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How Important is a "Pre-launch"?

by Julius Minor
17 replies
I see people on WF complaining about "pre-launches".. I'ts "annoying" or "I want the product now" type of thing.. In my opinion, I think it's the best thing you can do to build a buzz for your product/business.. What are your thoughts?
#prelaunch
  • Profile picture of the author jaggyjay
    Yes, great buzz builder. Did one for my last WSO. Don't think it's "mission critical" though. You can still get great results without one. But just my 2 cents cause you asked
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    • Profile picture of the author Julius Minor
      Originally Posted by jaggyjay View Post

      Yes, great buzz builder. Did one for my last WSO. Don't think it's "mission critical" though. You can still get great results without one. But just my 2 cents cause you asked
      But did it help?
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  • Profile picture of the author Joe Crosbie
    In my opinion, I think it depends on the product itself.

    Launching a massive pre-launch sequence for a short 15 page ebook is not going to go down too well. However, a massive video coaching course or something like that, a pre-launch might be of benefit.

    Just my 2 cents,

    Joe Crosbie
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    • Profile picture of the author Julius Minor
      Originally Posted by Joe Crosbie View Post

      In my opinion, I think it depends on the product itself.

      Launching a massive pre-launch sequence for a short 15 page ebook is not going to go down too well. However, a massive video coaching course or something like that, a pre-launch might be of benefit.

      Just my 2 cents,

      Joe Crosbie
      What if my product is simple but really effective?
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  • Profile picture of the author Malcolm Thomas
    Pre-launches are very effective for generating buzz for a product. It can make people excited for a product and can allow you to acquire a devote following. Pre-launches work (when done right).
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    • Profile picture of the author Julius Minor
      Originally Posted by Malcolm Thomas View Post

      Pre-launches are very effective for generating buzz for a product. It can make people excited for a product and can allow you to acquire a devote following. Pre-launches work (when done right).
      I agree.. I just don't get why some people hate them.
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  • Profile picture of the author Stuart Walker
    No reason not to really. They work, you get a buzz going, you get people on your early bird list and you can ramp up sales come launch date.
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  • Profile picture of the author WillR
    Prelaunches are about more than just creating a buzz. Those in the know use them because you then end up with a targeted list of people to send to the offer the moment it launches resulting in tighter epc and conversion stats which help in the recruitment of further affiliates.

    If used correctly then yes, a prelaunch will only ever be of advantage to you. There's nothing to lose from doing a prelaunch.
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  • Profile picture of the author betterwtveter
    Yes pre launches are a big key to get a lot of hype to a business. I just did a pre launch with some business partners about a month ago and it has really helped make a jump start in our business just because of it.
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  • Profile picture of the author Julius Minor
    Thanks Guys.. it sounds like it is a vital part of your business..
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  • Profile picture of the author kenetix
    Definitely does help. In fact you could increase the collection of lead count/virality as the surprise/wow/"what is that" effect tends to get people to share more compared to "oh thats what it is".
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    • Profile picture of the author 711gemstone
      I look at a prelaunch as the same as advertising your product or service. It is a way to let people know what you are doing.
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    • Profile picture of the author Julius Minor
      Originally Posted by kenetix View Post

      Definitely does help. In fact you could increase the collection of lead count/virality as the surprise/wow/"what is that" effect tends to get people to share more compared to "oh thats what it is".
      Nice concept!...
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  • Profile picture of the author WeavingThoughts
    It does help create hype.
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  • Profile picture of the author KuhNoodle
    Pre launches are super important, if you didn't have a pre launch how are you gonna have that initial product launch explosion?
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    • Profile picture of the author iwowwe4you
      I do not care if it is pre-launch or not. Important that I would love the product, price and compensation plan. The rest does not matter at all. However if I would have a choice between 2 companies where every thing is the same, one in pre-launch, other all ready started I would choose 2nd.
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      • Profile picture of the author Julius Minor
        Originally Posted by iwowwe4you View Post

        However if I would have a choice between 2 companies where every thing is the same, one in pre-launch, other all ready started I would choose 2nd.
        I agree but if your product is unique, a pre-launch would build some good momentum.
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