Major way to improve the WSO section...

by 106 replies
143
E. Brian Rose has inspired me to write this based on his other thread about Spoiled WF Children


One of the biggest problems in the WSO section has to do with sellers, in essence, building these massive products worth 100+ bucks and then giving it away, basically, for 5 to 10 bucks.

I've learned throughout my 3 years of running WSO's that this isn't a good strategy. But the solution isn't necessarily raising your price. That's one solution. But I have a different one.

The solution is changing your product.


I no longer do 20+ videos with a crap ton of bonuses.

You know what I do?

I do short, 10 to 40 page (no more), PDF reports that contain these three things:

1. The basic idea/strategy/plan.

2. A simple step by step procedure for the plan.

3. An included "why it works" and "why you should do it".

Optionally, I am trying to include short stories, that are entertaining and help emphasize any points I'm trying to make.


My goals with these WSO's, for the consumer, are simple:

1. I want them to be able to read through it in less than 20 minutes.
2. I want them to be entertained.
3. I want them to feel like it's easy enough to be done that they could go out and do it right now.

(And BTW - I'm not suggesting giving away crap or having false promises. Instead, I break down systems of marketing and give them a TINY piece of the pie...something they REALLY CAN DO right now to help them increase their income, that doesn't require much work)

Then, as an upsell, I add something that makes sense! Like a more complete picture, more techniques to help them along, or something that compliments the product but isn't required to make it work.


Now, here are the major advantages to doing it this way:

1. You'll take less time making the WSO. I kid you not, it only takes me 1 to 2 hours to make the primary WSO - compared to 20+ hours before! That's a MAJOR increase in money earned per hour.

2. Your customers will love you! Yes they will. Why? They can read the WSO quickly, they feel they can do it (not overwhelming), they're entertained AND because it's quick, they can read it and come right back to your thread and give you a nice comment on it.

3. You can break up that massive content WSO and sell 10 times as many copies, basically, as you would before.

Let's think about this - 1 WSO with 20 videos...or break the content up into bit sized chunks and run 10 to 20 WSOs. Each WSO earns a similar amount.

4. These type of reports are PERFECT for 100% commission loss leaders to bring in more clients. Just make sure you build a backend out of it.

For WSO's sellers, this is a no brainer and it's what you should be doing immediately.

Finally, take a look at this post. I just shared something I really could have sold for 7 bucks in the WSO forum - how to increase your WSO selling power, Increase Your Customer Happiness, and decrease the time it takes to market. This post is almost a perfect example of what I'm talking about.

And the best thing is - you haven't changed your price at all.

-Rob
#main internet marketing discussion forum #improve #major #section #wso
  • Banned
    Think hotsheets.

    A tactic, a strategy. a how-to.

    Hotsheets.

    Keep it simple.
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    • I agree. I think Hotsheets are a great idea.
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  • Good points Rob.

    Too many people keep trying to raise the "free bar" with more, more, more...

    But the truth is the #1 worst sin you can commit as a marketer is making your client feel stupid. And overwhelming them with too much can have that effect.

    It also, as you make reference to, tends to not have a high yield because the people that grab the "bigger is better" approach will have a much less likely probability of actually consuming that content and becoming an ideal client for you.

    Good post Rob...
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  • I agree with the poster above, reading through this made me think of hotsheets and I absolutely love the idea. I think this is a great point. A+++ post.
  • Yes you guys, yes!

    This is exactly it.

    Most of your buyers in the WSO forum aren't stupid...no, they're pretty smart. But what they ARE is busy.

    Most of the people buying WSO's with regularity are buying LOTS of WSO's. They don't have the time to go through 20+ videos.

    What they do have the time for is a short, 20 minute or less read.

    And here is the kicker - let's say that you sell a WSO about getting traffic through guest blogging. You give them short tips that help them - and have a upsell that is basically:

    "You Now Know The Secrets Behind Getting Easy Traffic - Now Add On The Next Step - Getting That Traffic to BUY!"

    Again - another simple 17 dollar report or a few videos. Something that makes sense.

    Let's think about this - you can go jacksh** crazy with a product, take 20 or 40 hours to put it together - then compete with all the other people who are making outlandish claims like "Make 10k overnight in your underwear..."

