The Biggest Mistake Most Article Marketers Make

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Hi warriors ,

I have repeatedly noticed that a lot of marketers are not happy with their article marketing efforts .

What Do You think is the problem ?

As you know , even though article marketing is one of the simplest ways to generate traffic and links, due to improper usage a lot of marketers do not exploit its benefits.

The biggest mistake is that most of them do not create high quality article.

If you are able to create high quality article that solves your reader's problems, you would be able to get believability and as a result you recommendations will get noticed by the readers and you will be able to make money either through affiliate products or your products.

At the same time, if your article is of high quality, it will be picked by webmasters and as a result you will get a lot of links to your website.

What Do You Think Is The Biggest Mistake Most Article Marketers Make?

I want to here from you.


Thanks,


Mike
#main internet marketing discussion forum #article #article marketing #biggest #make #marketers #mistake
  • Agreed that many don't write high quality articles, but there are many other mistakes that could cause your article to bomb, such as:

    - Improper keyword research
    - Poor article titles
    - Badly written resource box
    - Giving too much information away

    Those are just a few other things that can make an article tank, in addition to poor quality articles.
    • [ 2 ] Thanks
    • [3] replies
    • I totaly agree with you, and also copywriting skills really come in hand in article marketing, you have to stop your readers dead in their tracks, and that is what copywriting is about. And there is something else, writing articles is not to be taken lightly, it`s a skill that must be studied properly. I recommend ezine articles for their tutorials.
    • Hit it right on the button man... that's all I have to say about that.

      Successful article marketing is based on research, quality, call to action and targeting...

      Did I mention research?
    • I agree with those 2 being the biggest mistake and yet the most difficult to correct (in my experience)
  • My mistake: Not writing enough articles.

    I don't like PLR or resell right articles. I am on the side of 'lack of time' problem > so end up not writing many articles I would like to write ...

    .
    • [1] reply
    • You've found time to make over 1,300 posts on the WF - LOL
  • well i am just new here so i wanted to know what some mistakes that are committed. when it comes to article i there a certain procedure to do it. or make it?
    • [1] reply
    • If you want to write articles fast , click this post to check a simple template to create articles fast and how to properly conduct your article marketing activites .

      I hope it helps,

      Mike
      • [ 1 ] Thanks
      • [1] reply
  • Content is the king
    • [2] replies
    • and quality his queen
    • and quality is queen

      it's far to easy to produce poor content by over packing, as many have said, or by not providing enough information. you don't need to provide industy jargon, but you don't want to tell them the sky is blue either. sit down assuming your reader has a clue about what you are discussing. jmho
  • I think that it is important with the Bio box to send the readers of your article to a website or webpage that follows through on the topic of the article. eg. If your article tells the reader how to / tips/ mistakes related to affiliate marketing then send them to a website related to affiliate marketing.

    If they are reading an article on affiliate marketing then they obviously are interested in that topic so you could send them to a website that sells something affiliate marketing related.
  • Improper title selection.
    • [1] reply
    • I think this is a huge mistake, especially when you submit to EzineArticles.

      The strength of your title is determined by the first four words you use - plus it must make sense!

      Get this wrong and you won't be targeting the right traffic!
  • [DELETED]
  • Yes, I would also go with bad title selection. After that, lack of any strong call to action.

    TomG.
  • Giving too much away is bad, because the article should only create interest, and then hopefully lead the customer to your product page.

    If the reason for writing an article is only to get links to a website, then one can give away as much as one wants.
    • [2] replies
    • AS you said you do not need to give everything .

      You articles should only work to motivate your readers to join your opt-in list.

      Mike .
    • Yes, we have to create interest and lead the user to our blog/website/or product page.
      • [1] reply
  • it is really a nice post thanks for it..
  • agreed.

    title - must be attractive to entice readers to read further
    call to action - must be too good to resist...
    • [1] reply
    • You should also focus on other components to get the most .

