Article Marketing Visitor Superiority - Never Fear EZA Changes Again

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#mind warriors #article #eza #fear #marketing #superiority #visitor
  • Excellent post - I've read nearly every article marketing product available and very few go into creating titles in this much detail.

    I put an hour or two aside every so often just to create a list of article titles and it really pays off. I haven't noticed any difference in my CTR since the Adsense changes and I believe it's because a good enough title will whet the readers appetite enough to really want to read your article (and hopefully ignore the Adsense ads).
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    • Hamida,
      Many thanks - I completely agree with you and happy to see you also can confirm what I think is where the real truth lies,....it doesn't matter what EZA does (short of going offline) as long as an article marketer spends the time to put in the due diligence required to dominate EZA and not the other way around.

      As long as we win the initial war with the search engines and the article directories we then have more control on what the visitors final destination ultimately becomes.

      Additionally, when I post the information for the other 4 components you will see how the fit in to ensure we keep the visitor and don't lose them to outside distractions such as additional adsense ads.

      Respectfully,
      Tim
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  • Tim,

    Words from the Master. Thank you so much for sharing your thoughts on the power of a good headline for Ezinearticles.com articles. Newbies looking into article marketing should definitely read this thread.

    Its a shame to see a great article topped with a boring title.

    KateD
    • [1] reply
    • KateD,
      Yup, you hit the nail on the head. Article marketing is like a box of cereal in the supermarket...........if the outside packaging (the article title) stinks then no one cares what's on the inside whether it taste good or not.

      Tim
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  • Hi Tim,

    As always, you hit the nail on the head with a golden hammer.

    Thanks for sharing and keep up the good work.

    All The Best,


    Tony
  • I've been marketing with articles for years and Tim definitely knows what he is talking about. Great post brother.

    RoD
  • hoop! this is great. Thanks
  • Wow... great contributions from both Tim and Steven. Seeing that the two gurus are here on this forum, I'd like to ask a in my opinion, key question about EZA/article marketing.

    Question is: What is the main source of traffic to your EZA articles? Google search? Let me open it up a bit because it's been on my head for some time now.

    Suppose I wrote an article on Forex trading and my keyword is "top ten secrets about forex trading", which has low Google competition and nice daily search etc. (I made it up, don't look it up)

    Aside from the time it gets on the front page of EZA, what will cause my article to be viewed by someone?

    When someone searches for "top ten secrets about forex trading", no doubt EZA will be on the first page of Google, but surely there are tons of different EZA articles with that keyword, so no one is going to find your article unless you succeed to make that article rank as the first article Google would display from EZA, right?

    If your article ranks 3rd on EZA (in the eyes of Google) - then it won't be displayed, and will be lost forever in the Internet space?

    Those are some great tips you guys have on titles and summaries. But how do we get people to see those titles in the first place, that is my question.

    Thanks a lot!
    • [2] replies
    • I'll be answering this in the next post which covers keywords. I may have it up tonight but definately by tomorrow.

      Tim
    • I have found that if you choose the correct keyword phrase for your article and use it in your title then what takes place is your article will end up knocking the other article off the top spot within Google. This can happen in as little as 36 - 48 hours.

      In the event you see that your article is not able to overtake the pre-existing article then directing some backlinks to your submitted article from various other sources such as blogs, yahoo answers, web 2.0 sites...etc will move your article to the top spot.

      To gain instant traffic to yoru article make sure you have your EZA Author RSS Feed twittered so that your followers know when you have released a new article.

      Tim
      • [ 2 ] Thanks
  • Tim,

    Like someone said above, informative threads like this are becoming too few and far between! So far you have really added some value (you too Steven) and here's why...

    Article marketing changes all the time, as you well know. And what is working right now...today...is what so many have gotten away from over the years - and what those who have had lasting and consistent success already know.

    Quality, original content.

    As you know, I sit down and study article stats every single day, and I am seeing, more and more, that the article which do not provide at least SOME information about the topic are not ranking in the search engines anymore. I don't know how they figured it out, but they are slpping the typical "I'm gonna get backlinks from this" article.

    On the other hand, articles that are well-written, well formatted, and contain some quality originally-written INFORMATION about the topic are being ranked well - especially if they have pictures or video in them (where allowed). Everyone reading this post knows the difference between these two kinds of articles...and you'd better stop writing the former if you still are because, frankly, you are wasting your time.