    OR

    You can take a few hours, put a REAL awesome report together that shows them ONE THING really well - and you no longer compete with these other bozo's. You don't have to make outlandish claims. And your product can produce a line of cheapo reports - that increase your income. Because instead of selling 1 massive product at 10 bucks - you now sell 10 short products at 10 bucks each and with some customers they buy 100 dollars!

    So you've now gotten them to purchase 100 dollars instead of 10.

    Makes a lot of sense to me!

    Rob
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    • AMEN ROB! I'd rather print out a .pdf and read when I've got a few minutes. This way I can even take it with me mobile. Who wants to spend more time watching a bunch of videos on the monitor?
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  • As a buyer I also love hotsheets. Quick information I can get something out of right away.

    Why make a product that it will take the buyer hours to go through when you can give them all of that information in an easier to understand method where they can also absorb all of the information faster?

    Not to mention, if I am buying a WSO, I'd rather have someone show me how to do one thing well than to teach me how to do 10 different things! (Not to mention newbies get overloaded fast when you give them tons of methods in one product.)
  • Yes - that's the big thing. Show a person how to do one thing really well - get traffic, sell more, or simple methods of making money. People are busy, and it's much easier to get them to like and read the report if it's simple and to the point.

    I think a lot of WSO runners think they have to have a MASSIVE product to make money. All this VALUE. But value isn't in the amount of stuff. It's in the ability to get people to be entertained and feel enlightened by their purchase.

    If they feel they've learned something new or a new twist on something - and they feel like it was a fun read, they'll love you for it.

    Rob
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    • Hi Rob,
      Thanks for these great pointers! I have a question for you... my partners and I have put together a complete A to Z package for the new Im'r on how to get up and running. Yes... just as you have said here... it is long...17 plus hours w/ over 50 videos. We were wanting to put it as a WSO just to get more exposure, great testimonials (hopefully) and possibly a lead to future affiliates. Would you recommend doing what you have said above for this product? To split it up into separate WSOs? In a way that would be effective and less intimidating for the buyer... but the whole point of us making the all inclusive package was to help newbies in a one-stop-shop mentality.. Thanks for any response here!
    • You hit the nail there Rob. When people buy a product they're not just buying information from you, they're buying an experience. Make your product entertaining, and you'll build a cult following.

      Look around, all those celebrities have die-hard fans for a reason - they're awesome when it comes to making their 'customers' feel enlightened. Let me give an example to show how 'boring content' is different from an 'entertaining one' ...

      Boring Content:

      Get Top Search Engine Rankings

      We will help you rank your website quickly and easily. The results you will experience will be nothing but positive. We seek to deliver on our promise and do our best to not disappoint you. Your online business will definitely benefit by using our proven service!

      Entertaining Content:

      Get Proven Results, Rank Quicker

      Psstt … want to climb the Mt. Everest and have the adventure of your lifetime? Well, sorry, we can’t really help you do that. But what we CAN help you with is getting your website ranked quicker. What we CAN promise you is results that matter. What we CAN give you is a promotional experience that will make a pretty big difference to your online business. It’s a simple deal, really, you pay us to deliver top notch results, and we live up to your expectations.

      The above example is random, but I hope people here get an idea as to what Rob is really talking about

      - Mustafa
  • Rob,

    I like it. I'm also a fan of hot sheets, good idea Mark. I just threw in the popcorn graphic because I predict this will be one of those multi-page threads. But I like how you're thinking. Set up your first product as a loss-leader or a break-even and then have a back-end strategy that "fleshes out" the first WSO.

    There are always customers out there that want more relevant information, some want more step-by-step instructions, mind maps, flow charts, and others want case studies and/or coaching. I could go on, but I'm putting butter on my popcorn....

    R
    o
    Dness
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  • [DELETED]
  • Bit-sized, quality information for cheap. 100% commissions for affiliates. Effective backend.
    Happy customers. Sounds like a winning recipe to me Rob.

