Did anyone do a WSO on Self-Improvement?

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Hello fellow warrirors,

I'm wondering if anyone has done a WSO on Self-Improvement or Power or Having the Right Mind Set to IM? I've been looking for a WSO and haven't found one.

Is there a demand for these types of products on the warrior forum?

I have a lot of experience in the field and just wondered if it can be utilized here.

Thanks,

Mark
#mind warriors #selfimprovement #wso
  • There have been some. A couple of years back a guy had a very successful self-help hypnosis WSO.

    The problem is, most people don't understand that success comes from the inside. So they spend their time and money working various business models without having the proper mindset. So it goes...
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    • Nicely put.
    • I think there is a lot of truth to that. Many people seem like they see self improvement as a separate thing entirely from being successful in business and money. Like self improvement is this be-happy-don't-worry kind of fluffy idealism or something. But it also seems like more people are starting to realize that success begins within... with having an empowered mindset, first and foremost. Then all the rest will naturally fall into place. Not discounting the importance of business models, roadmaps, and other guides to follow. But a determined mindset for achievement and success strikes me as being absolutely necessary.
  • Hi Mark

    I would think there would some demand for WSO's about mindset and self-improvement as there are over 100,00 posts in this part of the forum which is about mindset and self-improvement. I also think that the vast majority of people on this forum are here to expand themselves as well as there bank balance.
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  • So you think there is a demand for these types of products?
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    • Why not check two or three pages of WSOs and see for yourself? If there was a demand you'd see people selling them. It's very rare to see them and when the do show up they typically don't do well.
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  • I think one of the challenges is people think that success comes from out there. That success is some external event that happens to you. In my main market, health and fitness, people keep looking for the next diet and exercise program.

    As a trainer, I can tell you that 99% of the new stuff is rehashed old stuff. When you break down most diet books, it really is eat fewer calories and eat higher quality food. I could probably name 20-30 diet books right of the top of my head. I would be racking my brain to find one book that really is focused on becoming the better you. Ok that is an exageration.

    My point in all this is, people suffer from shiny object syndrome. They look for the next great system. It take a while for people to learn that the success comes from within. That being said. I think there is a major NEED for inner game products. I think the challenge is in getting people to understand that real wealth is directly proportinate to self worth.
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    • Perhaps this is the best thing I have read in the last couple of months. We are usually looking for the next big thing ( myself included) yet all that is required is:
      1. Decide exactly what you want;
      2. Determined the price you are going to pay;
      3.Go ahead and pay the price and 'success' will be right there wait for you.
  • I have a feeling that many more people understand that success come from within but inertia and lack of discipline is keeing most running in circles and wasting their coffee money on worthless WSO's.
    I personally see a big niche is helping people maintain self discipline and elevating levels of emotions. Or huge one even.

    Gleb
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    • I do agree with you. When you speak about inertia and lack of discipline, why do you think that is? Is it that it is hard to become successful with marketing as a whole or do you think that it is something else?
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  • Would for sure be a big niche. Great idea bringing it up. Wouldn't be as popular as the make money stuff, but would be awesome to a niche(personal development)
  • I am making big bet of self improvement myself. Bigger then on anything else i did before. The way world economy is evolving - this niche is only getting bigger with no end in sight.

    Gleb
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  • Maybe there are some out there. I am pretty sure.
  • I think the product would have to have a "how to" attached to fulfill the buyer's need for instant gratification. The reality is that people who are stuck in IM need personal growth stuff more than they need another "how to" WSO, but they don't know that.

    Sometimes you have to market to what the person believes they need and then deliver what they really need.
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    • You're absolutely right. Understand that Warrior Forum attracts primarily males age 18 - 30. Think for a minute about what that demographic wants. The majority don't like to read much. They like videos in short blasts. They want everything yesterday and they want it to be easy.

      It's not my intention to dis anyone but that's the market here in a nutshell. Sure, there are lots of people outside that market but the 18 - 30 crowd is the one that spends the most money.

