of domains using adwords.

    This may not be your thing, but it is one method.

    You run ads which are identical except for one thing, the domain name at the bottom.

    Which ever ad gets the most click will contain the best domain.

    Hope this is something you can use.

    -Simon
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