Unique Scenario: Needs Marketing Advice

Warrior Forum,

I've recently taken a job at a small internet gaming company, but the position has trouble holding any employee for a long period of time. The company consists of several programmers, and a fourth "marketing manager" (me).

I'm fresh out of high school, and was taken in as an experiment, to see if I prove more effective than some of my more educated predecessors.

The job is full time, and we've already established a faithful fan base, a steady income, social media, advertising, affiliate partnerships, and all the basics you need to be an effective internet business; this company has been around for years.

Now, we're launching a completely new game for the mobile market (not yet released), already with the basics set up, but we lack users, or means of getting attention in an overcrowded field. I've specifically been told to not use any of our current fan base to beta test, or to inform them of the release at all.

My dilemma is this: My position is to be that of an innovator and day-to-day manager, while I have neither experience nor defined goals. With typical resources for expanding our new game cut off by my company, I need another new way to improve our business, and seem effective to my boss.

The basics have already been covered: advertising, website design, fan base, social media, etc. I need ways to push boundaries in an environment without marketing knowledge, when all is expected of me.

Please help.