      So in keeping with the instant grat thing, is it any surprise the biggest self help item I've noticed since arriving was a hypnosis program? Hypnosis promises really quick results.
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  • Mark, there is some demand for a WSO in this area, though
    not a big one. You've got to find the right hook to capture
    people's interest right away. People are more driven by IM
    methods rather than a proper mindset or outlook that can catapult
    you to success. You've got to convey the importance of the
    mind game to overall success and make your marketing message
    convey the importance of this aspect.
    Perhaps a series of interviews with respected warriors would
    be a pathway that would generate buying interest in this so
    important area.
  • Good stuff, travlinguy, thank you. I'll check out your link, as my first WSO attempt on this board to sell a PLR Pack of Productivity articles made a whopping $45, despite getting and applying 3 ebooks on the topic from other experienced PLR folks.

    About the 18-30 demographic, I might do better to make products I'm passionate and sell them to older folks who see the value, rather than trying to perpetuate the myth of instant gratification to young people and exploit their existing irrational beliefs. Fast results and quick fixes are not the nature of self-improvement--or reality, for that matter, IMO.

    This is just funny to me because I'm 30 myself but have more in common with people in their 40s and up. Maybe I'll make and promote products directly to them and wait for the short-sighted youth to grow up.

    If any of my thoughts seem condescending it's because I've stood in a room with a woman who invested over $70,000 in real estate investing seminars and had yet to do her first deal. We could blame her for inaction, of course, but I wonder how you go down that road for so long and I believe it is from being carefully led along with the carrot of the quick fix...so I'm venting a little this morning about the state of marketing in biz-opp circles.
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    • Hey, none of your thoughts are condescending at all. This stuff gets frustrating. I took an expensive ($5000) real estate training in the early 90s offered by Robert Allen of Nothing Down fame. I learned a lot. Then I sat on my ass for a year while $246 was deducted from my paycheck every two weeks to pay for the course.

      I finally got busy and ended up flipping around 60 houses in about three years later in the decade. That was my first really successful piece of business. Following that I wrote a book about the experience called The Streetsmart Homebuyer. It sold pretty well. It's still available on Amazon. I also have it in digital form. The strategies in that book are geared more for a bullish real estate market than what we have now, though many would still work.

      As for the demographic here, I create stuff that will allow me to sleep at night knowing it's excellent quality while still meeting the demand of the marketplace. I should say that sometimes it meets the demand and others it only comes close. But that's how business goes. The suffering artist thing doesn't work for me anymore so I fill a need while working steadily at what I'm truly passionate about.

      I've got a short inspirational book available in the War Room for free. It's one of my best pieces of work. I'm selling a few Kindle editions on Amazon. I believe it's good enough for the mass market but I learned long ago that you have to have your ducks in a row before going there because unless your book starts selling right out the chute it's off the shelves in about three weeks.

      If I were to give anyone a single bit of advice it would be to prepare before you jump. I'm not directing this at you necessarily, just people in general. Folks come here and want to launch a WSO right away. That's fine but unless you're aligned with a known group of people that can send you active JVs your offer ain't goin' nowhere.

      It didn't used to be this way here. But since Warrior Plus came along and affiliates got into the mix many WSOs are treated like huge launches on the outside. And those offers become our competition. There are people here pulling in seven figures a year selling fairly mediocre stuff. It all comes down to packaging and promotion. The key to making it here is to participate in the main forum and offer useful and relevant info to others. Either that or get in good with one of the WSO cartels.

      What you have going for you is you're articulate and smart and have something to offer. Start befriending people here. When you see someone who posts something that resonates with you be generous with your thank yous and then hit them up as a friend. In time you'll get to be known as one of the good guys and that goes a long way to advance your marketing. BTW, it that profile pic you or is it Keith Moon? Sure looks like one of his photos from back in the day.
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  • I would agree with @Travlinguy - that is the demographic I'm in also and most of my friends are just looking for something quick and easy. But not everybody has an overnight transformation or a rags to riches story that happened in 1 week.

