Using In Your Face Popups For List Growth?

by BeckM2
18 replies
I was looking at popup domination and I was wondering if using any type of software like this is appropriate for my situation:

I am a web developer for dentists (and I am a dentist) and I sell a $300 physical book for dentists on my website. When people signup for my newsletter, they get a copy of the intro to the book (which of course tries to drive them to buy)

1) Would a popup work in this situation -- considering I'm only giving out the intro?

2) Should I put it on every page? Should I avoid it on my actual sales page and my purchase page?

Thanks for any insight!
#face #growth #list #popups
  • Profile picture of the author Alexa Smith
    Banned
    My guess is that it would be completely inappropriate for you, and would drive away and lose permanently a lot of otherwise-potentially-returning traffic. I may be wrong. This is something you can test and (dis)/prove for yourself - and perhaps need to, albeit not quite as easily as some people seem to imagine: http://www.warriorforum.com/main-int...ml#post7498583
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  • Profile picture of the author Tyler S
    Popups can be pretty invasive. Personally, I have never liked them. However, I suggest split testing.
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  • Profile picture of the author zaccks
    Pop up is a good way to increase way to increase your subscribers, research shows it increase subscribers/conversion by 10%.

    of course if you want your pop up to be effective you should use it on every page. it work best that way.
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    • Profile picture of the author BeckM2
      Originally Posted by zaccks View Post

      Pop up is a good way to increase way to increase your subscribers, research shows it increase subscribers/conversion by 10%.

      of course if you want your pop up to be effective you should use it on every page. it work best that way.
      EVEN the sales/landing page?
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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  • Profile picture of the author Confined To Life
    If you decided to go with it, it's still a good way to build a list. You can then market your paid book to that list. Of course you want to keep the popups off the sales and squeeze pages.

    As Alexa said, not 100% sure this is the right sales funnel to be using, but it wouldn't hurt to test it with another, I don't think.
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    • Profile picture of the author BeckM2
      Originally Posted by Confined To Life View Post

      If you decided to go with it, it's still a good way to build a list. You can then market your paid book to that list. Of course you want to keep the popups off the sales and squeeze pages.

      As Alexa said, not 100% sure this is the right sales funnel to be using, but it wouldn't hurt to test it with another, I don't think.
      Is the home page a good place to start? Or only on blog posts?

      And what other type of sales funnel would you suggest? Currently I have the signup on my home page, on my blog posts sidebar, and on the footer of the blog posts. I get around 8 subscribers per month. Any advice is MUCH appreciated -- thanks.
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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      • Profile picture of the author Confined To Life
        Originally Posted by BeckM2 View Post

        Is the home page a good place to start? Or only on blog posts?

        And what other type of sales funnel would you suggest? Currently I have the signup on my home page, on my blog posts sidebar, and on the footer of the blog posts. I get around 8 subscribers per month. Any advice is MUCH appreciated -- thanks.
        If you were to do it, might as well go all out. I use the popup on every page except the squeeze and sales pages. I only show it once per IP address though. Of course, this is for you to test.

        As for sales funnel, I'd perhaps recommend more offline sales work. Maybe just use a single page website (sales page) and tell your clients offline to visit that page? I don't know, I'm no expert on dentistry. I just think mixing email marketing with dentistry is a little obscure. That's not to say it can't be pulled off. Just difficult.
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  • Profile picture of the author Alex Barboza
    I got rid of pop ups from my websites. They are very intrusive and not very user friendly. I don't recommend them to anybody even if they may increase your optin rates (which does not necessarily mean increasing income.)
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    • Profile picture of the author manicmethods
      Originally Posted by Alex Barboza View Post

      even if they may increase your optin rates (which does not necessarily mean increasing income.)
      Interesting theory. So less subscribers means more money?

      Sorry... But I disagree completely!
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      • Profile picture of the author Alex Barboza
        Originally Posted by manicmethods View Post

        Interesting theory. So less subscribers means more money?
        Believe it or not it has happened. There was a thread about it a while back but don't have time now to look for it. However, it may varify from niche to niche and from traffic source to traffic source.

