The What and the Why, not the How To for Offline...
When I approach Biz owners I talk about Marketing first, NOT the Internet. People perceive ME as a Marketing professional not an Internet guy. I do not want to be known as their website guy, or the guy who handles their autoresponder, etc........ these are Commodities that can be shopped. You don't want that, they will go to CL.
Do NOT go in talking about building Websites, Blogs, Autoresponders, etc.. this is a Commodity. You must Position yourself as a Professional marketer.
I want these biz owners to tell other biz owners that I am damn good at Marketing and how their sales and revenue increased since using my services.
I tell biz owners the What and the Why, not How to.
I tell them Why they need to build a List, What it will do for them, etc...
- Building a list will keep them more connected to their customers (TOPA) Top of Mind Awareness
- Building a list will lower their overall marketing cost
- Building a list will help with Customer Retention
- Building a list will Increase their Sales and Revenue
- etc............
I tell them the What and the Why to having a Blog.
I tell them the What and the Why to having a Website.
I tell them the What and the Why to SEO/PPC.
I tell them the What and the Why to Direct mail.
The next question they will ask is "Do you do that?"
As a matter of fact I do.
Do not educate these Prospects on anything except the What and the Why. If they want more info get out their Checkbook.
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You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
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You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!