    I think a lot of people do well with WSO's now because they do a lot of JV work behind the scenes. I know whenever I've been a few WSO shopping sprees but it's put me on someones list and the next few days I spend hitting the 'unsubscribe' button ;-).

    I don't think it's happening from just hitting the launch button and paying the $40.
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  • I think mindset or inner game is really the source of all results. It's not the only thing that's important, but if it's missing then nothing else can make up for it.

    So many people are focused on the system and tools without having the underlying foundation to make use of them. That's why you can give 100 people the same quality "how to" info and probably about 90% won't see much in the way of results.

    I'm releasing a program all about health and fitness with an emphasis on mindset, psychology, and emotions as a big aspect to make it unique from all the other BS fitness stuff out there that just tries to sell people overnight results without having to make any real changes.

    PM and I'll give any warriors here full access to it for free in exchange for feedback. It should be uploaded to my host account in the next day or so. It covers a lot of general aspects of mindset and personal development wrapped up in a "fitness package" since most people are more sold by "get a sexy body" than "get a sexy mind".
  • It is kind of weird that you have mentioned selling a self-help/personal development WSO. I automatically assumed that a well promoted offer with the right hook would be successful/profitable, so I am surprised that only a few have had any real success.
  • I think there is one WSO now on Procrastination
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  • Once again, traveling guy nails it...you can't market it as a self-help or personal growth product, you have to market it as a product for helping them make money. Sell them what they think they need, then deliver what they really need.
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    • Man! Talk about succinct. I could have saved several hundred words.
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  • I'm still open to creating it and helping manage the project but admittedly don't feel like preparing the marketing/WSO and promoting it.

    If anyone who likes this thread and what we're talking about wants to JV and you're fairly confident you could do a decent job of selling it, let me know.
  • I myself have had this question but I was leaning more towards leadership material...I have an idea for a software (not quite created yet) that would help you understand where your strengths are and where you are weak and then there is a membership that would walk through the different aspects that this software brings to your attention. Kind of like Benjamin Franklins personal progress values that he set out for himself to work on for 30 days and then move on to another. Hopefully that makes sense. I was thinking of making it a WSO but might need to really show how it helps with the business building aspect. I came upon this idea while building a MLM business. The principles still apply to individuals as well as businesses. Travlinguy, thank you so much for your comments and to the others that have posted comments.
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  • Im sure it can prove to be profitable if you can create a plr version of your Self-improvement product. Check out the warrior alerts in the warrior plus site plr is at the top of kws.
  • Interesting thread!

    I've been making a good offline income for the last 25 years in the personal development and interpersonal skills fields and have been wondering how to market such products here.

    Some great ideas, thank you.
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    • Great thread, everyone! I owned a successful hypnosis clinic for several years. The personal education I received from that exercise was absolutely priceless and went far beyond the simple hypnotherapist's certifications. I had the opportunity to peer into the mind of those who chose "positive change" which was a tiny percentage of the local populace.

      One thing I learned is that most people really have no clue and/or desire as to how to bring about change in themselves. This is true even when they know that their lives might be at stake (such as in smoking cessation or morbid obesity). Even as they stand there knocking at your door, change is elusive. And many times, it appears to be so far in the horizon that they only have the slightest of hopes that you can actually help.

      Enter the great mind trick...the subconscious will fight in order not to change. It wants to stay at a comfortable level of disarray and dysfunction because of fear. Most of us equate change with different levels of pain subconsciously...and that's why many of us "choose" not to change for the better. More commonly, we don't seek it out because we subconsciously don't "see" the value in it. Positive change always seems to be on the back burner but never really truly comes to the forefront for that reason.

      I will give you a quick example: Mary needs to lose 200 lbs.. She is having problems with severe sleep apnea, high blood pressure, diabetes type II, joint pain, depression and a myriad of other health issues. In other words...the poor woman is miserable. Why doesn't Mary seek weight loss hypnosis or other means of inducement to eat better and exercise? It could be because; a) food is her best friend and chemically triggers happy responses; b) she is hiding behind her weight to repel people for some reason (perhaps abuse or rape); c) she has fond memories associated with food (childhood picnics at the beach with her grandparents); d) etc..

