What type of Squeeze Page would you choose?

The best type of squeeze pages I've tested are ones that include text and video. However, the text and video must be entertaining and relevant to what your visitors want.

If you produce a video with poor sound, poor presentation and just waffles on and on...you're better off using just text.

The reason why video works on squeeze pages because it gets the visitor's attention and explains to them why they should opt-in.

You can do this with text as well, but it's easier to show the excitement and benefit with video.

So if you're good with the sales copy, have a good script for a video with decent audio and presentation, using both text and video is very effective.

But you still need to test this. Maybe your video doesn't work well for your niche or maybe you need to brush up on your video skills before it will work.

It's like everyone saying article marketing will work in the long-run driving with driving you targeted traffic. It won't...if your articles suck and you haven't SEO'd it properly.

Good luck.

This comment is on the money, test, test, test.

The audience in some markets is ridiculously subtle and impossible to second guess.

I am running a test a simple split test at the moment that is running at 16 % vs 21 % sign up rate and the ONLY difference on the entire page is the words on the "submit" button.

That's 5 more sign ups in 100 !

For those that dont like video because its slow remeber that "fast" signup doesnt mean good quality prospects, I want people on my list that I have a chance to engage with because they are interested in my offer.

Hi,

Any of them will work fine, as long as you present a message to match the market.

Make sure that you have a compelling headline so the user stays on to read the rest of your page. Write something loaded with benefits.

Video can help increase conversions. If you are using an opt in form, you can do wonders just filming yourself and asking the person to opt in, pointing to the form with your hands.

It's a no brainer for me simply because the jwplayer is constantly buffering and so very frustrating.
I would personally however add more graphics to the text squeeze page just to catch your eye a bit more, but I am biased towards this type of squeeze page.

There are some circumstances under which I'd be willing to split-test squeeze pages which include video, but all the testing results like that I've seen (all of which, admittedly, are now more than 6 months old, and I'm not talking about all that many to start with) have been strongly in favour of text-only squeeze-pages.

I suspect my business is a little unusual, though, because in all the niches in which I've tested squeeze pages against my normal landing pages (and that's only half my niches), the squeeze pages haven't done so well, in income terms. They get more sign-ups, of course, but that's different - it's what happens over the next year or so in income terms that matters. These things are harder to test than many people realise, I think: it's easy to make the mistake of assuming that building a bigger list is necessarily going to be a better outcome. My experience suggests otherwise.)

Would love to see the info where you got those stats Nigel.

(Not that they're wrong, I'd just like to see the data.)