Crowdsourcing: How to Effectively Leverage the Collective

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The role of the consumer has changed dramatically in the past few decades.

Once consumers were viewed as flocks of sheep that were steered and directed by the advertising gurus of the day, today's consumers are smart and independent individuals who are actually taking the direction of businesses.

This is an interesting article - what do you think?

Crowdsourcing: How to Effectively Leverage the Collective
#collective #crowdsourcing #effectively #leverage

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