      Is Mary's response logical? No. Not when you see it in black and white. But how many of us reading this right now have weight issues even if just 20 lbs? We do nothing to take care of the problem even though we know we would feel much better if we shed the weight.

      So do internet marketers need help? Yup...we sure do and lots of it. This is a quickly changing world and it requires true commitment to get anywhere. Are we as a group aware that we need help with motivation, organization, and removal of debilitating and self-limiting beliefs?; usually not. That's why, "to the Victor goes the spoils".

      Hope this helps. Be well...
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    • Great thread, everyone! I owned a successful hypnosis clinic for several years. The personal education I received from that exercise was absolutely priceless and went far beyond the simple hypnotherapist's certifications. I had the opportunity to peer into the mind of those who chose "positive change" which was a tiny percentage of the local populace.

      One thing I learned is that most people really have no clue and/or desire as to how to bring about change in themselves. This is true even when they know that their lives might be at stake (such as in smoking cessation or morbid obesity). Even as they stand there knocking at your door, change is elusive. And many times, it appears to be so far in the horizon that they only have the slightest of hopes that you can actually help.

      Enter the great mind trick...the subconscious will fight in order not to change. It wants to stay at a comfortable level of disarray and dysfunction because of fear. Most of us equate change with different levels of pain subconsciously...and that's why many of us "choose" not to change for the better. More commonly, we don't seek it out because we subconsciously don't "see" the value in it. Positive change always seems to be on the back burner but never really truly comes to the forefront for that reason.

      I will give you a quick example: Mary needs to lose 200 lbs.. She is having problems with severe sleep apnea, high blood pressure, diabetes type II, joint pain, depression and a myriad of other health issues. In other words...the poor woman is miserable. Why doesn't Mary seek weight loss hypnosis or other means of inducement to eat better and exercise? It could be because; a) food is her best friend and chemically triggers happy responses; b) she is hiding behind her weight to repel people for some reason (perhaps abuse or rape); c) she has fond memories associated with food (childhood picnics at the beach with her grandparents); d) etc..

      Is Mary's response logical? No. Not when you see it in black and white. But how many of us reading this right now have weight issues even if just 20 lbs? We do nothing to take care of the problem even though we know we would feel much better if we shed the weight.

      So do internet marketers need help? Yup...we sure do and lots of it. This is a quickly changing world and it requires true commitment to get anywhere. Are we as a group aware that we need help with motivation, organization, and removal of debilitating and self-limiting beliefs?; usually not. That's why, "to the Victor goes the spoils".

      Hope this helps. Be well...
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  • Thank you travilinguy, totally agree with your information. Great to read through, we will be launching one soon and have taken note of these ideas
  • I think the fact that there is a highly trafficked section of the forums dedicated to the subject suggests there is a potential market.

    I have recently begun listening to some of Anthony Robbins stuff while out on my morning walks and have been very impressed so far. Perhaps there would be a market for a motivational WSO directed at beginner IM types.

    I know from personal experience that procrastination can be a powerful force that holds people back for various reasons, fear of success, fear of failure, fear of ridicule, subconscious feelings of guilt (many associate making money with taking it from others on some level).

    A quality product created to address those problems and others that IMers regularly faced would definitely be useful and would have a huge market. The trick (as others have hinted at) is convincing wannabe IMers that having the right mindset is more important than having the technical know how.

    Many that are new to the scene (myself included) think that they need to study IM first and learn as much as they can about it before they try anything. The people that are most successful are the ones that dove right in and learned as they went.

    If you can create a GOOD product that can help people quickly reach the correct mindset and to just "pull the trigger" I think you could be onto a winner.

    So if somebody thinks they have the knowhow and ability to create a Success WSO then they should just "pull the trigger" and create it, real money could be made by someone with the courage to blaze a new trail and create their own market, rather than following the herd.

