Advice about how to create a video training course

25 replies
Im looking at creating a video training course in my niche consisting of a number of short videos (10-15 minutes each) with worksheets and documentation to accompany them.

As I've never been involved in creating an info product like this, Id be grateful for some advice or guidance.

I guess my questions at this point are....

1. Is there anyone here that has created a video course?
2. What tools, or software would you recommend?
3. How is your content delivered to the buyer?

Im definitely going ahead with this, as I have surveyed my list and 100% of them want what Im offering, but as Ive never created video training before, want to make sure I get this right.

Thanks
#advice #create #training #video
  • Profile picture of the author helisell
    For screen videos use camtasia ($$$)
    or screencam ($0)

    For editing use sony vegas v9 (very cheap)

    use any-video-converter (free) to convert your
    avi or wmv footage to .flv

    Use any old camcorder for actual videos (or buy
    one of the new flip cameras).

    Use bright lighting and buy a good lapel mic
    (sony do a great one for about $25)
    A poor video with great sound works
    better than the other way around.

    Google for a free flv player.

    initially just upload your flv vid
    and index page to some webspace
    that you'll already have.

    When you get mega traffic then look at amazon aws
    s3 for hosting your videos.

    Good luck

    .
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    • Profile picture of the author John Romaine
      Originally Posted by helisell View Post

      For screen videos use camtasia ($$$)
      or screencam ($0)
      I actually use Camstudio. Seems to do the job okay, but I have noticed some weird lagging issue at times between the audio and video.

      Originally Posted by helisell View Post

      For editing use sony vegas v9 (very cheap)

      use any-video-converter (free) to convert your
      avi or wmv footage to .flv
      I dont want to get bogged down editing videos. Ill outsource that.

      Originally Posted by helisell View Post

      Use any old camcorder for actual videos (or buy
      one of the new flip cameras).
      Yep. Got a decent one here that should do the job well. Ive used it before and its excellent.

      Originally Posted by helisell View Post

      Use bright lighting and buy a good lapel mic
      (sony do a great one for about $25)
      A poor video with great sound works
      better than the other way around.
      Would I still require a lapel mic, even with a decent handicam?

      Originally Posted by helisell View Post

      Google for a free flv player.

      initially just upload your flv vid
      and index page to some webspace
      that you'll already have.
      This is where I get a bit lost. Ive only ever done AVI's uploaded directly to Youtube. Id like to simply allow each buyer to "download" the videos and watch them on their own computers, however I have two concerns....

      1. Exceeding allowed bandwidth
      2. Content theft

      Originally Posted by helisell View Post

      When you get mega traffic then look at amazon aws s3 for hosting your videos.
      I havent had anything to do with Amazon S3, but might check it out.

      Thanks
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  • Profile picture of the author omk
    -Yes, I have created a video course

    -I recommend camtasia & photoshop as your main tools. I also use Adobe Premiere for editing.

    -I deliver my content thru a secure streaming setup. (Aws - S3 - Cloudfront)

    Extra Tips:

    * Keep your videos short if you can. I don't recommend going over 10-15 minutes top
    * If your voice skills are horrible, get a good voice over person
    * don't over complicate things in your vids - the simplest path is always the best
    * it helps to do a mini storyboard that will help you block out each section or video
    * make sure you start out with a good outline of your sections - break up your course into logical
    sections
    * know exactly how long you want each section to be, then you'll know beforehand how many
    minutes of video your product will have.
    * use info graphics where you can
    * don't forget to spell check the text in your vids, nothing's worse than stupid spelling errors in an
    otherwise polished product
    * don't forget to use a proper intro and extro for your course - meaning, in your intro do a short
    warm up and let the viewer know how you'll be proceeding - in the extro, do a quick re-cap so you
    can bring all the ideas together and tie up any loose ends
    * a lot of people, depending on the product, like to throw in a full PDF or a PDF that covers
    additional info or technical info in more detail

    Well, off the top of my head those are some key points that you should remember about making a video training product.




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    • Profile picture of the author John Romaine
      Originally Posted by omk View Post

      * Keep your videos short if you can. I don't recommend going over 10-15 minutes top
      Agreed. People tend to get bored or lose focus with the longer vids.

      Originally Posted by omk View Post

      * If your voice skills are horrible, get a good voice over person
      I tend to "umm" and "err" a lot. I find it annoying, especially when I listen to myself back. My plan here is to have it written down, then simply read from there. Im a nice smooth reader, and this will hopefully reduce any mumbling or umms and errs

      Originally Posted by omk View Post

      * don't over complicate things in your vids - the simplest path is always the best
      Yep.

      Originally Posted by omk View Post

      * it helps to do a mini storyboard that will help you block out each section or video
      Storyboard? Can you give an example?

