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Passion vs lucrative keywords?

by jodiesmitham
3 replies
Hi all,

After putting together several sites (some which have done well and others which have tanked), I have realised a few things:

- I should precede my next site with a proper business plan.
- The topic I should choose should be something I am passionate about.

I want my next idea to be long term and one that won't depend on Google rankings. However, I have a dilemma. The topic is something I am very passionate about, but there are no relevant lucrative keywords. In the past, I have searched for keywords and built sites around them. Of course, this has been a short term effort as I end up dreading working on the sites due to the monotony. I can think of groups of people I could target, bringing traffic to this new site, but there isn't a guarantee these people will either click on ads or buy products. I've looked at the competition and there are plenty of sites that discuss this particular niche, but none that appear to be really active. Not sure this is a good/bad sign.

1. Is there an online business plan example with sales funnels etc that I can use? I am not business savvy and need some guidance.
2. If there are no lucrative keywords or competition, should I assume traffic and conversion will be a challenge?
#keywords #lucrative #passion
  • Profile picture of the author fin
    What do you mean by no lucrative keywords or competition?

    I can tell you what my sales funnel is:

    opt-in forms - autoresponder messages - sales page - product.

    It's nothing fancy lol
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    • Profile picture of the author jodiesmitham
      Originally Posted by fin View Post

      What do you mean by no lucrative keywords or competition?

      I can tell you what my sales funnel is:

      opt-in forms - autoresponder messages - sales page - product.

      It's nothing fancy lol
      Fin, if I use LongTailPro or Market Samurai to look for suggested keywords around this niche, there are very few searches performed in Google. I've learnt thus far to do some keyword research as I may write some excellent articles and provide extensive information to an audience which doesn't really exist.

      Thanks for sharing your sales funnel. I was trying to get at how people on here plan in detail how they execute their projects. It may be just noting down who they will target, where these people go, are they likely to buy, what will the marketing budget be, what will one do to test ads such as Google Adwords, long term/short term strategies - that kind of thing.

      It's not something I've done before, but half way through one of my other projects, I realised that if I'd planned everything before leaping into creating the site, I would have saved time and money.
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      • Profile picture of the author fin
        I think the problem with having a rigid plan is that you'll probably need to pivot a few times anyway.

        I would concentrate on finding out if the market is big enough and if anyone is spending money in it.

        If you can answer yes to each of those questions you just need to start and wiggle your way into the middle of the niche.

        If you have a Facebook account you can go to create an add and type in your niche. It will tell you how many people like it. Then check to see if there are books selling on Amazon, Reddit sub-forums, etc.
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