      Mike .
  • An attention-grabbing title must also be followed by good content. I came across many articles with titles screaming of the products' benefits, but the body of the articles fell short of any good, sound content. As a reader, I felt cheated and shortchanged. The problem is many article writers based their research solely on the Internet. So content gets recycled and reused, with nothing uniquely new at all. But hey, a good writer worth his salt can write about the same thing a thousand times and it will still come out different and interesting every single time. So research, write well and good titles.
    • [ 2 ] Thanks
  • Posting it to sites other than ones you own first.

    This is a mistake.

    Post to your own site then post re-writes to other places to get the real value in your hard earned content.
    • [1] reply
    • A list of some of the most common mistakes is:

      1. Not using a meaningful or useful title to capture reader interest.

      2. Not using the first couple of lines/paragraph/article description correctly to provide enticement for readers to click through and read the full article.

      3. Not using unique content on their own domain - it is much better having unique content on your own domain and writing related content to promote it and then using article directories. People should be able to learn more in-depth information from your site than they can get from an article directory (Your site is the expert, not the general article directory).

      4. Not using quality content in the article itself - this is a failure to convince the reader that you are an expert and therefore makes you less likely to maintain the interest of the reader throughout the article. It also fails to build trust in your name and authority.

      5. Not using a proper resource box that has a strong call to action to make the reader want to click through to your site to find out more information

      I believe the 5 mistakes outlined are very common and it means a large % of articles are wasted effort on the part of article marketers. Anyone can put together a PLR article and have it accepted at various article directories... but if it isn't quality it won't really bring in any potential customers. You may get a few people following through if they don't read the initial article, but they are unlikely to become long-term site visitors and therefore unlikely to become repeat customers.
      • [ 3 ] Thanks
      • [2] replies
  • In my opinion, the most common mistake people make in article marketing is only submitting 1 or 2 articles, not seeing any results within 24 hours and then quitting altogether and joining the crowd that says it doesn't work. I see this happening over and over again and it's quite a shame.

    It would be very hard to narrow down a particular article mistake as the "biggest" because, again in my opinion, every aspect of the article must be done correctly in order for the whole thing to be successful. I liken it a lot to a jigsaw puzzle. You can have the most beautiful puzzle in the world, but if all of the pieces are not placed together perfectly, it just doesn't work.

    Respectfully,
    Allen Graves
    • [1] reply
    • It is true that article marketing is exploited by coordinating all its components properly .

      Most of the time , if you miss any componets your efforts will fail too.

      Mike .
      • [1] reply
  • It's a good point.

    Quality content is all about delivering value. An important to ask is what's in it for the readers? You don't need to reveal all the secrets you know, but dropping small pieces of sound advice here and there is essential.

    I've learned that before you think about returns, you need to focus on giving. And that's one of the main principles I follow when I create any type of content.
  • A couple of people have said that giving away too much information is a mistake. I believe just the opposite. I understand the reasoning though. People feel giving away too much makes the reader feel he no longer needs the product.

    That's not so. In fact, just the opposite is true. The reader feels that if the article was so packed with great info, then the product must be absolutely loaded with it.

    Good writing, along with accurate and abundant content all contribute to a good article.
    • [ 1 ] Thanks
    • [1] reply
    • Right. Our objective is to draw the reader in and generate a click-thru to our landing page. BUT we also need our content to stand out in order to establish ourselves as experts and set ourselves apart from the pack in our niches. I believe this is especially true in markets where you're asking people to part with hundreds or thousands of dollars.
  • I find that there a lots of good titles out there but they lack content and it spoils a lot of articles.
  • Mike, I agree but I also don't agree with your comments.

    yes, it is important to have a great and very informative article, but that is not enough.

    The secret is:

    The more articles with good content, the BETTER.

    Tal
  • The biggest mistake I see is that most new article marketers fail to PLAN.

    Ask yourself:

    * What's my goal?

    * How will I know when I've achieved the goal?

    * What's my deadline?

    Once you've answered those questions, create a plan.

    Your plan should include:

    * Keywords you've chosen to achieve your goal;

    * A well-designed landing page for your readers, which ensures that once they get to the page, they do what you want them to do -- sign up for your list, click through to the sales page of the affiliate product, etc. Your resource box links directly to your landing page.