    Anyhow, back on topic...

    With the ever-changing, almost infinite amount of variable that stoically meander across the article marketing dance floor, you should really invest a little time into researching your article stats on a somewhat regular basis. The smallest tweak in your article title, summary or any of the other parts of an article this thread is discussing can make a huge difference in your bottom line.

    Listen to what Tim says. He has tons of experience and great statistical resources. Great job Tim.

    Respectfully,
    Allen Graves
  • Just read the "Summary" post.

    I just wanted to add that although directories do not post your summary on the article page - but that doesn't mean it is not important at those directories.

    Some of them use the summary in their RSS feeds, some of them use it on the category page.

    Here's a quick tip - One of the things I like to do (where allowed) is create a numbered list or use special characters or bolding within the summary in an effort to grab the "page scanner's" attention. These can really stop a person's eyes if they are scanning a category page!

    Allen
    • [1] reply

    • Allen, what Tim referred to as a "summary" I tend to think of as the intro
      paragraph to your article, or paragraph one. Yes, EZA does have a box
      for a summary, which I do use, but I don't know how many people read
      that, so I also start my article with a sort of "summary" in the first
      paragraph.

      Just relying on an outside summary to do the job, in my opinion, is
      dangerous.

      You want everything that the person needs to get to your resource box
      and click through to be in the article body itself.
  • I have noticed that you can achieve a much higher CTR when you include the word FREE in your resource box.

    Gunter
    • [2] replies

    • Which is why I give away more free reports than Colonel Sanders has
      chicken wings.
    • I was using the word "complimentary" report in my resource box so I have changed it to "free" based on this. Thanks so much.
  • Another important thing to consider is testing your resource boxes. If you're using the same one over and over again, you're leaving money on the table right there.

    In a way, your resource box is like your headline on the bottom. Try different formatting, use different approaches, have FUN with them (don't be afraid to be daring - the last thing we need is hundreds more freakin' boring articles.)

    I love article marketing. I love reading articles. But a lot of people are just so boring. And maybe boring works - it hasn't for me. I'm happy with my 36% clickthrough rate on some articles, so what can I say?
  • Just wanted to post, I saved this post in pdf format for anyone interested.

    Mary
    • [ 5 ] Thanks
    • [1] reply
    • Tim,

      I have a few articles in ezinearticles but they've never had many visitors. I think part of the problem is that the articles don't have very good titles.

      Using your guidelines, is it possible to give a boost to your article views by editing the article titles?
      • [1] reply
  • Waiting patiently for Tim's next installment.

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  • Thanks Rod, and Tim, jeez you're embarrassing me!

    I don't have the kind of personality that craves the spotlight. For nearly a decade, I've always been happier to quietly do my own thing and deposit the checks.

    But I've been watching this whole 'Bum Marketing' thing for quite a while now, and I see it derailing so many people (myself included) that it seemed worthwhile to poke my head out of the sand for a few months and try to show people a better way.

    I've had the good fortune of earning a decent amount of money online in a number of completely unrelated ways. But in between switching money making tactics, my income would often drop to near zero.

    I finally realized that I was building money-makers, instead of a building a BUSINESS. That distinction is crucial.

    And while many in various other aspects of internet marketing have come to understand this (especially the PPC guys), it seems to be a near unknown in the Article Marketing world.

    I want to change that. It's worth the potential slings and arrows to me if I can help a few people change course and find success because of a simple shift in mindset and approach.

    Bum Marketing is a money making method. As a business building method, it falls apart.

    Why?
    1. Bum Marketing scatters your marketing efforts
    2. Bum Marketing prevents you from putting all of your focus and expertise into one place
    3. Bum Marketing creates confusion in the marketplace
    4. Bum Marketing prevents you from becoming a trusted source in any one single niche

    I've often heard it said that "you shouldn't put all your eggs in one basket", and there are those who may argue that focusing on a single site would mean doing exactly that.

    But what almost everyone misses is that "putting all your eggs in one basket" does NOT refer to how many sites you own.

    It has everything to do with how many traffic sources you have.

    If you have one site that brings in traffic from hundreds and hundreds of sources each month, and one month you lose 5 of them, what have you really lost?

    You probably won't even notice the difference in traffic, because while you lost those 5 traffic sources, your continuous work in your niche has created 10 new ones.