    ... I hate hours and hours of videos and mindmaps myself. I prefer quick and to the point info. If
    someone could sum up an effective, new business model in one page, I'd pay $97
    way before I would a complex, 'over the shoulder', hand-holding, bonus overload, blueprint.

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  • Hey buddy

    spot on, I don't like HUGE WSO's to be honest.

    What really kicks me off is the garbage which lately appears each day. Some even get's emailed to me as "the best since sliced bread" but when I purchase, I puke.

    I think that the mods should monitor the WSO's better, aka take a look at the product before it goes life (not only at the sales page). I just guess that's not the case now, sorry if I'm wrong.

    But overall I get great products if I stick to plugins, software, graphics and some how to manuals (one of the best I got lately was a guide on how to make videos offline)

    But again, I'm with you with "better short and sweet then big, fat and heavy".

    G.
  • Improve it by disallowing all income claims. Then the hype goes away.

    Now products will have to stand on what they actually do and on their overall quality, not what some hyped up claim says you will make from it.
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    • Correct, or at least get a mod take a look at the product and sniff a bit around to see if the claims are only hype or actually possible if you follow the system.

      You usually can catch very quickly if the product stands up on it's claim's when you see if over a short review.

      G.
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  • Great points, Rob (and others)!

    This is a bit unrelated, but I wanted to give a special shout out to you because you tend to be solutions oriented, and that's an admirable quality. Glad you're still here.

    All the best,
    Michael
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  • I don't come from a marketing background, per se.

    I have learned internet marketing as I go.

    When I first came to this forum I had never heard the term "hotsheet." Now I've seen it used a lot and I understand the basic meaning, but I thought it would be a good idea for everyone here from varying backgrounds to hear a nice dictionary definition of the term.

    Lo and behold, I could not find one online! And I have to admit, while understanding how the term is used, have never seen an official definition of the word.

    As I understand it, a hotsheet generally is a focused, short report giving a concise overview of a topic. Meant to be a quick read and give you as full an understanding as possible of a subject. In IM, a hotsheet could be a nice overview of how to utilize Facebook fan pages to build a list, for example, and would be perhaps 10-20 pages.

    So hotsheet writers and those who have used this term professionally more than I, would that be about right?

    In any case, I love Rob's approach to his WSOs, now. And, rather than another rant thread, we have a breath of fresh air and a reasonable approach to the current WSO market.
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    • Banned
      You're about right.

      But they could also be for example boat building plans. Home building plans. This kind of thing too.

      It really depends on your market.

      In our industry, Internet marketing, these would typically be short, to the point, no fluff, no BS short reports. Here's the problem... here is a solution.
      You're here - you want to go there. These are the steps which will take you to your destination. Concise step-by-step instructions.

      For example...

      7 Steps to Marketing Success

      7 Steps to Bring in Offline Clients Today

      7 Tips to Build a List at Breakneck Speed

      7 Tips to Build a Relationship With Your List Subscribers

      Of course, make up your own benefit driven headline titles.

      But you get the picture.

      Keep it simple. Straight to the point information. No going off on tangents.

      Best,


      Mark Andrews
    • Here's how I define a Hotsheet:

      1. Short (usually no more than 15-20 pages)
      2. No fluff
      3. Actionable (you need to be able to read it quickly and then start putting it to use right away)
      4. Focusing on one solution/model/aspect

      JMHO and YMMV
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  • Rob, I happen to think it makes a lot of sense. I also have to comment that the way prices are moving on wso's, soon the average price will be $5.....

    When I first started buying wso's 2 years ago, they averaged $27, then it seemed most dropped to an average of $17, and now most list for $10 or less....at some point, the only product that can be provided at $5 (where it's headed, imo) is a short, tightly written report.
    _____
    Bruce NewMedia
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    • And then $3, and then $1 and then 50 cents, and then 1 cent and then you will actually have to pay people to download your WSO instead of the other way around!

      Oh dear, what is this world coming to?

      Ha ha, just joking...

      Honestly, though, the popular price these days seems to be right about $9. A lot of these guys getting WSO of the day seem to have it at $9, $9.90, $9.95, etc.

      I saw what looked a good WSO in the last day or two that I think got WSO of the day, but last I checked it was up at $19. Tons of content in there, at least it looked like it (didn't buy it, just dont have time right now!), so the price could be justified.

