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Internet Marketing Predictions for 2012 New Year Anyone?

by The Niche Man
46 replies
Ready or not here are my top 3 Internet Marketing changes, shifts and trends that will happen in 2012. I have more but I'll go with these 3 and leave the rest to others.

You'll see ...

... 1. More video marketing ... less long form sales letters.
... 2. Tougher Google restrictions on Internet Marketers.
... 3. Less Google love for Affiliate Marketers.

My opinion, what's yours?
#2012 #internet #marketing #predictions #year
  • Profile picture of the author Rod Cortez
    I predict people will continue asking for legal advice in marketing forums and they will also ask if the money is really in the "list". We will also see fewer questions about article marketing since newer "fads" like Fiverr, Unthink, and <insert next fad here> will abound.

    Also, Mike Lantz's and Allen Says's coffers will continue to grow as more and more WSOs will be sold than ever before and more people will use WSO pro (disclaimer: the Warrior Forum has nothing to do with WSO Pro as WSO Pro is a totally separate 3rd party product / service).

    Kidding aside........there will be an even bigger, explosive growth of apps in 2012 compared to 2011. Market places will continue to put controls in place to help weed out spam. And lastly, despite what some people have written, e-mail marketing, Facebook marketing, and internet marketing are NOT going to die.

    I also predict that my coffee machine will continue to crank out massive amounts of coffee!

    RoD
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  • Profile picture of the author Joseph Robinson
    Banned
    Originally Posted by The Niche Man View Post

    Ready or not here are my top 3 Internet Marketing changes, shifts and trends that will happen in 2012. I have more but I'll go with these 3 and leave the rest to others.

    You'll see ...

    ... 1. More video marketing ... less long form sales letters.
    ... 2. Tougher Google restrictions on Internet Marketers.
    ... 3. Less Google love for Affiliate Marketers.

    My opinion, what's yours?
    1. I think the written word will always have a prominent place. You can skim a sales letter. Not as true with a video (especially those with no controls to pause/skip).

    2. I would say that depends on what you do and how you do it. People looking for the quick easy bucks use the "quick and easy" methods. They always get slapped down, regardless of what business they are in and where they conduct it.

    3. I didn't know that Google was in love with affiliate marketers. They have been vehemently stating that they are monogamous with their user base. Has Google been cheating ?

    What do I expect in 2012? More of the same. It's been a very long time since the basic principles of marketing have changed. Algorithm changes, Terms of Service and all of that other crap has no effect on the business trying to deliver quality to their users in the first place. Those that actually care about their customers (and not a quick buck) rarely if ever cross those lines anyways.

    @Rod, you forgot "Death of" threads.
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  • Profile picture of the author Matt Morgan
    Originally Posted by The Niche Man View Post

    Ready or not here are my top 3 Internet Marketing changes, shifts and trends that will happen in 2012. I have more but I'll go with these 3 and leave the rest to others.

    You'll see ...

    ... 1. More video marketing ... less long form sales letters.
    ... 2. Tougher Google restrictions on Internet Marketers.
    ... 3. Less Google love for Affiliate Marketers.

    My opinion, what's yours?
    1) an explosion of consciousness,

    2) an explosion of people helping others out

    3) an explosion of information sharing, (this will be encouraged by mobile phones) so if others recommend your stuff to others then you can get more exposure. just make sure you provide value, so they will want to promote you.
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  • Profile picture of the author Fernando Veloso
    I am a minimal guy. here's my short list:

    - More Web Users.
    - More Money Spent Online.
    - More Profits For Me.

    Have a nice year
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  • Profile picture of the author sirtiman
    Podcast membership. Low bandwith and distraction.
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  • Profile picture of the author GeorgR.
    Prediction:

    More focus on mobile devices (ipad, droid etc.), Google coming out with its own "droid" in 2012...i see about 20% - 25% of site visitors coming from mobile devices..which is about the percentage of people using chrome.

    This also means that the market is going to change in that direction with more and more people surfing "mobile".

    My $0.02
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  • Profile picture of the author rooze
    Hum the following to "The 12 Days of Christmas"....