    I have no desire to re-hash the "mechanics" of article marketing. Guys like Tim, Steven and Josh Spaulding do a phenomenal job of teaching those things. What Tim is offering in this thread is pure gold folks. Listen to everything he has to say, and more importantly - take action on it!!!

    What I want to do is open people eyes to the possibilities of using those solid, time tested article marketing methods, and re-focus their efforts into building a business entity that not only creates an income over the long term, but actually becomes the kind of tangible asset that can be sold at any given point in time for a large lump sum, giving you the freedom to pursue new interests in life.

    This is the way of the offline business world, and like it or not, as the net matures we are inevitably being pulled in that direction as well. The opportunity here is simply HUGE for those who can see it right now. And that's important because, like everything else in life, the competition will get tougher and smarter, and it will be more difficult to become successful as the years go by.

    Want to see a handyman who has spent years doing nothing but writing do-it-yourself articles and offering up free information in order to become the dominant player in his niche?

    Check out Ask the Builder - The Home Improvement Resource.

    Last time I checked, his income was well over $50,000 a month. And he's still a one-man operation.

    This is the power of laser-like focus over the long haul.
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  • Mike,
    I could be wrong but it looks like you might be the first to tackle the mental issue and business building aspect associated with article marketing and how to dominate it by completely dominating niches one at a time.

    Love this build-a-business approach as it was a hot topic in another thread on this forum. Thanks for another well thought out post.

    In case anyone is wondering, I'm working on the 4th part of this 5-part series and it covers the construction of the actual content for the article body....won't be too much longer before I post it here.

    Tim
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  • Lloyd,
    I try and make my postings informative and entertaining. I think it enhances the readers experience.

    Take a look at my comments on other article marketers in this thread - http://www.warriorforum.com/main-int...ting-info.html

    Tim
  • I thought I would throw out one more site to give you an idea of the power of long-term focus on ONE single market or niche.

    Tim Carter of Ask the Builder is fairly well known in internet marketing circles, but I have someone here you have likely never heard of, quietly making $25,000 a month (mostly through Amazon) in a niche she was told was "impossible" to make money in.

    California Camping, Cheap California Weekends, CA Outdoors

    Online since October 1996, Dana Williams has carved out a niche for herself online in a way that AAA and Sunset Magazine are still unable to do. (In fact, I have heard rumors that BOTH have tried to buy her out in recent years.)

    She, like Tim Carter, is a one-person operation, doing what she loves, building an incredible resource for those who like to travel off California's beaten path, and making a healthy, consistent income doing it. This has been making her a full-time income for almost 8 years now.

    Do you see the difference between sites like these, and and throwing up a bunch of affiliate links on a 2 page site, then moving to the next one?

    It took Dana, Tim Carter, and my friend Gary, many, many years to get where they are. That amount of time can be shortened rather dramatically by using article marketing as the initial catalyst for your content creation, distribution and traffic.

    From there, you simply leverage all the content you have created, and power it into a vast site or blog resource, smartly monetized, and built with incoming traffic from hundreds to thousands of sources.

    It still won't happen overnight, but it won't take you the years that it took the pioneers before you.

    This is the power of article marketing, leverage and content. Take the process that Tim is teaching you here, and apply it to ONE single market or niche. Then work that niche each and every day.

    Soon, you will have built the walls of a business that no one can tear down.

    Not your competitors.

    Not Google.

    Not changes in the direction of the internet over time.

    Ever thought you could build an online presence that would last long enough to hand down to your kids?

    You can.

    All it requires you to do is to get off of the endless IM merry-go-round, takes Tim's advice, and go build ONE THING that is substantial and worthwhile.
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  • Mike,
    How many of these case studies do you have? Tim Carter I was well aware of but this latest example (Dana) blows my mind away. $25,000 a month from any online business but with Amazon is pretty darn incredible seeing as how I've always heard it was hard to generate income with thier program.

    Where do you find these folks or is that secret material?

    Tim
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    • Well, at least I've found one benefit to spending 12 hours a day over the last 15 years in front of this computer screen.

      I've found and followed a few of these folks over the years. Watching them start in the late 90's with a bare-bones site, to the powerhouses many of them are today.

      I've known about Dana's site for 10 years. Gary's for at least 6 years. So I've been able to watch their progression first hand and know that they're building resources that today are taking VERY good care of them!