      But, on the other side of people who lament the prices going down, it's warranted in some cases.

      I've seen WSOs that were absolute garbage, huge font, huge paragraph-sized white spaces, and hyped to the extreme sold for $27 and told that it was a great deal! ha ha, that was a long time ago when I bought too many WSOs, myself. I did not buy from that seller again...
  • If you have something of great value to people and if they'll make money following what you teach and you have 20 videos or whatever teaching all of this charge $97 at least for it and propel will buy it if it's good plus it'll help you stand out from the crowd of $10 products.

    That's My opinion

    Cheers
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  • Once upon a time Allen Says wrote a couple of pdf's
    on the short report topic. It was a great read at
    the time. Maybe it's still available?
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  • This is an excellent post Rob with some great confirmation replies. Thanks for posting it.

    I am getting a LOT of feedback that echoes exactly what you say. WSO buyers want fast effective solutions to specific problems and most are aware that for more complete solutions they might have to pay more. I think this is where the WSO section might be heading. Value will remain but the price spectrum will broaden. $97 WSOs will offer a more copmplete solution while the cheaper single digit products will offer more targeted specific solutions. The entire section doesn't have to be any specific price range.
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  • I predict:

    1) We'll soon see the word "Hotsheet" in the title of a good many WSO's.

    2) People will soon be complaining that Hotsheets are overpriced, the info can be found for free online, too many steps are missing, they lack detail, etc.

    Disclaimer: I am not a professional psychic nor have I ever played one in the movies. There was that time me and Jimmy tricked his little brother though...
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    • LOL, You maybe psychic, I was just about to remain a WSO I'm working on to include the word "Hotsheet".
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  • I've just been inspired to write this subject heading for my next WSO:

    [ Read This Hot Sheet B***ch! ] Insert Rest Of Catchy Title Here.

    RoD
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  • Interestingly Rob, you are making a great point here.

    Sam and I put out one WSO where we had over 11 hours of video, over 100 pages of PDF, and several bonuses.

    We released it at $17, and the sales were okay, but not what we had expected.

    We raised the price to $67 as a WSO then released the 100-page PDF with a single one-hour video, put it in the WSO section at $17, and sold twice as many copies of the small one as we did the big one -- even though the small one was part of the big one and the initial price was the same!!

    We are still selling the big one on our website for $97 and offering it as a WSO for $67, and people are still buying it at both prices.

    The smaller one is still selling too...

    I'd say, "Go figure that one out!!" But you already have...
  • I think I just read something related to this thread.

    They are talking about how the WSO buyers are spoiled. I guess the different parts of the puzzle are now being put together.

    I have just launched my WSO yesterday and now I come to think about it, I could have offered it at a higher price.

    Anyway, this is a really useful thread.

    Thanks, warriors.
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    • I bet you are right...
    • It's not too late. You can log into your Warrior Plus account, go into "my listings" and edit / change the price. You can also add dynamic pricing to your pay button (totally optional of course) and have it go up in any increments you want based on how many you are selling. Just throwing it out there........

      RoD
  • I don't think there is anything wrong with people giving away a ton of information for next to nothing - it's what the WSO forum is all about. A Warrior Special Offer is supposed to be something you would not usually find anywhere else for the price.

    Having said that I do agree that a lot of WSO's add fluff just to try and justify their price. I'm sick of opening a WSO and having to read through 10-15 pages of fluff about how the product creator came to be an Internet Marketer - no offense, but I don't care. Just tell me the information I paid for and I'll be the judge as to whether or not it was worth the money.

    As a product vendor myself I also know that providing as much detail as possible is going to massively reduce the amount of support requests you get. There is something to be said for keeping things simple but you also need to remember a large percentage of people buying WSO's are in the beginner to intermediate group and need almost everything spelled out for them.
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    • Exactly! This is what I didn't like about the OP's second point - "2. I want them to be entertained." Personally I'm not looking for entertainment when I buy a WSO - just information relevant to the situation. I want to be informed not entertained.
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  • To me that doesn't seem to be the purpose of the WSO forum or maybe it has multiple purposes.

