Double Optin Experience

by yourop
14 replies
Hey all

Anybody has experience with double optin?
What is the confirmation % you are getting?

Thanks
#double #experience #optin
  • Profile picture of the author paul nicholls
    I only ever use single opt in now

    I never use double opt in unless it`s for a pre launch list or something

    I have found that double in, you lose too many subscribers and it doesnt matter if your free gift is very valuable, some people just still never confirm

    Also the other reason is that using single opt in, you can use one time offers which can prove to be very very profitable if done right

    Paul
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    • Profile picture of the author WeavingThoughts
      Originally Posted by paul nicholls View Post

      I only ever use single opt in now

      I never use double opt in unless it`s for a pre launch list or something

      I have found that double in, you lose too many subscribers and it doesnt matter if your free gift is very valuable, some people just still never confirm

      Also the other reason is that using single opt in, you can use one time offers which can prove to be very very profitable if done right

      Paul
      This.

      I prefer to buy buyers of my services to my list manually.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by yourop View Post

    Anybody has experience with double optin?
    What is the confirmation % you are getting?
    The highest I've ever managed is about 88%, and that wasn't easy at all.

    Among my "main lists" I currently have 3 confirmed opt-in and 5 single opt-in.

    I decide which to use mostly on a niche-by-niche basis, and probably don't always get it right.

    I'm strongly inclined toward single opt-in unless I have a specific reason for wanting the confirmation.

    I'm not involved with any "IM"/"MMO" niches, but would perhaps want the confirmation for those, as well as being less concerned about losing people through lack of confirmation, in those areas.

    It strikes me that many of the reasons advanced in favor of the confirmation method, in previous discussions here of this subject, have been fallacious and illogical. If people are going to forget who you are and why they originally opted in, and "report spam", I don't believe that having confirmed their opt-in at the time they signed up is somehow going to prevent or dissuade them.

    I see that confirmed opt-in can have advantages, under some circumstances, and I understand why autoresponder companies give us the (often highly selected) information about it they do, but I still think it's widely overrated and often unnecessary.
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  • Profile picture of the author O0o0O
    People hardly ever confirm these days. You'll be lucky if half the people who opted in actually confirm. Single opt in is great.
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    • Profile picture of the author glowworm
      Banned
      I've experienced approx 60% but double opt ins mean nothing. Just as good to have satisfied single opt ins who value your service.
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  • Profile picture of the author yourop
    88%?
    That sounds way too nice.

    We did a test on one of our websites and the confirmation rate is at 21%.
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    • Profile picture of the author Paul Myers
      Originally Posted by yourop View Post

      88%?
      That sounds way too nice.

      We did a test on one of our websites and the confirmation rate is at 21%.
      I get a consistent 83 to 86%. If you're only getting 21% confirming, you're seriously missing the boat on something. Or you may be talking about it from a different angle.

      There are three ratios in a COI process. Subscription requests, confirmations, and completed subscriptions. The first is the percentage of visitors who put an email address in the form and hit submit. The second is the percentage of those who hit submit who actually confirm. The third may be what you're referring to. That's the percentage of visitors who hit the page, submit their addresses, AND confirm.

      21% of visitors finishing the process isn't great, but it's a whole different thing from 21% of subscription requests being confirmed.


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by yourop View Post

      88%?
      That sounds way too nice.
      Yes indeed ... well, it was the best I've ever done, and I've only ever managed that with one of my confirmed opt-in sites, by giving them really careful, detailed instructions, and pictures, and "the whole bit". And they're a more computer-literate audience than most of my lists, too.

      Originally Posted by yourop View Post

      We did a test on one of our websites and the confirmation rate is at 21%.
      Do you mean that only 21% of the people who put their email address into the box and submit it are clicking on the link then sent out to them by email? That does seem terribly low. But listen to Paul (just above), who knows plenty about this subject.
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      • Profile picture of the author Paul Myers
        Alexa,
        Yes indeed ... well, it was the best I've ever done, and I've only ever managed that with one of my confirmed opt-in sites, by giving them really careful, detailed instructions, and pictures, and "the whole bit". And they're a more computer-literate audience than most of my lists, too.
        [chuckle] I get my percentages from Internet marketers! Generally smart people, but not the most capable when it comes to reading the destructions.

        Keep it simple. "Hey! Check your inbox. You're gonna get an email soon, with XYZ subject line. Open it and click that link. Then we'll get the [giftname here] out to you."

        Simple and clear works.

        And yeah. If he's really only getting 21% of subscription requests to confirm, something is badly borked at his party.


        Paul
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        Stop by Paul's Pub - my little hangout on Facebook.

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        • Profile picture of the author yourop
          Yes, out of 100 peeps opting in, only 21 are confirming their request.

          And to add another number in the equation, 14 peeps (out of those 100) are clicking the unsubscribe link from the confirmation email.

          It's true that our subs are not that computer literate, but still
          Our numbers look way off based on the feedback you guys provided
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          • Profile picture of the author Paul Myers
            Yes, out of 100 peeps opting in, only 21 are confirming their request.
            Wow. That is awful. Are you sending them to a page after they submit their address that tells them how to confirm?
            And to add another number in the equation, 14 peeps (out of those 100) are clicking the unsubscribe link from the confirmation email.
            HUH? Why would there be an unsubscribe link in a confirmation email?

            Or are you saying they confirm, and then unsubscribe immediately after getting the welcome email?


            Paul
            Signature
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            Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author AndrewStark
    The major issue with single opt-in to me is that it leaves you wide open to abuse.

    Let's say I bought a product from you and it ended up annoying me and I wanted to put you out of business here's what I could do if you were using single opt-in.

    I would go all black hat and buy thousands of bot hits to join your list. As these are automatically stored in your account and emails send out it would raise a massive red flag with your autoresponder and give you a major headache.

    Overall double opt-in will mean you lose subscribers, but to me that's better than losing my entire list and business from one clever but disgruntled customer.
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  • Profile picture of the author jiantastic
    21% is really low

    if your offer is genuinely good, the majority will double optin

    sometimes you need to keep it real simple and tell them somewhere on the page that they need to confirm their subscription to get "X" product
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  • Profile picture of the author gustoking
    Seems like alot of people on this thread just dont understand the power of the double opt-in. It filters out alot of rubbish and the way i collect double opt ins without fail is when the user purchases an item and the download details are sent to them.. this way they have to verify in order to gain access to product. Also, make you wording enticing enough. Noone going to give you their valuable details for nothing, so somehting like i will give you Free product Worth $297 if you access NOW if you do a pre sell and they click the link in their email to get instant access. Double opt ins are saying yes please message me and covers your ass with FTC who are not playing about these days.. they always looking for someone to make a example out of for joke...
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