    Just my opinion
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    • Don't let this section fool you. Yes, there are a lot of people here but this section doesn't attract many of the diehard self help folks that actually spend money on products. There are many forums out there that do but here people are primarily interested in Make Money Online products.
  • Man, this thread gave me an idea or two, but it probably gave five others the same idea(s).
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    • Several people may have gotten ideas from the thread, but the question I would ask is, how many do you think will act on it?
  • Sorry I couldn't read the whole thread; please forgive me if this is already discussed...

    This is a pretty "soft" (for lack of a better word) topic for most people; especially marketers, I'd guess.

    For those of us who understand and appreciate the impact of focusing on self-improvement, there's no need for convincing. Most people, however, seem to want more... tangible things to reach for. Numbers, statistics, 'results', strategies and such are what you see (ab)used so often because they are what get people's attention. If you can find a way to blend people's want for 'hard' topics and benefits with the real power of your ideas on self-improvement and mindset... well, I absolutely think there is a huge opportunity waiting for the person who can execute that well.

    I think a lot of the problem with these sort of products is their implementation. You have to consider that the people who create these sort of products aren't necessarily the same type of thinkers as most marketers, businessmen, etc. Find a way to talk with them.

    Use your understanding of psychology and the benefits of your message to get people's attention, they sell them something that can make a real difference in their life. We all know self-improvement is paramount; but they don't.

    I really feel like I'm not saying what I'm trying to say here... Do me a favor, will ya? Read between the lines, and make the stuff I said sound smarter and make more sense. Please? :p
  • I don't have a wso for it yet, but I am doing evalutation of a program that helps with focus in this thread

    http://www.warriorforum.com/wanted-m...t-program.html
  • I am thinking a software might be the best type of product, next to group or one-on-one coaching which I don't feel like fulfilling.

    Making personal change is one of the hardest but most needed things in the world. Pretty much every challenge IM'ers face is really a need to change something about themselves, IMO, whether beliefs, thoughts, habits, or your actions and behavior.

    There are so many great books on leadership, self-help, and even on creating lasting positive change but i think the medium itself (books) is limited. What has helped me the most is having some kind of PROGRAM...like do XYX for 10 minutes per day and record your successes in a log, then go back and measure your progress.

    ActionTimer is an awesome time management software that has managed to change my behavior and habits quite a bit.

    Software can even provide some kind of accountability over and above a book that sits on a shelf. But people would either have to go in with the intention of using it for 3-6 months or more because lasting change does NOT happen quickly. Maybe monthly modules on different things for a feeling of completion throughout or something.
  • Hi Mark,
    Its funny you should ask because I was asking the same thing when I did my WSO on self-improvement PLR and it didn't go so well. However, that was selling PLR not a manual on self-improving. I'm not sure I would trust a self-improvement manual from just anyone who decided to write one. I would be looking for really successful IMers (and maybe you are) that has some type of degree or a background in this sort of thing.
    The only reason I say this is not that people who do not have a background or education in this area don't have anything to say. But that this market is really saturated and unless you have some insider knowledge you'll just be regurgitating info thats already out there. Get a twist or put some really unique insights out there, maybe put it out there for some reviewers to try, etc. and you could have a good product.
    Frith,
    Kayla
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  • I have done one. People liked it and it was free but don't expect heaps of people to sign up for it though. It's a niche within a niche
  • Though the self-help market is big, WSO's are not where people actually buy. I've always gotten my self-help material from book stores. Hot books on the subject are heavily advertised, word of mouth, various titles catch my eye and tips from all manner of sources but I usually buy in a bookstore. As does the market, on occasion I'll buy an ebook but it has to be highly recommended from impeccable sources.
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    • I agree. This site is not the place to sell such a product and earn what we're worth. Some forum like SelfGrowth.com that has 1,000,000 subscribers to personal development.

      Or books with a coordinated blog/PR campaign do really well, but I am not qualified to be the "Face" of such a book, although I could write one better than the schlock out there.

      Remember way back when, when personal development books were written by licensed PSYCHOLOGISTS with 30+ years of experience? Not marketers and amazing public speakers. I would be happy to play the publisher role for such an author, though. Or help create such a product for an existing huge marketer who could get it into as many hands as possible.
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