How Often Do You Hit Your List?

I keep it simple. A typical list of mine gets an email twice a week. Once a month, I will promote a product of mine. Once a month, I will ad swap with another marketer. The rest of the emails would be content or gifts to build the intrigue in the product I'm selling that month.

Some lists react differently and you have to change it up. That's usually my starting point though. I tweak and adjust from there.

Travis

2 to 3 times a week is usually good, but hitting them with so many offers at once, it is all about building the relationship 1st of which is the most important factor

I think one of the ways to look at this is how often do you want to be hit by someone whilst on their list? Do you really want to be buying 6 products a month from someone?

If I were on a list I'd be looking at getting one product a month and maybe some tools or programs that may be useful or supportive.....

My 2 Cents.

Chris

Are we talking about how much you should mail to make the most money or how much you should mail for another reason?

You also have to take a look at lead flow. If you have consistent lead flow, then you can mail more aggressively if you choose.

Are you talking about launch emails, promoting launches?

You are expected to send out a few emails for each launch.

In fact, most launches come with a pre loaded set of a series for 5 to 8 emails!

I'm on his list too, and I don't think he mails us too much.

Just for launches he sends out a few more, but then again, doesn't everyone who's promoting a launch?

I email my list every single day and typically sell 2 times a week, but promote my own Web Copy Cat nearly every email. My content coincides with it.

I guess I should add that each email promotes something. It might not be a paid for product, but it's "promoting" my free report I'm giving them or it's promoting you using a certain method I suggest.

Even though I'm not selling a product to my list in that email doesn't mean I'm not getting them used to the idea of being promoted too. And getting them used to the idea of when I promote, I deliver the highest quality.

99% of my emails will have a link. I want my readers to get used to the idea of clicking that link. This was probably the greatest piece of advice John McCabe gave me when he mentored me. Not only did it highly increase my conversions when I actually did promote...it also cut down my unsubscribe numbers when I promoted.

Also everything I have out there will eventually lead you to a sales page of some form. If I send you a free report, I will probably link you to a free tool I use to make it work...then from that free tool, give you the option for a paid tool that I recommend to get the job done easier.

Not once in the progression do I promote anything directly, I just mention the results I've gotten with the paid tool. This causes your readers not to feel over promoted, and it gives the chance that every single email you send will end in a sale. Even if a content email delivers 1 sale, that's 1 sale more than before.

100% of my promotion emails are a special deal, discounted product, or I add some super bonus and they are treated time sensitive. For example, 'You have 12 hours to get all my products for 50% off"

I do this because I know my content emails eventually lead to the sales page and more than likely all my readers have seen my sales page for whichever product I'm selling. If they didn't find a reason to buy then, I give them a better reason to buy...DISCOUNT!

I hope that makes sense.

Travis

I get 50 or 60 new subscribers a day to one of my lists. They get followups every 3 days - day in and day out. Every one of them has a link to my sales page.

BUT...

Only 1 in 5 SELL my sales page.

The rest are pure content, but I never know which piece of content will push them to buy so I have to have the link in every email.