    1 - More of Google search results dedicated to paid ads
    2 - More weeding out of duplicate content
    3 - More reward for content that is significantly different to the standard article format
    4 - More devaluing of sites with links in bad neighborhoods
    5 - An absolute system of determining algorithmically whether there's a natural correlation between backlinks and site activity (a new system of 'velocity' is needed for the new system of PR).
    6 - A new system of Page Rank - a merging of external authority links with on-page content, with influences coming from social media and varied media formats
    7 - Further expansion and market share for high authority websites (think Amazon etc)
    8 - Less prominence for affiliation websites
    9 - Major integration of search/user profiling
    10 - Major upgrade in the integration of eCommerce websites in organic search results based on user search profiling
    11 - Facebook roll out a search product that integrates web-wide search on your FB wall. The results will use friend data and show what your friends have been searching for and buying etc. Google's market share will fall 22% overnight.
    12 - A more 'in your face' attitude from Google in its efforts to implement crackdowns on content/activity that is not conducive to improving its bottom line (this will be forced upon Google based on the erosion of its market share by new Facebook search products).
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    • Profile picture of the author The Niche Man
      Originally Posted by rooze View Post

      3 - More reward for content that is significantly different to the standard article format
      Interesting take on number 3 rooze. So, what differences do you think Google will reward for content that's different to standard article formats in the coming year? Any thoughts?
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      • Profile picture of the author Lambert Klein
        People who are producing original and valuable products will prosper. Those that use computer generated cr*p and PLR will sink.
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  • Profile picture of the author rrm
    Since I have no knack for predicting anything, I'll just go with these...

    1) WordPress will upgrade to 3.whatever. Maybe even 4.0
    2) There will be at least a 25 brand spanking new "the death of" threads on the WF, but none of those things doomed to croak will actually, you know, die
    3) After coming up with a couple predictions, some people will struggle to get to a third prediction
    4) I will finally learn that a "droid" does not refer to that pasty skinned person on Star Trek - The Next Generation
    5) There will be no apocalyptic doom in 2012, either in IM or otherwise, but there will be no shortage of "doom and gloom" prognostications, a few of which might actually come true

    Ron
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  • Profile picture of the author Ilovetodream
    [DELETED]
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  • Profile picture of the author ProfJannes
    1) Mobile will definitely increase during 2012,
    2) The authority of a web site will gain emphases, and
    3) I think Google has something special in store for 2012.

    -Jannes
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  • Profile picture of the author AndyBlackSEO
    I think it's hard for anyone to predict with any 'real' accuracy as hings can change at the drop of a hat. People are banging on about mobile media etc but I'm we'll have to see about that. I think that video is on the up and as we all know.. video can be extremely powerful and has so many uses such as product reviews, testimonials, sales videos, training videos etc. Video is defintely one to focus on.

    Other than that I see 2012 evolving just like any other year...
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    • Profile picture of the author Mike Anthony
      The major internet marketing revolution will begin to take effect late 2012 leading into 2013. Windows 8 will allow marketers some very intriguing possibilities
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  • Profile picture of the author Jacob Tudor Baruch
    Mobile will be big. And QR codes too. There's going to be opportunities in combining brick and mortar with online when it comes to marketing.
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    • Profile picture of the author The Niche Man
      Originally Posted by Jacob Tudor Baruch View Post

      Mobile will be big. And QR codes too. There's going to be opportunities in combining brick and mortar with online when it comes to marketing.
      QR codes is something I haven't noticed before, you may be right about that. I've just watched their growth and popularity out of the corner of my eye. I think I'll look deeper in the coming months or weeks.
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  • Profile picture of the author CDarklock
    My psychic powers tell me that in 2012...

    1. Article marketing will be dead
    2. Video and mobile marketing will take over
    3. QR codes will be the Next Big Thing
    4. Google will slap and delist perfectly good websites for no reason
    5. PayPal will freeze and hold funds for no reason
    6. Some guru or other will release a total game-changer

    You know, exactly like 2010 and 2011.
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  • Profile picture of the author colzinfobiz
    Greed will prosper and small business may struggle especially if there online presence is not solidified soon. Here's where we come in....
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  • Profile picture of the author Oswald Luis
    My opinion its that it will be difficult to rank on google and it will ask for more requirements,also i am waiting for good things not just that
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  • Profile picture of the author Birdi
    my prediction honestly !!! loads more late nights and coffee!!! oh and red bull, and racoon eyes !!! and a large supply of green tea, biscuits, cakes and other snacks yeah baby !!!

    honestly... i just see alot more mobile devices for internet marketing, and using QR codes cant think right now but its all there, and just more stricter on rules and regulations ... oh and yes plenty more coffee !!!
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    • Profile picture of the author The Niche Man
      Originally Posted by Birdi View Post

      my prediction honestly !!! loads more late nights and coffee!!! oh and red bull, and racoon eyes !!! and a large supply of green tea, biscuits, cakes and other snacks yeah baby !!!
      Yo! Sounds like an all night party to me! Remnds me of my Military days! Oh, to be young again.
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  • Profile picture of the author frozenjam
    Spend, Spend, Spend is what i will be doing in 2012 for our advertising
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  • Profile picture of the author marc7
    My plans are to focus more on:

    • building niche sites
    • video marketing
    • hit up a product launch or two each month (was my primary focus, Big mistake)
    • product creations (quality products)
    • helping others (struggling financially isn't a good feeling at all)
    • plenty of late night planning, as of now I haven't been asleep in 2 days (so not healthy)
    • most of all HAVING FUN!!!
    • Going HARDER in '12...
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    • Profile picture of the author JohnWiz
      "M" words become popular as mobile users take over.