      (And I haven't even mentioned the struggling single mom whose little Frontpage 97 website I found in 1999. Today she has turned that little website into the dominant one in it's niche - employing 10 people and generating over 2 million a year in sales. Back then she was worried about how she would pay her rent. Today she buys nationwide advertising on Sirius/XM Radio.)

      The funny thing is for years, I like everyone else, never made the connection between what they were doing, and what we do in the IM world.

      It's like we develop this closed-off "IM Mind" and we often don't see the profitable business models that are right in front of our faces because they don't fit the "typical" internet marketing mold.

      That's what we collectively need to break out of. I didn't mean to derail your thread Tim. But some of the most dominant players in IM (including some in this very thread!) became that way by doing one thing, and doing it better than everyone else, while refusing to be distracted by any pretty, shiny new IM tips, secrets, or "killer tactics".

      They stuck to the fundamentals, just as you are teaching in this thread.

      I want to see others start to use the power of Article Marketing to achieve the same thing, instead of taking the "scattershot" approach and either struggling to keep all of the juggled websites in the air, or worse, never really making any progress at all.
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  • Wow. This thread is worth more than most of the high end guru courses available. I'm glad to hear some discussion about quality and building a niche over the long haul. Thank you all for sharing.
  • Wow! Again. I second Steve's opinion of the quality of this thread.
    Great contribution guys.
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    • I was just going to click on the "Thanks" button and move on... but that
      just wasn't enough after reading these SENSATIONAL posts from Tim Gorman,
      Steven Wagenheim and Mike Long.

      In one thread, you have made it COMPLETELY worth the many hours wasted in
      wading through 'gloom and doom' style mish-mash that fills up the forum from
      time to time - as well as the useless bickering and nit-picking that's also
      rampant in sections.

      Tim, thank you for kicking off this knowledge-fest with a selfless and very
      informative post - to which the other experts added even higher value. I've
      taken copious notes, and learned a LOT about writing better articles,
      marketing them better, and turning that into a sustainable business.

      In a section I contributed to an ebook, my focus was on turning article
      writing into a business - but in a different way. Mike Long, thank you very
      much for showcasing another approach to this same end... I will be thinking
      over what you said VERY hard in the near future, as some important decisions
      are to be made in my own work. Thank you

      Steven, your timely add-ons to the discussion are gems and nuggets that are
      as much to be treasured as the others, thanks for sharing of your vast
      knowledge and experience in the area of article marketing.

      This is one discussion I will be directing many people to as a really
      authoratitive source of learning about article marketing. And that, in the
      end, is the TRUE power of 'article marketing'... being seen as an authority,
      and a generous helpful one who shares willingly and with little expectation
      or demand upfront!

      Thanks again, guys, for a wonderful discussion on the topic of article
      marketing.

      All success
      Dr.Mani
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  • Dr. Mani, I'm humbled by your kind words. Thank you.

    You are one of the few people in this industry (along with Tim) that will cause me to drop everything I'm doing and listen to what you have to say.

    I'm grateful that you found everyone's contributions in this thread helpful. I think what I may enjoy the most about this thread and a couple others like it, is that the people involved are people I know to be good, honest, ethical marketers with a long term plan, and a burning desire to truly help as many people as possible.

    People first, profits second.

    I wish there could be more of this in internet marketing. It might persuade me to become a little more visible over the long term.

    Thank you once again...
    ~Mike
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  • Wow, I'd never realized how important titles were!
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    • I emailed my list about this discussion, and tweeted about it,
      sent over 200 people to read it - and have received a flood of
      feedback and notes of 'thank you'... for something OTHERS have
      done!

      There's a marketing lesson in that. VALUE FIRST is a principle.
      The value can be created in the form of teaching from your own
      experience and expertise. It can also be created by pointing
      your people towards other sources of it. In either case, they
      remember and thank YOU for providing them value.

      So, go on and tell YOUR list about this thread - and let more
      people benefit from this collective wisdom on article marketing

      All success
      Dr.Mani

      P.S. - Tim, Mike, Steven, thank you for your gracious words
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  • This is why I come to this forum! Thank you to Tim, Steve and Mike for giving us a sort of round table seminar on article marketing - great to have so many perspectives from those who know.

    I hope that this thread serves as an example for future threads - and as Dr. Mani stated, the motto should be to GIVE value or another way of saying over deliver - some would call that going the extra mile

    I am inspired!
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    • I am glad I came back to check out this forum. All the doom and gloom and pulling people apart that was becoming the norm was not what I wanted or needed to see.

