Article Marketing...Threading the Needle
Having found several Warrior's who have provided some immeasurable value (for FREE) throughout WF and (via; ebooks/emails/links) concerning success with EZA, and proven article marketing techniques...
Last night, I was up until almost 4am scratching out a plan to implement all that's been given to me.
Basically, I began structuring a in-depth writing plan for my site content, EZA aticle submissions, and of course email follow-ups, all while trying to find a 'recipe' congruent with the affiliate products I feel are worthy to promote. (*BTW, this is something I have never really been disciplined in doing prior!)
Anyway, in trying not to obsess too much about my first 10 articles making the grade (20 really ) at EZA- I started off with a broad keyword; "... Online Business". (<--for example)
What transpired next was almost mind numbing. At first, it was my intention to write my first 10 articles around the 'targeted keyword(s)' -[online business] whereby, I would use LSI variations as sub-chapters, and to add valuable SEO (LSI keywords) into my articles.
However, I decided to start with a fresh domain, thus, I have absolutely NO content populated on the site, as of yet. I have been splitting my time designing the site (header, plugins, confirm, Thank-You O.T.O, download pages, video squeeze, pop-ups, etc...) and of course 'outlining' my writing to determine;
- -How much 'meaty info' should be shared in the article(s) submitted for syndication? (*Obviously...these will be somewhat evergreen)
- -How much to hold back, and use as content 'exclusively' on my site?
- -Finally, What key components can I hold back to 'thread the needle' and tie into follow-up emails to compel action to the offer(s)?
Again, bare with with me here, as simplicity is often absent when my creative juice gets to flowing...
At the core, it seems crucial that a balance be found in this formula, in order to see long-term results, and respectively, there's a 'hunger in my head' painting this portrait of a success, that I personally haven't even had the privilege to taste! <--little poetic flare...sorry!
First and foremost, I 'intend' to deliver value while being accountable for the subject matter, and in absolution back it with a sense of credibility.
Here in lies the problem!
CREDIBILITY... to what credit have I, when all the knowledge gained is merely a recipe for success (or a theory of mine) that I personally cannot attest to having stood accountable for yet?
So many experienced marketer's often fault the newcomer (almost into submission) to the fact, they should NEVER sell something they themselves have yet to see results from :confused:
Sure I buy the products I recommend, I see the value it/they can deliver...but where does one truly weigh the value it can bring to another, when she/he has yet to prosper aside from the knowledge gained within?
It often seems people only weigh on the surface, the financial results...
For those who have amassed success through article syndication, and reached expansive markets through EZA, obtained followers, and loyal subscribers, they who've found the 'treasures' in their efforts; is to me where the real value, accountability, and credibility resides! -*Not how much money you make!
-Neither the Money, nor flashy "CB" screenshots is what drives my passion!
FREEDOM to be me, and explore, doing what I love is my "Holy Grail" -and those of you who are at or even near that level, congratulations, you've earned my respect.
Now, where can I buy some of that kind of love?...LOL!
Seriously though, am I wrong to think I can assemble a 20 article campaign from one 'targeted market' like "Online Business" for example (not my real keyword) and then, infuse readers with a starting point... with one article, yet address in the article that it is "Part I" of a series of say 10 or 20 articles?
Basically..."Sprinkling breadcrumbs along the trail from where I've been, where I am, and beyond to... Where I am trying to get"
What transpired from my efforts last night, was the Title, Sub Headlines, LSI keywords, Chapters in a chronological order, and a enough 'meat' to bait the hook on EZA, then reserve a 'meatier' serving on my website, followed up by a 'call to action' email or various ads, linking to the offer(s).
Then I got frustrated and said; "WTH am I doing?...this isn't an article this is a full-blown book I am writing!"
Leaving me to further complicate my sales funnel in 'thinking' hmmm...maybe I should write a few chapters as a report, butter visitors with 'highlights' through EZA, then offer either an eBook or an entire course on the subject matter...
Yet I sit atop 2 experimental empty websites, attempting to 'brand myself' i with no clue if I am on the right path?
Sites:
1.)AMMMO | AMMMO
2.)AMMMO)
*Site links were NOT for self promotion, but to add to any feedback one may offer, before I go too much further.
My apologies for the length of this, as it hopefully contains something useful to another, as well.
In closing, it occurred to me that rather then "fake it til' I make it" - I can take a blend of journalism, story-telling, and artwork to 'attract' visitors, syndication, and ultimately... TRAFFIC! (Which is almost non-existent on all my sites...LOL)
Lastly, the final wonder was; "Should I find relevant articles on EZA and start populating content on my site? - as of the moment my new sites remain "EMPTY". Thus, should I begin to submit my 10 articles, I do NOT want those to be the only content on-board my site. Better still, I cannot populate my site until I have refined my blueprint, which currently has me on my knees grateful I made it this far, yet scared sh@#less the time and money I am investing will take a toll if I don't start seeing a return.
The real 'dream' killer's here are time and money...
However, structuring the order of priority... by our "perceptions", remains the greatest challenge for newcomers and seasoned marketers alike!
Leaving me to question; "Am I even on the right track?"
Feedback, insult, whatever...all is welcome!
Thanks In Advance!
Art
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