Marketing a game application for iOS and Android

And an addictive game/app . Most people don't focus on quality . If you make a good app that is not just made to make money but also considers user experience as well and use the above tactics like social integration etc then it will get huge downloads and reviews.

video advertising, maybe youtube as well?

Make a trailer for the game.

https://developers.facebook.com/docs...mobile-app-ads

This is for you tbh.

I'd go with Facebook as people are in the mood to procrastinate.

thanks for the ideas..
will surely look into making a video for it.. far as facebook goes, its getting VERY expensive to advertise on it these days... but lets see...

Mark, I have 2 games in Play store...one is arcade and other is a shooting game.

The way we advertised when we were getting started was:

1) Contacting tons of bloggers and having them review our game.
2) Did a prelaunch of the game. We had bloggers post their reviews and did press releases, posted videos to build a hype. Building a fan page and driving all the traffic back to your fan page to get likes will help you in longer run.
3) Once we went live, we started advertising on FB app installs. I know its expensive but you need to look at the money earned vs money spent. If you spend $0.50 per install, you need to be able to make $1.00 or more per install...

Also, the trick is to build a great, engaging and addictive game. The better your game, the more positive response it will get and more downloads.

Don't look at it as quick money, its a proper business. Do it right and in time you sell easy 5 figure daily revenue.

Use game sites to promote your game by placing your banner or link there.
Those sites have huge quantity of players that love good games.