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Latest Marketing Technique For Websites - Using Paid Ads & Tests As Captcha

by bobsilber
5 replies
Two companies, Solve Media and NuCaptcha, are creating the ads, requiring users to type in an ad's slogan or sales pitch, or watch a video advertisement before entering a word or phrase. Solve Media's clients include Microsoft, Universal Studios and Toyota, while NuCaptcha has created advertisements for Activision and Disney.

Does this technique have a solid future for Website marketing ?

Click Here To Read More
#ads #captcha #latest #marketing #technique #websites
  • Profile picture of the author Tony Dean
    Amazing!

    What will they come up with next?

    It's probably better than the jumbled mass of symbols we are supposed to unravel.
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    • Profile picture of the author Rashell
      I got one of the Toyota ones and was slightly annoyed at being "advertised" to. If I remember it right... you have to answer a question with the answer being one of their car models.

      I can't tell you exactly why it annoyed me. It made me feel like I was back in school taking a test and had to give the "right" answer. It felt patronizing for some reason. Anyway... I personally didn't appreciate it.

      Rashell
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      • Profile picture of the author bobsilber
        Originally Posted by Rashell View Post

        I got one of the Toyota ones and was slightly annoyed at being "advertised" to. If I remember it right... you have to answer a question with the answer being one of their car models.

        I can't tell you exactly why it annoyed me. It made me feel like I was back in school taking a test and had to give the "right" answer. It felt patronizing for some reason. Anyway... I personally didn't appreciate it.

        Rashell
        It annoys me too. Even worse than the ads before a video plays or ads in the movie theater. Having to take a test by answering a question from the ad pitch doesn't generate any goodwill from me. The problem is you are a captive audience.
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  • Profile picture of the author justdave
    This is very interesting , first time i seen this . This is on the got to try list
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