    Here's what I always took it as. Back in 2006 when I was a lurker, I came across a WSO for Brad Callen's SEO Elite. It retailed for $147, WSO for $97. The offer was expired, but I emailed him and asked him for that price and he honored it.

    That's a special offer to warriors. You sell it elsewhere for $100, you sell it here for $50.

    It sounds like people create products specifically for the WSO and the prices they can fetch are much too low for their liking. I wonder how many people even sell the WSO elsewhere...or if it's not a WSO..more like "An Offer".

    I don't know. I can see if from the sellers standpoint, but it'll probably sour more people on the entire WSO forum.

    Books like "The E-Myth Revisited", "Ultimate Sales Machine" and "The Goal: Theory of Contraints" all are $10 books that introduce the reader to a bigger upsell (consulting or whatever). But they all stand alone as good sources of material.

    It sounds like people would be paying for a salesletter for your product and to get on the list.
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    • Hi Ryan,

      I noticed in the "Have we shot ourselves in the foot thread" you had a very indepth knowledge of the WSO section for a guy that's been a member for 3 weeks.

      Reading that comment makes sense - You must be the longest serving lurker here chap.

      You have a good point there too.
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    • WSO = Warrior Special Offer.

      If the product is only available to warriors, then it is a special offer. If you choose to release to the general public later, it's a more expensive offer.

      This has already been sanctioned and approved by the "big wigs" up top.

      Who says it's a sales letter? Did you read Fred's comment above? I show them exactly one thing well.

      And that is EXACTLY what Ultimate Sales Letter and the E-Myth does. One thing WELL. So it classifies as exactly what I'm talking about.

      Rob
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  • I agree 100% with everything you say and I'll throw another idea into the mix.

    Limit OTO's to 1 simple offer instead of running a willing buyer thru a gauntlet of offers and forcing them to signup with their email address (register) even befroe they get to the download link.

    One of the problems I have experienced is broken OTO's that lead you into never never land and you never get back to get a download link. Most of these trips were saved with the emailed download link, but a few have even used the download links to drive even more OTO's so we end up going around and around and never getting a download link.
  • Brian, I'm not referring to those WSO's.

    I'm referring to the WSO's that provide value - massive value already - and instead of raising the price and risk sticker shock from the WSO forum, keep the price the same and break the content up into smaller bit sized chunks.

    Still valuable. Still helpful.

    I've asked myself this in the past - how can I increase customer value?

    See, when I had 20+ videos, most of the customers never got past video 2. When I instead focused on ONE thing, and did it WELL, my customers got more out of their purchase because they were able to consume it in a short setting.

    They actually were happier! Which means they buy more, which means I increase my value per customer overall. (Because they buy 10 reports instead of 1 product)

    The other option is to increase the price and up the value.

    But were do you go with a course that is already 20+ video's? 50 videos for another 10 dollars?

    Part of the problem is, for me, is that I equated size of product with value. And thus, I didn't feel that my 20 videos was really worth more than 30 dollars.

    So I started off CHEAP. And thus, I trained my buyers that my stuff is always under 20 bucks.

    To avoid sticker shock, instead of just raising the prices across the board, I instead modified the product to give more value, in less space, in less time it takes to market.

    I can now keep the prices the same, avoid sticker shock, retrain my buyers that if they want larger, more valuable courses, they must pay for it, and they are happier with the smaller purchases.

    This has come about through a LOT of testing and experience of running WSO's. I'm not just making this up, promise.

    Rob
  • I think one reason you're seeing a lot of "mega-packages" for $5-$10 is because people are chasing the WSO of the Day. It's ends up being a great value for Warriors and that's a good thing. Successful businesses have been following the "high value for a low price" model for literally centuries and it's what most of us here are trying to do. I do get what the OP is saying though, you can still offer great value without selling yourself short.
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    • To be honest, I think there's a big difference to what Rob does and what a large percentage of sellers are doing and like you said Free Time, you can offer value without selling yourself short, which Rob does well.

      I have only bought one thing from Rob, it was very cheap and it was about 30-40 pages but it was good, didn't contain fluff (Roger take note) and I learned from it. Which incidentally left me feeling I'd bought something of value, like a pint of beer and a similar cost too.