      To have access to such a rounded discussion on article marketing and in such depth is a great privilege.

      Many thanks to Tim, Mike and Steven for sharing this with us.

      Rich Sale
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  • Awesome research Tim! I have been a customer of Tim, Steven and recently Mike's Article Bully! I am awaiting Tim's Article Soldiers. But this "AM Visitor superiority" report series is just awesome and a great contribution to article marketing community! This breakdown of articles for content marketing based on the Visitors emotional triggers visually will look like an heatmap for an article just like the adsense heatmap or the google serps heatmap created by the stompernet

    I one day dreamt that if ezinearticles could do a study on visitors attention on screen's realestate and plot these datas onto an heatmap of all their millions of articles, come to an assertation in the form of heatmap that is superposement of millions of articles. But i know that would never happen

    But nothing beats an insider information from an experienced article marketer that is successful! I really treasure this information and going to apply what i learnt and awaiting 2 more of the reports.

    Thanks.

    Esh
  • Wow, I just found this series and read it in its entirety, taking lots of copy and paste notes to create my own "digest" version of it for review. Thank you so much, Tim, Steve, Dr. Mani, and Mike for all this great info!

    About the WTF titles... I experimented with parody once... After many articles on how to relieve stress, i wrote one on how to increase stress and achieve that heart attack in record time, and it kind of flopped, comparatively speaking at least. I had the feeling that a lot of people didn't get it, or were appalled at my "apparent" change of direction, or something... They didn't realize it was meant to be a parody. Ouch.

    So in the foreseeable future, I will be very cautious with titles that aren't pretty much promising what's going to happen -- in a relatively direct way. Tricky territory, that.

    Thanks so much.

    Elisabeth
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    • I've been thinking a lot about this thread, of the value it has given
      to so many forum members, and want to add a bit more to the discussion
      - in the form of tidbits from my overall 'Article Marketing Strategy'.

      From a tactical viewpoint, there's a lot to learn from the advice freely
      given by Tim and Steven. And Mike Long's post gave some perspective on
      how to take it to a new level - by focusing your article marketing on a
      specific long-term goal.

      Which leads to this point:

      Article Marketing is a STRATEGY.

      Yes, you can use it as a short-term tactic - and benefit from it.

      But the real power of article marketing comes when you use it strategically,
      as a cornerstone of your business building efforts over years.

      I have articles from 1997 still ranked on search engines and featured on
      various niche directories, even today bringing targeted visitors to my
      many websites - for free, and without effort. That's what you can enjoy
      when your focus turns strategic.

      Article Marketing as a strategy stems from the 'VALUE FIRST' philosophy.
      You GIVE value with your content. Then you GET rewarded in proportion to
      that - often in much higher proportion.

      Here are some thoughts for using Article Marketing as a Business Owner:

      1. Leverage your content. Use it in multiple locations, with some tweaks
      to avoid 'duplicate content' filters. Use it in multiple formats - like turning
      an article into

      * an audio podcast by reading it out loud,
      * a short video (a Warrior has a nifty program called Article Video Robot
      that does this quickly),
      * a print article in a magazine or newsletter,
      * a page on your website,
      * a post on your blog,
      * an issue in your ezine,
      * a chapter (or sub-chapter) in your book or ebook
      * an email in your autoresponder series

      ... the possibilities are endless, and turn your one-time effort into the
      seed of something bigger!

      2. Extend your reach. Anyone remember the buzz around 'Hosted Marketing
      Pages' from a few years back? Very few people practiced it. When you do,
      it works very well. Essentially, it is creating a HIGH VALUE article for
      a specific high-traffic/high-profile website in your niche - and giving
      it away for that site owner to use, with only a single link back to your
      site as a 'credit'. Well-written high-quality articles custom-written
      for a site are irresistible to the webmaster!

      3. Lead gently into a sale. Many article marketers invite a reader to
      click on a direct affiliate link, or point them to a pre-selling page
      - but what if you sent them to an INFORMATIVE resource first - like your
      blog or website? And then get them on a mailing list? And then give
      them MORE value - before selling them anything?