        There's no really definitive word about this but I don't like them anymore and I don't recommend them either.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Alex Barboza View Post

        I don't recommend them to anybody even if they may increase your optin rates (which does not necessarily mean increasing income.)
        This is definitely correct.

        In fact, every single time I've run 6-month-long split-tests in my own business, comparing my income from two different list-building methods, the outcome has actually been that the smaller list has produced the higher income, and there've been good and valid reasons for that (though I admit I didn't understand them at the time I did the testing).

        Originally Posted by manicmethods View Post

        Interesting theory. So less subscribers means more money?

        Sorry... But I disagree completely!
        Then you've missed the point, MM.

        Alex didn't say that fewer subscribers means more money. He said that fewer subscribers can mean more money. And he's right - as so many of us have proved for ourselves with our split-testing, and as so many people have discussed and explained in so many threads in this forum.

        It's basically about quality and relevance: sometimes the best customers among your traffic are people who won't opt in to a particular type of opt-in-box (whether pop-up, squeeze page, or whatever), and in those cases the outcome of using that type is often that you'll build a bigger list and make less money.

        It's verifiable fact.

        Your "disagreeing with it completely" doesn't stop it from being true. :p

        Here are some threads discussing people's proof of it (there are plenty more, too).

        http://www.warriorforum.com/main-int...ml#post5475859

        http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author manicmethods
    In the niche I'm in (and it's NOT IM) I have the standard Aweber lightbox pop up on all my sites and all I will say is that it is where the majority of my subs come from.

    I would personally whack it on for a month and compare stats for the month with and the month without.

    Probably the easiest way to go about it.
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  • Profile picture of the author BKKBound
    Like anything within Internet Marketing it is all down to testing. I've had niches where pop-ups are absolutely hated and literally burns your sign-up rate and then i've had non-im niches where they absolutely love the pop-up and submit it like hotcakes.

    So best advice...as with anything here...ignore the noise and go and run a test and see what works for you backed up by hard stats.

    Hope that helps.
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    • Profile picture of the author BeckM2
      Originally Posted by BKKBound View Post

      Like anything within Internet Marketing it is all down to testing. I've had niches where pop-ups are absolutely hated and literally burns your sign-up rate and then i've had non-im niches where they absolutely love the pop-up and submit it like hotcakes.

      So best advice...as with anything here...ignore the noise and go and run a test and see what works for you backed up by hard stats.

      Hope that helps.
      Well the popup dominator offers a guarantee -- so let's see..

      Thanks, everyone.
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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  • Profile picture of the author techbul
    I don't think there is anybody that likes popups. Just put a banner of some sort on your every page. People that will think it's valuable will sign up anyway. And you won't piss off other visitors.
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  • Profile picture of the author lotsofsnow
    Originally Posted by BeckM2 View Post

    I was looking at popup domination and I was wondering if using any type of software like this is appropriate for my situation:

    I am a web developer for dentists (and I am a dentist) and I sell a $300 physical book for dentists on my website. When people signup for my newsletter, they get a copy of the intro to the book (which of course tries to drive them to buy)

    1) Would a popup work in this situation -- considering I'm only giving out the intro?

    2) Should I put it on every page? Should I avoid it on my actual sales page and my purchase page?

    Thanks for any insight!
    Popups work but they leave a strange taste.

    It is like trying to close a deal by buying some girls for the other party. Works for sure but immediately positions you somewhere where you might not want to be.

    Same for popups: works but only used by certain industries that do not stand the sun light.

    There are much better (and more main street) ways to advertise a book that costs $300.
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    Delivering the highest quality leads in virtually all consumer verticals.

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  • Profile picture of the author marcuslim
    It is ok to test. And to stop it from being annoying, only show the first time someone visits. Then wait say, at least 5 or so days before popping up again when the same person visits. I recently released Popup Guru that allows you to do this (check my signature).
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  • Taking an observer's point of view, popup advertisements can be pretty annoying. But you can try and work wonders around it, such as setting a "delay timer" until the popup appears again (this is accomplishable by setting cookies I believe). But the most ideal thing that you should do is to try and observe. You won't know if you don't try. Try applying popup ads then observe the traffic activity for a couple of weeks. If it takes a toll on your visitors, then remove it. Good luck!
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