Traffic Offline and Online Equivalents
I am seeing a lot of people start up online stores with no thought to how to get traffic. It occurred to me that this is the equivalent of building a brick and mortar store on a side street with no plan to get people to visit your store. So here is the challenge:
Assume you have a small store across the road (but down on a quite frontage road) from a giant mall that is getting all kinds of traffic from people with money who actually buy stuff. How would you get their visitors to your store. Now come up with the closest equivalent technique in the online world.
Assume you have a small store across the road (but down on a quite frontage road) from a giant mall that is getting all kinds of traffic from people with money who actually buy stuff. How would you get their visitors to your store. Now come up with the closest equivalent technique in the online world.