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1%? 3%? What's your organic traffic conversion rate?

by docbrown
6 replies
I'm trying to figure out how organic traffic conversion rates work.

I'm going to set up a 2 column website. I have an ebook for sale. I'm going to offer free access to the first couple of chapters though an opt-in form.

What are the numbers here?? Is it something like 2% of site visitors will opt in? (as i understand it organic traffic converts at 1-3%).
What happens then? Will like 1 in 10 who view the book actually buy it?

My ebook is high quality and has been well written. But i have no idea what my sales are likely to be by adding this opt-in box and trying to make sales through that.

What can i expect (roughly)?

Help?
#conversion #organic #rate #traffic
  • Profile picture of the author evolution2
    There are WAY too many variables at play to give you a blanket answer. Your questions is impossible to answer with any accuracy. I would generalize a reasonable opt-in rate is 10-20% and I am happy with a conversion rate from 1-7%. Again, all this depends on 100 other things. Just one variable that is fairly obvious is that a $2 product will convert far higher than $2000 product, but that doesn't mean it's better.
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    • Profile picture of the author docbrown
      I know there are many factors.

      I'm currently getting a .33% conversion rate on my ebook from 300 uniques/day. Thats basically 1 ebook a day i'm selling and i've no opt-in page on my site, just a link to the sales page.

      The thing is that if i put up an opt-in form and get say even a generous 10% opt-in rate. And then 3% of those leads convert to a sale, wont i end up with the exact same conversion rate ie .33%?

      Everyones telling me to put up an opt-in form and give away free chapters of my ebook to entice people in and increase my sales. But the problem is is that according to my figures - it would make no difference.

      Am i missing something?
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      • Profile picture of the author Robert M Gouge
        Originally Posted by docbrown View Post

        I know there are many factors.

        I'm currently getting a .33% conversion rate on my ebook from 300 uniques/day. Thats basically 1 ebook a day i'm selling and i've no opt-in page on my site, just a link to the sales page.

        The thing is that if i put up an opt-in form and get say even a generous 10% opt-in rate. And then 3% of those leads convert to a sale, wont i end up with the exact same conversion rate ie .33%?

        Everyones telling me to put up an opt-in form and give away free chapters of my ebook to entice people in and increase my sales. But the problem is is that according to my figures - it would make no difference.

        Am i missing something?
        Just because you put an opt-in form on your site doesn't mean it will completely kill site-to-sale numbers. Provided your content is laid out correctly, your current sales numbers from site-to-sale will likely stay the same after adding an opt-in form. So it would be .33% + (whatever percent you convert your list at)
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      • Profile picture of the author Ken Durham
        Originally Posted by docbrown View Post

        I know there are many factors.

        I'm currently getting a .33% conversion rate on my ebook from 300 uniques/day. Thats basically 1 ebook a day i'm selling and i've no opt-in page on my site, just a link to the sales page.

        The thing is that if i put up an opt-in form and get say even a generous 10% opt-in rate. And then 3% of those leads convert to a sale, wont i end up with the exact same conversion rate ie .33%?

        Everyones telling me to put up an opt-in form and give away free chapters of my ebook to entice people in and increase my sales. But the problem is is that according to my figures - it would make no difference.

        Am i missing something?
        Wouldn't you be building a list so you can sell other items? This is not even considering JV opportunities. If "everyone" is telling you to do this, then perhaps everyone is on to something. Lists can be very valuable...
        Signature

        yes, I am....

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  • Profile picture of the author docbrown
    This is my problem!! When someone says they have a conversion rate of 5% - what does that mean?

    Does it mean that out of everyone that opts in to your form, that 5% buy your product?

    OR

    That out of all uniques that visit your site that 5% buy your product?

    You see the two above things mean COMPLETELY different things. So when someone mentions their conversion rate, what exactly do they mean?? No one ever makes this clear. They could mean different things by a factor of 10 or more which means that thinking you're gonna bank $100,000 this year only means that you're actually gonna bank $10,000. ARRGGGHHH
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  • Profile picture of the author Boston Joe
    In an ideal situation you would have an ebook type of product on the front end and then a more expensive product as an upsell on the back end. But for sure having an opt in form is a great way of keeping a long term relationship with your customers. I wouldn't think of having an online business without one.
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