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40.6% Conversion Rate with More Than 500k Unique Visitors Per Month

by tpw
10 replies
40.6% Conversion Rate with More Than 500k Unique Visitors Per Month

Schwans.com

How? The specialize in giving their customers what they want, with products that their customers order frequently.

Source:
Top 10 eCommerce websites (by conversion rate) « I love split testing – Visual Website Optimizer Blog

Schwan's grossed more than $3 Billion in 2010:
http://www.theschwanfoodcompany.com/...ual_Report.pdf
#406% #500k #conversion #month #rate #unique #visitors
  • Profile picture of the author Thomas Michal
    They are still around? Man I have heard about them for years! Good article though.
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    • Profile picture of the author asiancasanova
      There is so much emphasis on traffic generation that conversion rate optimization often gets forgotten in the equation.

      That's some pretty crazy conversion rate! I wish I could have that.
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      $1k a day?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Thomas Michal View Post

      They are still around? Man I have heard about them for years! Good article though.
      I see their trucks down here all the time.

      Gourmet food, delivered to your door, on schedule? That's a high value proposition that merits a very profitable price point.
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      • Profile picture of the author tpw
        Originally Posted by JohnMcCabe View Post

        I see their trucks down here all the time.

        Gourmet food, delivered to your door, on schedule? That's a high value proposition that merits a very profitable price point.

        They are in my neighborhood too.

        They have 17,000 subsidiary employees in 600 locations, and the thing that I am still surprised about is that they are still a privately held company.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author bwh1
          Originally Posted by tpw View Post

          t I am still surprised about is that they are still a privately held company.
          What proof's that this isn't necessarily a bad thing.:rolleyes:

          A GOOD managed privately held company is IMO better then anything else as the owners have the business in their blood and soul.

          Sorry to chime in with a bit off topic talk, don't know Schwans but they definitely know how marketing works.

          G.
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        • Profile picture of the author drmani
          Originally Posted by tpw View Post

          ... and the thing that I am still surprised about is that they are still a privately held company.
          Here's another I read about recently...

          How Sara Blakely of Spanx Turned $5,000 into $1 billion - Forbes.com

          "In recent months four Wall Street investment banks separately valued Spanx at an average $1 billion, a sum FORBES corroborated with the help of industry analysts. Blakely owns 100% of the private company, has zero debt, has never taken outside investment and hasn’t spent a nickel on advertising."

          Some lessons for many entrepreneurs right there!

          All success
          Dr.Mani
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          • Profile picture of the author tpw
            Originally Posted by drmani View Post

            Here's another I read about recently...

            How Sara Blakely of Spanx Turned $5,000 into $1 billion - Forbes.com

            "In recent months four Wall Street investment banks separately valued Spanx at an average $1 billion, a sum FORBES corroborated with the help of industry analysts. Blakely owns 100% of the private company, has zero debt, has never taken outside investment and hasn't spent a nickel on advertising."

            Some lessons for many entrepreneurs right there!

            All success
            Dr.Mani

            Yeah, I saw that one. It is definitely one to look at for guidance going forward.
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            Bill Platt, Oklahoma USA, PlattPublishing.com
            Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author David Keith
    Thats a great conversion rate. However it only says unique customers/unique visitors.

    I am betting they have a high percentage of repeat customers that order from them every month. While they are probably "unique" they are not "new" as in first time visitors.

    But still, a 40% conversion rate is great no matter what.
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  • Profile picture of the author goindeep
    Originally Posted by tpw View Post

    40.6% Conversion Rate with More Than 500k Unique Visitors Per Month

    Schwans.com

    How? The specialize in giving their customers what they want, with products that their customers order frequently.

    Source:
    Top 10 eCommerce websites (by conversion rate) « I love split testing - Visual Website Optimizer Blog

    Schwan's grossed more than $3 Billion in 2010:
    http://www.theschwanfoodcompany.com/...ual_Report.pdf

    Mmmmm steak....
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  • Profile picture of the author iknowhow
    The specialize in giving their customers what they want, with products that their customers order frequently.
    Most of use want to that but just don't know how.)

    40.6% Conversion Rate with More Than 500k Unique Visitors Per Month
    That's a dream! ))
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