      (M-commerce, M-learning, M-junkie?)

      "M" domains rising in demand and value.
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      • Profile picture of the author JohnMcCabe
        Unless the Mayans are right, selling stuff over the Internet will be alive and well. "Internet Marketing" as some practice it, maybe not so much...

        At the end of 2012, there will be a bumper crop of shiny new objects, and the fundamentals will still work like a charm.
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        • Profile picture of the author drmani
          Originally Posted by Rod Cortez View Post

          there will be an even bigger, explosive growth of apps in 2012 compared to 2011.
          RoD, was wondering (seeing as you mentioned apps in your predictions)
          what you thought about Dave Winer's recent blog post about the future
          of apps - it's here

          Originally Posted by Joe Robinson View Post

          What do I expect in 2012? More of the same. It's been a very long time since the basic principles of marketing have changed.
          It's what I said when my friend Nicole Dean asked for my thoughts
          to share on her blog about what will change in online business in
          2012.

          Y'know that age-old quote... the more things change, the more they
          stay the same!

          That's my prediction for 2012 - online business in the years ahead
          will go back to the way it was in 1996 and thereabouts.

          A focus on quality content that provides information, entertainment
          and value.

          Products and services that were created to solve a problem and
          not just to make a quick buck.

          Emphasis on relationship building to gain and retain attention than
          simply spraying promotions at anonymous audiences.

          To those who entered online business around 2004, these things
          might seem 'new' - and a return to those tactics a 'change'.

          All success
          Dr.Mani
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          • Profile picture of the author Rod Cortez
            Originally Posted by drmani View Post

            RoD, was wondering (seeing as you mentioned apps in your predictions)
            what you thought about Dave Winer's recent blog post about the future
            of apps - it's here             .......................
            Well, I actually agree with him on the point he's making, but I was making a completely different point. That doesn't mean there still won't be an explosion of more apps next year and that is what the OP was asking, predictions for 2012, not beyond that. Dave Winer talks about apps not replacing the web and I never wrote that apps would replace the web, I only stated that apps are going to continue to grow. In his article he mentions he's going to stay on the web because he doesn't believe apps have staying power; that's a strong possibility because apps, in their current state, are pretty simple and are capable of so much more.

            I think apps are going to abound in the next 5 to 10 years, the sale of mobile devices in the millions is driving this. The thing with apps is that they do have their limitations in their current form. I look at my own iPhone and I have a Kindle app, Amazon app, Paypal App, Dragon Naturally Speaking app, etc. and would prefer to have one interface instead of having to click on each app when I need to use it. I also think apps compliment the web well, especially with more and more mobile devices being sold every single day, but they are like "silos" as mentioned in the article. On that point, I agree.

            I'm on the board of one company right now that is working on a killer web-based interface that takes collaboration to a whole new level that just received some significant VC funding. Will it succeed? Who knows, but it's definitely a view of what's to come. And there are many other companies that are working on similar projects. I know because we get bi-weekly presentations on what they're up to. It's pretty mind-boggling on what's coming up in 2012 and beyond. I still believe the Internet, in terms of what can be done from an efficiency standpoint, is still in it's infancy.

            I think someone is going to come up with an app for apps (or something similar) where collaboration is going to connect the web and apps like nothing that's out there today. And it's going to be a HUGE game-changer for IMers and entrepreneurs alike.

            I'm just dying to see who comes up with it first. Google's made a couple attempts at something like this but it never made it past the alpha stage. But really, this is something that is not easy to predict.

            I personally don't think apps are going to rule the web anytime soon, however there are some facts you simply cannot ignore: millions of mobile devices are being sold every week worldwide. Apps in both app stores are continuing to grow. So at least for the immediate future (5-10 years), apps are here to stay.

            RoD
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  • Profile picture of the author Dann Vicker
    Facebook will become the dominant source of traffic for internet marketers
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  • Profile picture of the author Rodger Hyatt
    * Google+ will be similar to GoogleBuz (a faded bad memory)
    * Ebay will lose 25% of it's buyer base to legit sites like amazon
    * Paypal will lose several ongoing class action lawsuits and come up with a new twist to attract customers.
    * Facebook will take a minor hit due to the "M" word
    * Many Mayan Ruins Will Be Ruined
    * We will Elect an even worse President for the USA
    * Wrist watches will have the capability to be used as cell phones.
    * Ipod and Iphone Will Merge And Become "Iphodone"
    * Ipad's will be a great place to spread your cheetos on for grubbing down.
    * FTC will invoke new rules that have a major impact on spammers.
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  • Profile picture of the author Rod Cortez
    Hmmmm, I'm not going to write off Google plus yet. They've tripled their active user base in the past 3 months, so they definitely won't be a faded memory in 2012. The numbers just don't support that theory.

