Give Your Affiliates The Tools They Need To Make YOU More Money...
I'm a product creator. And I'm very picky about how much stuff is represented.
I've done some JV's on Clickbank, but never put up my own exclusive products there. I always do my own payment processors and marketing. No affiliates.
But now, I have two products I'll be launching on CB in the next few months.
One of the things I'm doing is making sure I'm providing my affiliates with proven tools. So I'm working with another marketer who's helping me create different squeeze pages. (I want to test them BEFORE I launch.)
I want to help my affiliates, whether they already have big lists or not, generate more opt-ins. (While making sure the prospects are being primed for the pitch page.) I'm also writing lots of email swipes (solo ads,) blog copy, autoresponders, banner ads, PPC ads... and I'm sure I'll come up with more.
Here's my thinking:
A lot of vendors provide some tools for their affiliates, but they stop short. They're not constantly adding and revising what they offer their affiliates. Why not? It blows my mind. I mean, what worked yesterday may not perform as well today (because of overexposure, being swiped, etc.)
This is YOUR brand; your product. It makes sense to me that you'd want to make sure your affiliates are using tools that BOTH represent your brand, right, AND convert well.
In another thread...
An affiliate made a squeeze page that wasn't converting and asked when he should start tweaking it. To me, that's a perfect example of WHY more vendors need to step up and provide better, tested tools for their affiliates to use - so everyone makes more money...
...and quality control is being enforced.
So...
If you're a product owner pimpin' out your stuff on CB, stay ahead of the curve and keep producing/testing new tools for your affiliates. It'll help you and your affiliates produce much better conversions.
I'd think this was a no-brainer.
Mark
I've done some JV's on Clickbank, but never put up my own exclusive products there. I always do my own payment processors and marketing. No affiliates.
But now, I have two products I'll be launching on CB in the next few months.
One of the things I'm doing is making sure I'm providing my affiliates with proven tools. So I'm working with another marketer who's helping me create different squeeze pages. (I want to test them BEFORE I launch.)
I want to help my affiliates, whether they already have big lists or not, generate more opt-ins. (While making sure the prospects are being primed for the pitch page.) I'm also writing lots of email swipes (solo ads,) blog copy, autoresponders, banner ads, PPC ads... and I'm sure I'll come up with more.
Here's my thinking:
A lot of vendors provide some tools for their affiliates, but they stop short. They're not constantly adding and revising what they offer their affiliates. Why not? It blows my mind. I mean, what worked yesterday may not perform as well today (because of overexposure, being swiped, etc.)
This is YOUR brand; your product. It makes sense to me that you'd want to make sure your affiliates are using tools that BOTH represent your brand, right, AND convert well.
In another thread...
An affiliate made a squeeze page that wasn't converting and asked when he should start tweaking it. To me, that's a perfect example of WHY more vendors need to step up and provide better, tested tools for their affiliates to use - so everyone makes more money...
...and quality control is being enforced.
So...
If you're a product owner pimpin' out your stuff on CB, stay ahead of the curve and keep producing/testing new tools for your affiliates. It'll help you and your affiliates produce much better conversions.
I'd think this was a no-brainer.
Mark