      Originally Posted by omk View Post

      * make sure you start out with a good outline of your sections - break up your course into logical
      sections
      Ill be documenting everything out before I even go anywhere near a recorder.

      Originally Posted by omk View Post

      * know exactly how long you want each section to be, then you'll know beforehand how may minutes of video your product will have.
      Right, okay.

      Originally Posted by omk View Post

      * don't forget to spell check the text in your vids, nothing's worse than stupid spelling errors in an otherwise polished product
      Yes, I agree.

      Originally Posted by omk View Post

      * don't forget to use a proper intro and extro for your course - meaning, in your intro do a short warm up and let the viewer know how you'll be proceeding - in the extro, do a quick re-cap so you can bring all the ideas together and tie up any loose ends
      Excellent suggestion.

      Originally Posted by omk View Post

      * a lot of people, depending on the product, like to throw in a full PDF or a PDF that covers additional info or technical info in more detail
      Yes, Ill be doing that also.

      Thanks dude
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      • Profile picture of the author omk
        Originally Posted by ramone_johnny View Post

        Storyboard? Can you give an example?
        When u sort of sketch out different scenes of a story and break it up into sections, so u know how the flow of the book or movie goes. You can write your notes under each board or square to give yourself a basic idea about what is happening in that scene and any details. You can make notes to yourself, like "in the whiteboard scene, make sure I show the steps to set up the email list" or something, lol - You could break it up into as many scenes or boards as you need, in order to see the story or flow develop. 'cause I know for myself, if I don't do that, I won't remember want I wanted to do after I get deeper into the project.
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  • Profile picture of the author Hajath
    I recommend camtasia studo for creating high quality videos..
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  • Profile picture of the author Khoa
    Johnny,

    1/ There are 2 ways for creating your unique video product:

    - You can get software called Camtasia that can capture or record actions on your computer screen. Once you done, Camtasia will transfer your work to a high quality and low file size on multiple browers, so that you can let your customers view it online.

    -Another way is to take your regular video camera and start filming whatever you want to teach people.

    2/ At my site, I deliver my video training program to buyers in 2 ways:

    - Watch it online through Vimeo. Vimeo is so cool that you can set password for each individual video, and if you decide to sign up for Plus account ($9.95/mo), you can even get more advanced stuff (5G upload/week, private video embedding...)

    - I also allow buyers download my video which's separated into parts and uploaded from Mediafire.

    Hope this helps!
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    • Profile picture of the author John Romaine
      Originally Posted by Khoa View Post

      Vimeo is so cool that you can set password for each individual video
      Hey that sounds pretty cool

      Originally Posted by Khoa View Post

      I also allow buyers download my video which's separated into parts and uploaded from Mediafire.
      You upload them to Mediafire then just give them the URL to download? Are there bandwidth restrictions or fees?
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      • Profile picture of the author Khoa
        Originally Posted by ramone_johnny View Post




        You upload them to Mediafire then just give them the URL to download? Are there bandwidth restrictions or fees?
        Yes Johnny, just upload them to Mediafire (you can also set password), then give them the URL to download. You can create free account with unlimited uploads and unlimited storage! Very very recommended...
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        • Profile picture of the author John Romaine
          Originally Posted by Khoa View Post

          Yes Johnny, just upload them to Mediafire (you can also set password), then give them the URL to download. You can create free account with unlimited uploads and unlimited storage! Very very recommended...
          Hey man, that sounds awesome! Will definitely check that out.

          Cheers
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  • Profile picture of the author Gaz Cooper
    Originally Posted by ramone_johnny View Post

    Im looking at creating a video training course in my niche consisting of a number of short videos (10-15 minutes each) with worksheets and documentation to accompany them.

    As I've never been involved in creating an info product like this, Id be grateful for some advice or guidance.

    I guess my questions at this point are....

    1. Is there anyone here that has created a video course?
    2. What tools, or software would you recommend?
    3. How is your content delivered to the buyer?

    Im definitely going ahead with this, as I have surveyed my list and 100% of them want what Im offering, but as Ive never created video training before, want to make sure I get this right.

    Thanks
    Hey Johnny

    I just completed my Amz Training Academy over 30 videos and I used Camtasia which is real easy to use once you get used to it.

    I actually am using Fusionhq as the membership platform and am using private youtube videos but you can use Am3 also (just got an account with youtube to upload videos over 15 minutes)

    Camtasia is what you need its simple easy and you will be knocking them out in no time.

    Gaz Cooper
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    • Profile picture of the author John Romaine
      Originally Posted by GazCooperOnline View Post

      I actually am using Fusionhq as the membership platform
      Thanks Gaz. FusionHQ certainly looks interesting. Not sure Im quite ready for the whole membership thing though yet.
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  • Hi Johnny

    I have just created a video course and delivered it via a membership site. I used Optimize Press which is really easy to use and looks very professional. You would need to integrate it with a membership system though such as Digital Access Pass or Wishlist Member.