      On the other hand I've bought things for more than Robs book that I wouldn't expect to see in printed form in a public toilet.
  • I don't believe the products should be sold so cheaply. If a product is worth its weight in gold it should be sold for a reasonable price. I also believe in creating products that work and offer entrepreneurs the greatest chance for success.

    As an entrepreneur I believe in hard work and I believe that all aspiring business owners should learn the value of working hard. The product or service doesn't need to be hard to do but the mindset of the person who buys your product should be of hard work.

    It seems that many people are looking for the easiest thing they can do, the thing that requires the least effort, but that doesn't make sense. If your ever going to be a successful business owner you have to have the right mindset.

    I mean, if you cant succeed doing the simplest task, our programs, what happens when your business calls for more effort from you. The rewards of success are great but I dont know of any truly great success that came to someone without hardwork and dedication.

    The WSO's doesn't have to be hard to do but the mindset of the person doing it must be right if they are going to be successful in the long term.

    I know a lot of people who get their first piece of success then they relax, get comfy and their business goes to hell. They simply don't have the right mentality for lasting success.

    If you offer something of true value for a reasonable price, you can attract the right people and cut down on returns, while weeding out those who really want to start a business and those who are just looking around for the opportunity that requires the least effort.
  • Roger just said it.

    Attracting people like Roger and other serious business owners who would be willing to pay more for high quality, informative business building material really don't tread much in the WSO forum.

    Sure they are there - but there numbers are REALLY low. And grabbing their attention is a little harder to do.

    Now, is it impossible? Heck no. It's just going to require a lot more work in the WSO section. A LOT more. You'll need to advertise outside the forum as well as leverage things like Banner Ads and affiliates who target these people too.

    To me, an easier approach is to cast a wide net, bring in a lot of people, then use your buyers funnel to get people into the higher priced, and more business oriented products. But that's just me. I started that way, I already have built up resources, so why switch directions?

    Rob
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    • Lot of good discussion here combined with cross-communication.

      Let me say one more thing - the attention span for most people is short, extremely short. The amount that most human brains can digest together and sensibly is also small. In fact, the human brain is way better in concretely digesting short solid pills compared to trying to cover the boundaries of a massive castle along with knowing every single house inside the castle. Like it or not, that's how the human brain works.

      So quite often, there are a high number of people who are interested to learn a particular segment and don't want all of it. And quite often there are people who don't know what to learn (mostly too new for it), but if they take solid baby steps they are going to cover their first and the next and the next ... mile.

      Hence, writing short solid material makes sense. It helps buyers. It helps sellers too.

      Take my case with buying the WSO from Rob I mentioned above.

      Who thinks that I would have purchased it if it was another book on digital product creation? Forget it. Right now I am not interested in creating digital products, and oh yeah I know getting my material written inexpensively would help me.

      Who thinks I would have bought it if it had 40 videos that would take me 8 hours to watch? Forget it. I know (at my IM career stage) most of what I want to do, and I really don't want to invest (waste?) a whole working day of 8 hours just for 1 video. Just forget it, it does not make business sense for me.

      Who thinks I would have purchased it if it told me how to get articles written inexpensively, if I were looking to create products for rock-bottom investments and knew I would need articles written for that? I would buy it for sure.

      Who thinks that I would have bought it if it had 1 video that takes me 20 minutes to watch and tells me exactly how to do that one thing which I want to do? You bet I would seriously consider buying it.

      So it is about solving problems for people. Agree, if I am a newbie and don't know what to do then a complete guide would be nice for me. But then, do I have the REAL money to fund the golden price that it has been placed on? Being a newbie, probably no. And do I have the crappy money of $7 to fund it? Yes, sure - but wait - for $7, being a product creator+seller, who would want to create a product that would burn out the creator of the product?

      So given the situation, what Rob says makes sense - plain business sense following market dynamics - both to buyers and sellers of the digital product.