      4. Think 'syndication'. How can you get your article to 'go viral'?
      Make it brandable with your affiliate link - and let your affiliates
      post them to their website/blog. Offer it to ezine publishers to
      share with their list. Turn one or more articles into a special report
      and give it away - with resale/redistribution rights. Great content
      with distribution rights is as attractive as honey to bees!

      5. Use articles to build your brand. When your writing gets seen on
      top-notch sites in your niche, you attract the attention of the big
      players - based on how valuable your article content is. That can
      lead to joint ventures, partnerships, and other deals. Plus, you can
      become known as an 'expert' to your audience. This, over time, can
      translate into far greater value than you can earn from a short burst
      of affiliate sales!

      And for some people, article writing may ITSELF be a business - not a
      means to building and growing another one.

      Here are some ideas in case you're using Article Marketing as a writer:

      1. Give away your best work. Crazy? Like a fox! If you're a freelance
      writer trying to enter a niche, imagine spending 3 hours crafting a
      GREAT article - and offering it to major players in your niche... FREE!
      Think that'll get their attention? May lead on to paid work writing
      more articles for them?

      2. Sell a front-end package of articles cheap. I mean REAL cheap - like
      $0.50 per article, maybe. And in limited packs. Then, convince your
      delighted buyers to order future articles at higher prices, more in line
      with the real value of your writing skills... which they have already
      sampled at little risk!

      3. Partner to grow. Once you've repeated the process multiple times
      and have a sizable group of happy buyers, start partnering with other
      skilled article writers - by handing out a part of your contracted work
      for a fair share of profits... so you get paid for NOT working/writing!

      4. Ask for referrals. Get your best clients who have stopped buying
      your articles to recommend new clients - so you have enough contracts in
      the pipeline to keep your growing stable of writers busy - and happy.

      There are many ways to get creative with article marketing.

      The interesting bit about behaving strategically in your article
      marketing is that your competition won't be able to figure out what
      you're doing - and so you don't have much real 'competition'!

      And because you know your biggest benefits and profits come in the
      medium to long term, you're not obsessing about short term results,
      and will have the staying power to succeed at it... while others
      drop out or keep struggling hard at a lower level of efficiency and
      performance.

      Hope this helps.

      All success
      Dr.Mani
      • [ 9 ] Thanks
  • Well, it took a bit of time but I was finally able to get Part 4 of this 5 part series on winning the battle for visitor superiority posted. To recap, we've covered the article title, the article summary and the article keywords. In this section I will begin to cover the actual content contained within the article body itself. I expect that this section will be covered over several postings with today being the first.

    When it comes to crafting a quality article that will keep your reader engaged there are a few general rules I like to follow:

    1 - You need to make sure that your article content matches the title of your article or provides the information that is promised in your article title. This is something that Ezinearticles.com and many other directories take rather seriously with EZA being the toughest enforcer of this general rule of thumb.

    2 - You need to make sure your article matches the mood of your article title. If you recall, we talked about several different article titles in Part 1 of this series. They included the "How To", the "Numbered Sequence", the "Panning for Gold", the "Shock and Awe", the "Do You Know What I Know" and the "in Your Face' article titles. Additionally, Steven provided some outstanding thoughts on the "WTF" title.

    So with that many different flavors for a title to choose from it would only make sense that you craft your article around the specific title version you have selected for your article. This is extremely important because a "Shock and Awe" article will not work with a "How To" titled article and it stands to reason that a "WTF" titled article will be a complete letdown for the reader if the article is a mundane article with little to know excitement or shock value contained in the article body.

    3 - Article length is another subject that comes up quite often and depending on which author or article marketer you listen to there will be a few minor differences in their suggested length. For me personally, I like to stick within these parameters: a minimum word count of 350 words and a maximum count of about 500 words. I use these minimum and maximum word counts as a guide so there is always a possibility I may go over 500 words but rarely do I ever drop below 350 words.

    I've recently noticed that many authors are now knocking out articles at an alarming rate with the articles having just above 250 words. Although shorter articles are quicker and perhaps easier to write I personally don't believe this is a good practice to start following. Many of the shorter articles that I have seen barely began to provide any information that would have led me to want to click on the resource box to the author's website.

    Speaking of resource boxes, I was recently asked the question of whether or not I felt that writing a short 250 word article combined with a 300 word resource box was a good idea. My response was that I felt it was a bad idea and that this was something I would avoid doing for several reasons:

    1 - 250 words barely allows you the opportunity to get your keyword phrase in the article along with any additional complementing keywords.