    The landing page is VITAL. Never create a campaign without creating a landing page first;

    * The number of articles you need to write (aim for 10 to 30 per campaign);

    * Article titles;

    * A schedule for your articles;

    * Commitment -- get those articles written!

    * A way of tracking your success -- number of sales, clicks.

    Cheers

    Angela
    • [ 3 ] Thanks
    • [1] reply
  • One of the biggest mistake is direct linking. Losing all the other seo and list building benefits.

    Franck.
    • [3] replies
    • Yea - I never direct link to ANY site as an affiliate. I always direct someone to a lander to "pre-sell" them. Way better conversions every time.
    • Good point .

      It is always recommended to send traffic into a lead capture page .

      Mike
    • Yeah, list building is a must, it`s one of the best ways you can develop relationship with your customers, which is crucial in internet marketing.
  • I have tried writing and submitting articles to EZA. I don't do very well with it. I've always wondered "why" to.

    I wrote one (a few) article about "What gives the pink diamond it's pink hue", thinking that answering a simple curious guestion would bring traffic. Not really, in my opinion.

    Maybe you can enlighten me about my weak points so that I could do better. Actually, I don't think it's a bad article.

    Here is the article as indexed in google:
    What gives the pink diamond it's pink hue - Google Search=

    btw- somebody rated my article as less than mediocre. What an a##! lol
    • [1] reply

    • Okay, I`m kinda in a hurry right now, so I`ll examine your article in more detail later, but the first thing I have to ask you: what kind of traffic do you want? Who are your customers? What are your keywords? What is your target market? Is the person who searches for keywords in google like "pink hue in diamonds" your customer, or is it a person who searches "online diamond auctions" or something like that?
      One important thing: you are giving too much information in your article, so the visitor doesn`t feel compelled to click on the squidoo link.
      You should entice your visitor in your article to click your link, your article is in no way doing such thing.
      You are going on and on about diamonds in your article, but you haven`t spent a second selling your customer on your online auctions. You don`t have a site that sells info products about diamonds, so bare that in mind, okay?
      There are a lot of things you should improve.
      Contact me, and we`ll explore your article marketing in more detail, and see what we can do.
      • [1] reply
  • Hi I'm new here to would like to say hello to everyone.

    Alot of articles on ezine articles really seem like "me too" articles, you wonder whether the guy/girl writing actually has any experience or they've just regurgitated some other article they found on the same site ten minutes earlier.

    The resource boxes are rarely that stimulating either, knowing that joe is an accomplished dog groomer wouldn't get me excited even if I was interested in dog grooming
    • [1] reply
    • Most of the articles i see on ezine articles are not good .

      Mike
  • hi,

    I an addition to the quality , if you write more articles , it would be advantageous .

    Mike
  • The one thing you have to make sure though, is even if you write a high-quality article, you can't give away the solution.

    If you tell them everything in that one post then there's no need for them to click on your links / buy your products / sign-up to your list
    • [2] replies
    • Yes,

      MAke sure that the article you stimulates some kind of action depending on your goals.

      Mike
    • Banned
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    • This depends on your objectives.

      Are you doing it for traffic , SEO , Lead Generation , etc.

      Mike
  • Biggest mistake - they don't leverage the articles they write.

    After you've written your article, you can use it in multiple different ways. Yes, of course, you can submit your article to the many article directories but you can also modify it slightly and post it to your blog.

    Then, you can bookmark your post on all the social bookmarking platforms. You can also integrate your blog with your Facebook profile so your friends are notified that you just posted a blog. You can also submit your new post to a bunch of blog carnivals.

    After that, you can make a punchy bullet point PDF document with the same content and upload it to all the free e-book directories. You can read your article into a microphone and post it as a podcast. You can video tape yourself discussing the content and post the video on YouTube.

    Writing the article is just the first step. Once you have it completed, you need to leverage that content in as many ways as you possibly can. That's the whole point! Leverage, leverage, leverage.
    • [1] reply
  • Mistakes of Articles Marketers:
    ------------------------------

    1. Posting where everyone posts.
    2. Using crappy PLR articles - not original content.
    3. No copywriting skills.
    4. Articles with no structure and no purpose.

    ...
    • [1] reply
    • This is one of the biggest mistakes i see doing marketers .

