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they clicked but didn't buy, so what do I say?

by lunchboxdiet
1 replies
Hi,

I've just upgraded my aweber which now enables me to email those who have clicked on my offer button, but didn't make a purcase. This is great, but I'm wondering what kind of thing should I say in that email?

Does anyone have any good ways to get the lead to take action, maybe my making it quite personal and talking about the guarantee. What's worked for you, i'd be really interested to know!

Regards

Simon
#buy #clicked
  • Profile picture of the author AbsolutJake82
    Simon, I sell kitchen cabinets online and we are able to see who put a kitchen in their cart but never checked out...I created a generic email that I can quickly personalize telling them something like " Thank you for taking the time to view our site, we noticed you had been interested in blah blah blah and wanted to know if you had any trouble checking out or if there was help needed with a layout of their kitchen etc. Id say out of 50 emails 15 more ended up buying because they were skeptical at first but then got a personalized email asking them if they needed help with the checkout process etc. Bottom line: make something easy and comforting and make it easy to personalize.
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