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How Much Should I Charge For My First Informational Product

by trentonlaura
19 replies
I am just completing an informational product on a non IM niche which I'm pretty well versed in and I'm trying to think of how much to charge for it.

I think I want to do either $19.95 or $29.95. It's a 100 page eBook with a bonus eBook on a related niche, as well. I've been writing this on and off for about 6 months and I've made sure that it's top quality. The landing page/sales page needs more work and I need to figure out who to sell through, but I'm starting to look into all of that now so the price is one thing I thought I'd ask for some input on.

Isn't there something about the $29.95 price which seems to convert really well with online products? I feel justified charging that price for what I think the quality of the product offers but I didn't know if this price scared too many people off or if it converted well for info products.
#charge #informational #product
  • Profile picture of the author ExRat
    Hi trentonlaura,

    I didn't know if this price scared too many people off or if it converted well for info products.
    Why don't you test different price points?

    Have you analysed your competitors prices?
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    • Profile picture of the author MattVit
      Make a point of the fact that it's:
      - 100 pages long
      - Comes with a free related eBook
      - Worked on for over 6 months
      - Author is an expert in said niche

      And it will be well worth $29.95, if not more.
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  • Profile picture of the author trentonlaura
    I suppose a lot of it's in how you present it, meaning you could sell crap for that price as long as it's neatly presented crap. Of course if it's a crap product you'll have a crap refund rate, as well. I may test them both, as well. Thanks for the advice!
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  • Profile picture of the author nicholasb
    don't base the price of your products on the number of pages, base it on the result it can get for people.

    I sell out a $4500 offer every month and there are only 6 videos, but the results people get are amazing.

    Get out there and start selling it while testing out different price points and using whichever price make you the most money.
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  • Profile picture of the author Clint Faber
    The thing is there is no magic price for making things convert higher no matter what nature in the truth is you're going to have to split test (comparing the results from one action to another).

    Go to click bank.com and see what your competitors are pricing their products that in your particular niche and do the same starting out. And split test with different prices and see which converts higher for you.
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  • Profile picture of the author thekaver
    if its your first id suggest a low price to start to get loads of purchases and lots of juicy reviews, then bump it up
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  • Profile picture of the author crystal2
    compare your product with other, what new think you are bringing to the market and also compare the prices too.
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    Advertise your link/ad to 25 Million FACEBOOK MEMBERS for ONLY $2. (Offer limited to first 20 people) Click here to buy - https://bitly.com/1lHMaPO

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  • Profile picture of the author davejug1
    The sad truth is that the price is set by demand more than anything. Something is only worth what someone else is willing to pay for it so instead of judging what you think it's worth, put yourself on the buyers side and ask yourself what you would be willing to pay while still perceiving value.

    I'm a person who firmly believes you can sell in any niche (even the traditionally tough ones like warez) but each niche has a value. Imagine it like property development, property in any given street has a ceiling value where if your price hits that amount, you won't get a decent return on investment, so you build a loft rom, a driveway etc and kit it out until the value is at or around the ceiling price, then you sell because you know any more you invest is unlikely to be returned. Every niche has a ceiling price and you need to figure out what it is (or create it yourself)
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    • Profile picture of the author E. Brian Rose
      Originally Posted by davejug1 View Post

      The sad truth is that the price is set by demand more than anything.
      I don't find anything sad about that. It's called selling in the free market.
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      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Pierce
    I know tons of people who are selling eBooks half that size for much more money. Assuming its a quality product that 29.95 price point seems like a steal.
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  • Profile picture of the author Jonathan 2.0
    Banned
    You should charge however much your prospects are willing to pay. Often raising the price will increase conversion.

    So do some testing and find that optimal price point.
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author KatieVega
      I am in the same boat as I have written several things that need some tidying up and graphics. I think split testing is a great idea, thanks for the reminder!
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  • Profile picture of the author Bill Jeffels
    Convince your prospect that you have tremendous value to your product.

    Convince them that they absolutely need your product and will miss out if they don't get it.

    They will gladly pay $29.95.

    Also, remember that one time $29.95 isn't the end of the relationship.

    Bill



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  • Profile picture of the author Bill Jeffels
    Lol,

    Was it $29.95?



    Bill

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  • Profile picture of the author MojoHelpdesk
    I guess testing is the way to go. When I first tried to sell my ebook I listed it at $47 based on this advice from Mike Geary (creator of the Truth about Abs ebook)

    "We’ve tested price points for various fitness info products at $29.95, $39.95, $47.00, $67.00, $77.00, $79.00, and $97.00. I’ve found a sweet spot in the $47.00 price point for most online fitness info products that seems to maximize front end revenue and the total number of customers. Lower price points can sometimes bring in more customers on the front end, but the backend marketing plan needs to be solid in order to make up for the lower price (especially if you’re buying traffic and need that front-end revenue to come close to break even on your ad buys)." - Mike Geary in an interview w/Tim Ferriss
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  • Profile picture of the author TaylorLu
    Banned
    In my opinion, you should charge a reasonable price. Do not charge too much, because it is your first product and people may not be willing to pay a large amount of money for a newbie's product.
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  • Profile picture of the author Kate Luella
    Generally speaking people will tell you that the lower the price, the more that will buy it, but there is more to it than that. The benefit of a lot of sale is you build a great database of potential new clients too.
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