    Neil
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    • Profile picture of the author cravereplace
      If you have or can access an Apple computer, you can get this program called iLife and it has a really simple to use video editing software that comes with it. It's designed for the non-experienced user so you should have no issue using it. It has a lot of cool functions and I believe you can do cam captures as well if you don't have video files to edit.

      The other cool part is that it comes with this other program called iDVD which allows you to make full on DVD menus so that if you ever wanted to make these training videos available on DVD you could do it professionally all by yourself.
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  • Profile picture of the author Goldenboy
    I may not have created one but I am one of those who prefers videos over text. The main factor that you should focus on, even above your main content, is clarity. No matter how rich your talk might be, it will be a waste if it was not clearly delivered. Invest on a decent mic. A couple of video enhancements should be done to make it look professional. Adobe premiere is a good choice for this matter. Good luck.
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  • Profile picture of the author PPC-Coach
    I've done a couple hundred of these and put them on memberships sites.

    I use Camtasia Studio, A headset, flowplayer and I make sure I watermark every video with my logo for branding.

    If your videos are in demand, they're going to be shared, there's nothing you can do to stop that, so use it to your advantage. The people who steal your stuff are going to share it and you may as well have your logo in their face the whole time.
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  • Profile picture of the author WillR
    I have done a video course and used the following tools only:

    1. Camtasia to create and edit the screencast videos
    2. Audio Technica AT2020 microphone for narration
    3. Amazon S3 to host the videos

    Everyone said the videos were good quality so I'm not going to mess with what works. I agree that you should try and keep your videos at around 10-15 mins absolute maximum. People like to be able to come back and find information easily.

    Another thing which I found a lot of people liked was allowing them to download the videos rather than watching them online. As well as this was I gave them the option to download all the videos as a bundle OR individually, one by one. Once again I got a lot of positive feedback about that. Just give them options because everyone likes to do things differently.
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    • Originally Posted by WillR View Post

      1. Camtasia to create and edit the screencast videos
      2. Audio Technica AT2020 microphone for narration
      3. Amazon S3 to host the videos
      For SelfAssemblySites videos we have a very similar process.

      I record the screengrabs in Camtasia. We now use the AT2020 mic but was a standard Skype-type headset previously. We have 2 Flip camera for to-camera stuff, a standard HD and a Mino HD.

      For free to public videos we host them on YouTube, to try get the most out of social networking side of things.

      For members only videos we use a service called BitsOnTheRun to host the videos, basically it's a CDN like S3, but has some nice video specific features built in - it's from the guy who did JWplayer. It's slightly more expensive than non-video specific CDNs but the extra features go a long way in making up for that.



      Here's (a crappy little) screenshot of the transcoding tab for a video - you can just about see the different versions:

      Originally Posted by BitsOnTheRun transcoding tab

      AAC Audio File not transcoded yet.
      H.264 1080px H.264 Baseline, 1080x608px, 182 MB
      H.264 320px H.264 Baseline, 320x180px, 29 MB (required)
      H.264 720px H.264 Baseline, 720x406px, 108 MB
      MP3 Audio, 6 MB
      Passthrough Passthrough, 1280x720px, 136 MB (required)
      Original 1280x720 pixels, 136 MB

      All H.264 files are used for streaming in our players. Players automatically pick the best file for each bandwidth and screen size (bitrate switching).
      The Passthrough file is another special case. It only copies your original video to the CDN (no actual transcoding). Add the Passthrough file if you want a publish link for your original video.
      You can see the different size videos that BOTR auto-generates, this is an awesome feature. I coded a WordPress plugin that allows our members chose a video size preference so they can choose smaller videos for speed etc.

      I have it set to auto create the MP3 version which is useful for some of our members to download and listen on ipod etc, particularly to the chat videos.

      They also keep good analytics on views, and let you download it as a CSV

      Hehe, ok this turned into a bit of a testimonial for BOTR, I didn't really intend that - I have zero affiliation with them except being a satisfied customer.

      I've been through a lot in making the screencasts, always happy to help with any questions, and to learn if anyone has suggestions for me - thanks
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  • Profile picture of the author PPC-Coach
    Yep good points. One other thing is if they're watching you do something on the screen, make sure you record it in 1280 x 720 minimum. Otherwise it will be blurry when they try to watch you do stuff on the screen.
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    • Profile picture of the author Michael Shook
      Sometimes, the videos that are 10 - 15 minutes seem to be short to the maker, but they are stream of consciousness videos, where the people presenting are just talking along with what they are doing on the screen. And after you listen to 12 videos of that kind of stuff, I persoanlly tend to fall asleep.

      If you avoid doing stream of consciousness recording, and like omk and others were saying, do an outline, a short storyboard, which is kind of like a flowchart for presentations, and practice, you can probably get your main points done in 5 -7 minutes.