    RoD "Coffee-Gives-Me-Wings" Cortez
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    • Profile picture of the author Rodger Hyatt
      Originally Posted by Rod Cortez View Post

      Hmmmm, I'm not going to write off Google plus yet. They've tripled their active user base in the past 3 months, so they definitely won't be a faded memory in 2012. The numbers just don't support that theory.

      RoD "Coffee-Gives-Me-Wings" Cortez
      What kinda results have you had with it trying to generate traffic?
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      • Profile picture of the author Eddie Titan
        Originally Posted by Rodger Hyatt View Post

        What kinda results have you had with it trying to generate traffic?
        Rodger, take a look at this post:
        http://www.warriorforum.com/main-int...made-bank.html
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      • Profile picture of the author Rod Cortez
        Originally Posted by Rodger Hyatt View Post

        What kinda results have you had with it trying to generate traffic?
        Irrelevant at this point because that's not the point you or I were making. Their active user base has grown and that, in and of itself, will lead to more advertising dollars. Your prediction was that Google Plus would be "a faded, bad memory" in 2012 and I was simply stating that the sheer numbers don't support that conclusion. That's all.

        RoD
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  • Profile picture of the author kret0s
    I personally think Facebook will gain a lot of tough competitors... and will lose some users...
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  • Profile picture of the author Gaz Cooper
    I predict I am going to do a Million Dollar Launch
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  • Profile picture of the author vok
    As advertising costs continue to grow above inflation, new affiliate marketers will struggle to join the game. Some may say they've now missed the boat altogether. Google will finally perfect Panda, thus will make it almost impossible for you to do mass marketing SEO. You either build quality branded sites or you don't bother at all.

    Facebook IPO's and loses at least 25% of it's value within the first 3 months, amongst fears of a new and growing social media bubble.

    Information marketing will become increasing more difficult, the gap between freely available information that people share for free and that those charge for shortens even more.

    A declining global economy and increasing competition and advertising costs force more new start ups into bankruptcy.

    Just some harsh truth.
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  • Profile picture of the author jelyzim
    Hey man,

    Thanks for sharing this. I am also doing the Internet marketing for my puppy sale bussiness. From this new year, I am thinking to optimize my site so that it will appear on the front page of the search engine according to the searched keywords..


    Thanks for being a part of this community.
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    • Profile picture of the author The Niche Man
      Originally Posted by jelyzim View Post

      Hey man,

      Thanks for sharing this. I am also doing the Internet marketing for my puppy sale bussiness. From this new year, I am thinking to optimize my site so that it will appear on the front page of the search engine according to the searched keywords..


      Thanks for being a part of this community.
      Good luck in your new venture. Everyone loves puppies.
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  • Profile picture of the author Justzoe
    The key word is mobile marketing
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  • Profile picture of the author tpw
    The U.S. Federal Government will step up to the plate and start taxing Internet sales on behalf of all U.S. State Governments.

    How to collect and disseminate those tax funds remains the only sticking point at this time in my mind, but the Feds will solve the problem in 2012, and fix it so that we will be responsible for collecting taxes on online commerce across all 50 states.
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    • Profile picture of the author The Niche Man
      Originally Posted by tpw View Post

      The U.S. Federal Government will step up to the plate and start taxing Internet sales on behalf of all U.S. State Governments.

      How to collect and disseminate those tax funds remains the only sticking point at this time in my mind, but the Feds will solve the problem in 2012, and fix it so that we will be responsible for collecting taxes on online commerce across all 50 states.
      Say it aint so. Hopefully, they'll find ways to drag their feet, like they normally do for other things.
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  • Profile picture of the author pearsonbrown
    I think that this will be the year when Google really gets to grips with all those spammy backlinks.

    Pearson
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  • Profile picture of the author cypherslock
    I predict that more people will wake up to the fact that NO government ANYWHERE will "save" them from the current economy. More people will understand that the only "no risk" is having your own business.

    Personal predictions aka goals:

    - LASIK surgery to get rid of these darn glasses (fall 2012).
    - A trip to Japan to see Kevin Riley and see if moving there is a good idea (Fall 2012).
    - Be in REPS magazine (Summer 2012)
    - Start Ninpo training again (Feb 2012).

    Mostly though: To live my life with respect for everyone but not to be held down by ANYONE.
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  • Profile picture of the author Matt Banks
    I predict a step toward the inevitable draconian intervention which is to come eventually. Leave it to the govt. to assert themselves as the 'all-knowing' when all they really know is usurpation.
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