The TM Trademark Symbol - Is it relevant to keyword research?
I've received a lot of help from this forum, but have always been hesitant to start a thread or get more involved - well that ends tonight.
I have a strange keyword research question.
I was looking at the search queries for one of my sites today to see which ones were getting the most action. Curiously enough, the phrase that gets the most activity includes two instances of the trademark symbol (subscript TM).
I've always heard that the TM symbol and the Registered symbol don't factor into keyword researches or SERP placement. However, this query is showing up in the most common keyword searches for my site. The identical phrase, without the TM, also shows up, but it does not get as much action.
My theory would be that people are going to one website, finding a little information on the product and then copy/pasting the description, along with the TM, into Google to do further research.
Can some of you weigh in on this and let me know if this is really something or just a fluke? Interestingly enough, when I put the keyword phrase in question into Google's keyword research tool it shows no returns for people using the phrase with the TM in it. But the keyword shows over 2,000 impressions and a few hundred click-thrus to my site on webmaster tools.
Anyone?
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JohnMcCabe -
Thanks - 1 reply
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Steve Hines -
Thanks
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