      If you are doing instructional videos, make sure that what ever it is you are showing on your screen works while you are doing it. I have seen so many videos where the people are showing a process and it doesn't work while they are recording it.

      So they say things like, well, this would work if only you do it this way instead. But all that really happens is that you have taught someone that what you are doing does not work.

      When you are watching a video and seeing something happening, even if that thing is wrong or broken or whatever problem it many have, it is almost impossible to erase that learning by saying that if they only did it this way, it would work. Too late for that, and you just taught them something wrong.

      Avoid things like being logged into your google account while you are searching. Looking in your adwords account or something like that where you need to be logged in, different story.

      Avoid adding a music loop to every video intro and extro. They don't add anything except size to your files and bandwidth usage. Use a static splash screen with a voice over intro and extro.

      I have a paid weekly video subscription series and I know people pass it around, so I make sure my contact information and website info is displayed prominently. I deliver mine through downloadable links. That has worked out well for me.

      Those ideas have worked out pretty well for me, I hope they help a bit.
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  • Profile picture of the author WillR
    Since a lot of illegal and black-hat stuff gets shared around sites like Mediafire I would never use it for my business. Seriously, if you plan on doing more of this in the future you are best to set the proper systems up now. It will not take you long to setup Amazon S3 and it costs next to nothing for what you get. IMO it is the industry standard now for hosting downloadable content.

    Mediafire is not a very good solution for this type of thing.
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  • Profile picture of the author spearce000
    Originally Posted by ramone_johnny View Post

    Im looking at creating a video training course in my niche consisting of a number of short videos (10-15 minutes each) with worksheets and documentation to accompany them.

    As I've never been involved in creating an info product like this, Id be grateful for some advice or guidance.

    I guess my questions at this point are....

    1. Is there anyone here that has created a video course?
    Yes, lots.

    2. What tools, or software would you recommend?
    Depends on what type of video you're going to create.

    If it's going to be a screen-capture video I would recommend OpenOffice Impress (a good, free alternative to PowerPoint) to do the graphics, and FreeMind to do mind maps - which can be used when you need to go through various options of the same subject without things getting too boring.

    To record and edit the video, I recommend Camtasia. You can get a 30 day trial which should be long enough for you to make your videos, sell them, and have enough cash to buy the full version. If you're on a tight budget, CamStudio and Windows MovieMaker can work at a pinch.

    Invest in a decent microphone. A top of the range headset mic. is OK, but if you can afford it, get a tie (lavalier) mic and a mic mixer.

    If you're going to shoot a live action video, things get a bit more complicated. You're going to need a video camera and a tripod, some more sophisticated editing and graphics software, plus a computer that's capable of handling them.


    If the video is just going to be you talking to camera, then you won't need one that's too sophisticated. Have a look on eBay for a good, second user camcorder, then practice your delivery a few times until you're comfortable. For editing, I use Serif MoviePlus with Serif ImpactPlus for graphics.

    3. How is your content delivered to the buyer?
    Digital download is probably the easiest way to get your content to the customer. The simplest way is just to have a password protected part of your website and have the videos as zip files. A lot of people on the forum recommend DL Guard, although I have no experience of it. If you have a Joomla based site, there are plenty of shopping cart plug-ins that allow for the sale of digital products.


    If you're going to burn your videos onto DVD as a physical product, Amazon CreateSpace is a good way of doing it, or you can use a fulfilment house like Vervante.


    Im definitely going ahead with this, as I have surveyed my list and 100% of them want what Im offering, but as Ive never created video training before, want to make sure I get this right.

    Thanks
    Good luck with the project. PM me if you need any help or advice.

    Shaun
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    • Profile picture of the author troy23
      I use Camtasia to record the screen.

      I deliver via online using PayPal or Clickbank

      or if they want it on DVD I used Kunaki who takes care of payment, artwork & shipping

      The download thing is an issue, but only one or two people take advantage.
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  • Profile picture of the author enterpryzman
    Forget the Flip, get a zi8 and a remote...it will accept a mic and the remote will enable you to edit while shooting ( for the most part ) and make your life much easier. Use the charger to record while plugged in and on a tripod.

    I use a few of these set up at the same time to record multi-cam and easily edit together.

    Often times, I will record audio on one of my zoom recorders at the same time to provide quality audio when not using my mic's and it makes it easy to email the file to have it transcribed for print version of the interview or whatever you are explaining. Be sure and start the audio and cam at the same time ( you will not want to stop the cameras ) and prior to recording, clap your hands a few times which will mark the video and audio exactly the same to enable easy match of the audio track later.

    I have done this many times and even though I own several expensive digital ( flash ) Canon HFS11's and JVC cameras GZ-HD7's ( hard drive ), lenses, mics, ect...my all time fave is the zi8 because of the freedom and quality.

    Enterpryzman
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