Seth Godin Fans

Tiff, I thought "The Dip" was a Ron Douglas book...

~Bill






(Ron Douglas is a cook book guru for those out of the loop)

I need something tangible I can read in the bog....my wife gets suspicious when I take the laptop in there!

Any other feedback?

Cheers,

Dave

I am a Godin fan as well. On my bookshelf I have -

Permission Marketing
Purple Cow
The Big Red Fez
The Dip
All Marketers are Liars
Free Prize Inside
Meatball Sundae
Linchpin
Small is the New Big
Unleashing the Idea Virus

I've read them all.

He has written a few others that I haven't read, but of all my books by Godin, I liked Purple Cow, Small is the New Big and Linchpin the best.

I think these are all very applicable to entrepreneurs and Internet Marketing small business owners.

In Purple Cow, Godin talks about the fact that old fashioned marketing (interrupt the consumer with relentless ads) rarely works these days and small business owners have the opportunity to really emerge on the scene in any market by being different ... as in ... being "remarkable." In the Internet age, small businesses can blossom be being a purple cow in a herd of black and brown ones.

Small is the New Big is kind of a followup to Purple Cow. Godin gives 183 ideas or ways of exactly how to become remarkable in your marketing. All these ideas are not new, but Godin's spin on them is worth reading as you'll pick up many little gems you can use in your own small business.

Linchpin is a little different, although Godin still deals with marketing a lot. In Linchpin he suggests that employees need to make themselves indispensable to their companies. It's about marketing yourself and distinguishing your career. I carried that a step further and took it to also mean that if you have a small niche business, you need to make yourself and your business indispensable to the customers in your niche. Godin says you need to become a artist that puts his whole soul and passion into his work. Others will be drawn to you when they recognize the commitment and love you have for what you do.

Anyway, these are my favorite books that could help any Internet marketer immensely - not just Godin fans.

Steve

Head like a ****ing orange!

-Dave

A big thanks to everybody who has taken the time to reply.....

I appreciate it!

Cheers,

Dave