      Mike .
  • I think it's keyword research. You got do enough research before committing.
  • Excellent thread! In my opinion, the major mistaks tend to fall along the lines of, (1) not publishing enough articles, and (2) not giving the reader a reason to click through to your site or landing page. Regarding #2, I think it is important to provide "enough" content of sufficient quality to motivate the reader to make the leap to your site. Of course, writing skill, article structure and organization, keyword research, knowledge of "triggers" and how to capture attention all play role, too.

    Evan
    • [1] reply
    • Nice observation .

      A lot of marketers , specially beginners ,want to get result just after submitting only few articles .

      To get the most you have to write enough quantity of articles and syndicate them across multiple directories .

      Mike
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  • I agree with you, Mike. If you look at the articles on EZA, I'd say fully 80% are so bad, no one would bother reading past the first paragraph. I guess maybe the search engines might like them, but I can't see anyone actually wanting to read them.
    • [1] reply
    • Most article marketers do not exactly know how to proprtly create and sydicate article , as a result they do not get the benefits of article marketing .

      Mike
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  • I don't think giving away too much information is a problem. The more information you reveal in an article, the more curiosity you generate about your offer. People will feel that if the article contains this much power-packed info, your main program must REALLY be awesome.
    I say PAY IT FORWARD and over-deliver....and it'll come back to you. Works for me.
    • [1] reply
    • Hi Mike ,

      I have found that articles that give away too much information are very effective for the sake of search engine optimization purposes. Because , most of the time these kinds of articles are picked by webmasters and syndicated across thousands of blogs and websites .

      This would allow your website to get instant high quality backlinks .

      Hope it helps .

      Mike
  • The biggest mistake most article marketers make is consistency. They don't write enough articles on a continual basis to see effective traffic increase.
  • Easy - no page rank on the articles and no links that direct the user to click.

    People write tons of articles, make no sales and say "article marketing does not work"

    Then you look at the articles and notice they are buried six pages in on the SERPS and have no clear link that directs the user.
  • In the real world it is Location, Location Location:
    On the Internet it is Structure, Structure, Structure:

    If a reader loses interest ion the first paragraph, you have lost a potential sale.
    Most articles I have reveiwed and/or edited online are poorly structured.

    You have to maintain a thought process and structure it accordingly.
    I have developed a method called the SEESAW method that helps article writers execute quality structured articles in a timely fashion. The name of the software script I implement this into is WriteIt2009 and is available free to anyone interested in writing better quality and structured articles.

    You can get a free copy of WriteIt2009 at: WinSpin2009 Article Writing Software
  • One thing I've found is that many writers don't read the articles they write. They write it and publish it straight away. After you write something, put it aside and come back to it a day or so later. Many times you'll be scratching your head wondering what you were thinking at the time you wrote the article.

    TomG.
  • @debra How have you been able to get away with 6 times mentioning "pink hue" in the article? I thought ezine only allows repeating a keyword 3 times. Maybe it only refers to the ones you tell them as the keywords? That would be clever...
    • [1] reply
    • Never had a problem with it. It may have been that many times but if you count all the words in the article....the density is just right for SEO purposes. And...well within EA guidlines.

      Which is my next question to ponder, can seo copy and and informational sales copy co-mingle?
  • Important point. You might get your website smacked by Google with a duplicate content penalty.
  • I think the one that takes the cake is improper keyword research. I don't care how great the article is or how good the article title is, if you haven't done proper keyword research, your results will be minimal.
  • The rule of not giving out too much information seems to be getting harder to go by, as more and more big time marketers are giving away mass amounts of quality information up front. I am seeing whole training courses and the like being given away or sold for $1.

    How can a little guy like me compete with these giants giving away the kitchen sink, and the kitchen with it? I will still plug away, but jeeze, it doesn't help my confidence in having my readers think I can give them what they want.

    So yeah, it's a fine line between giving them the sample and handing over the store.
  • Another mistake many article marketers make is thinking EzineArticles is the only place you can submit your articles to for traffic generation and good search engine positioning in Google. I've had very good success with EZA and I've had success using platforms other article marketers might not think of.
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