Reason #1: It pushes your site up the search engines

The search engines rank search engines rank search results based on the quality and relevance of the content they find. By posting frequent, high quality blogs you will find that quickly accumulate a large amount of content that is rich in keywords. The search engines spiders love this and as a result you will find your site moving up the rankings.

Reason #2: It persistently reminds people of what you’re good at

Blog are a great way for service providers to demonstrate their expertise or for product vendors to describe the particular benefits of their products. They are an unrivaled forum for all marketers to highlight their passion for whatever it is they do. It could be a firm of accountants commenting on the latest changes to tax legislation, or a wine retailer enthusing about new varieties, or tour operator providing tips on what to do in different destinations. Whatever it is your business does, you can blog about it and repeatedly put yourself in your customers’ and potential customers’ mind as experts on that subject.

Reason #3: It encourages people to debate issues with you

Crucially, blogs are not one-way communication, unlike your company website, your press releases, or your product brochure; your blog will allow people to respond. If they find a post particularly useful, they will be able to leave a comment saying as much. If they vehemently disagree with you, they will be able to make their point. However they respond, you will have an opportunity to develop the conversation, get to know them better, establish a relationship and maybe even sell them something.

Reason #4: It provides a space for you to project your personality

People buy from people. No one really likes faceless corporate marketing messages or dull product catalogs. That is why so few ads focus on product attributes. They all try to project a brand, a personality that customers can relate to any buy into. The tone of voice of the blogosphere is resolutely informal. It is accepted – fully expected, in fact – the you will offer a human perspective, take controversial positions, show what is unique and likeable about your company.

Bests,
Marcus+