      I am not saying that high prices digital products are not welcome. They definitely are. But for that, you would probably want to have a number of things in place - people who have sold high-priced digital products definitely know what I am talking about and people who have bought high-priced digital products *may or may not* know what I am talking about. Now go and apply your own senses - not going to silver-platter this out to you - where (to which portion of the market) and how to sell high-priced digital products with what sort of a sales funnel and what kind of pre-selling at what scale.
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  • I recently read a WSO, (possibly the same one as WillR), where the author felt he had to inject his own personality into the material to the point where it became very tedious to read and my mind was distracted from the actual point of what I was reading.
  • Suellen,

    Well, I think that you should put it up and price it as you would for that much info. If it's worth $97, ask that for it, and sell it to the public at 147+

    You have an advantage that I don't have - you are coming in the WSO section fresh without a specific reputation. I've built one up as a "massive value for basically 0 guy" and that limits my approach.

    However, you must be extremely specific with your targeting on your sales page. You are wanting newbies who are willing to pay the money for the information you provide. People who are serious about business. This does mean you'll isolate from the rest of the WSO crowd, but that can be a good thing.

    Finally, I would also get products in the lower price range, but make them as I said in my OP. Then upsell people on your larger WSO package.

    This way, you cast a wider net and increase your chances of finding your bigger and higher priced product buyers.

    Rob
    • [1] reply
    • Thanks for the advice Rob... Problem is, our team formed for the specific purpose of making this product. So we don't have small products as of now. Doesn't mean we can't make some! We've just put all of our eggs in this one basket... and now it's getting pretty heavy!

      My concern about putting the AtoZ WSO at a price it's worth is... when I check sales of other products... those over $17 don't get much action. Yes, we can sell it for way under price, but my concern there is the conversions don't really equate to true pricing once we go live on Click Bank. That's why I'm intrigued w the possiblity of splitting it for smaller sales.

      But sounds like you think we would be better to make a quick "valuable" product w/ the big one as an upsale. Am I right?

      Thanks again for your input. You certainly are a great person to follow on this forum along w/ many many others!

      Suellen
  • Well Suellen, what is your purpose for this product? Do you plan on having any sort of backend?

    If it were me, I would actually put the BIG package on the backend as an upsell and create a small report/hotsheet for the WSO.

    Give 100% commission on the front, attract a lot of affiliates, get 1000 people in the door, and try to get 50 to 200 to purchase your backend. (And as further encouragement to affiliates, offer some percentage on the upsell, like 25 or 50)

    The fact is, a hotsheet or short report will only take an hour or two to put together, if you already have the knowledge.

    You could do what you say and break it into smaller chunks. But the point of my entire post is to say this, in 3 words: Don't Undervalue Yourself! If you have a large product, sell it for 47 or 77 or 97.

    In any event, this is what I would do in your situation. Your goals for your product line may be different.

    Rob
    • [1] reply
    • Hi Rob,
      Thanks again for the excellent advice. I totally agree that by underselling your product, you not only hurt yourself, it can hurt others as they have to do same to keep the pace... I will be talking with my partners this week and I certainly will strongly suggest this tactic.

      Suellen
  • Rob, I like your style

    Too true - I think you should package this as a WSO.. Hang on a minute.. (I just bought it today lol )

    Max.
    • [ 1 ] Thanks
    • [1] reply

    • LOL

      I went to look at his WSO when I heard it had come out. I read the sales page, then I knew where the product had come from.

      But I am guilty of the same. I posted two posts today that are the outline for future wso's for me.
      • [ 1 ] Thanks
      • [2] replies
  • Can someone please create a Hotsheet summary of this thread,
    capturing all the relevant ideas and then give me a free review
    copy? ;-)

    Thanks in advance

    John
    • [2] replies
    • Hi John,

      Sure...

      Hotsheet Summary

      ............................................

      Currently, generalising somewhat, the majority of WSO buyers prefer lower priced products, with bite-sized chunks of information in them, sold via semi-blind salespages.

      No they don't.

      Yes they do.

      Pass the popcorn.
      ............................................
      • [ 6 ] Thanks
      • [1] reply
    • Star Summary.

      Thread posted. Thread became popular. OP created WSO based on thread content and released it yesterday.

      End Summary.
      • [ 1 ] Thanks
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