    2 - How much can really be said in a 250 word article that will keep the reader engaged to read the resource box?

    3 - Most people can barely create a compelling resource box that will get a click through to their website. Adding additional words will only make this process worse instead of actually helping the author.

    4 - Ezinearticles.com won't allow it. Here is what they have to say in their own words on the EZA website - "We would like to help you get this article approved but there is an issue which needs to be resolved first. Your resource box is longer than we recommend. Please keep the size of your resource box so that it's no larger than 15% of your total article size and resubmit it for Editorial Review".

    Based on that information above if your article is only 250 words then they will allow a resource box that is around 37 words long. On this particular point if anyone has a different view or insider knowledge that can provide more insight then please by all means share it with the group.

    My reasoning behind avoiding articles that are longer than 500 words is based around the difficulty in writing a longer article, the expected ROI for your writing and the attention span of the average reader.

    Let's start with the difficulty in writing longer articles. First and foremost, you must understand that the longer your article is the more words you will need to draw upon from your vocabulary in order to make your article appealing to the reader in order to keep them engaged from the start of the article until the end of the article and start of your resource box.

    How many times have you read in this very forum postings asking for advice on how to write an article or people sharing their frustrations at writing articles. There is no doubt in my mind that someone who is just getting started with article marketing will have a much easier time writing a shorter 350 - 500 word article when compared to attempting to write 700+ word articles on a daily basis. Now, with that said, as you become more proficient in writing and your skills and knowledge improve perhaps you may want to experiment with longer articles but until such time stick to writing shorter (but not to short) articles.

    Another reason why I prefer to stick with shorter articles that are 350-500 words in length is because I personally feel I get more bang for my buck (better ROI) from smaller articles. Instead of writing one 700 word article and posting it to Ezinearticles.com why not write 2 articles that are 350 words in length and submit them to the article directories allowing you the opportunity for at a minimum double the exposure from the same number of words.
    Additionally, you have the opportunity to use two completely different article titles (containing your selected keyword phrase) allowing you more opportunities to rank in the search engines. Trust me; nothing stinks more than writing a lengthy article only to see it bomb in the search engines because your title sucks!!

    The main reason why I personally avoid writing and submitting longer articles is based on what I call the outside competition factor. What I mean by this is the fact that we are always in a constant struggle against outside forces for the attention of our readers.

    For example, if a mother finds your 700 word article while conducting a search on the Internet and starts reading it but before she can finish her baby son or daughter starts crying chances are good she will click off your article and go take care of her child. On the other hand, if your article is only 350 words there is a much better chance (higher percentage) she will have finished your article and hopefully have clicked through the link in your resource box landing on your site before being called away by her child.

    What other factors can interfere with someone trying to finish your article (remember you are competing for the reader's attention against outside factors)? How about a phone call, someone coming home from work, the doorbell ringing, friends or visitors coming over, the dog needing to go out, the stove going off, the washing machine or dryer stopping...etc . All of these outside influences can derail your reader from making it to your website if they are stuck trying to read a long article.

    Finally, you have what I have termed as the human nature factor (HNF) which becomes more apparent with longer articles. Generally most people are skimmers when it comes to reading. That is they skim from headline to headline, sub-heading to sub-heading and paragraph to paragraph.

    By having a shorter article you give the reader the opportunity to quickly skim your article to see if it appeals to them and you almost force them into your resource box where you snag them into your funnel to your website. The HNF is minimized in this example, but when a longer article is found by the visitor the human nature factor kicks into high gear because when someone sees a long article generally what they really want to do is perform a very quick scan (quicker than with a shorter article) and ultimately decide that this article is not for them and depart to go find a shorter article that meets their needs.

    Also, you have to realize that even while readers are using their eyes to scan and then focus on specific keyword phrases within your article chances are good that their hand is using the mouse to scroll down the article because it is prepping the brain and eyes to find the next keyword phrase of interest. For that reason I prefer they quickly find my resource box instead of several more paragraphs of information which could lose their interest.

    Here is another idea I group in this human nature factor and it revolves around the law of diminishing returns. If you can buy one cheeseburger for $2 or buy 3 cheeseburgers for $5 than in most cases you will buy the 3 cheeseburgers because it seems like a good deal and it is, for the seller of the cheeseburgers.

    Here's why, the reality is the first cheeseburger will taste great, the second cheeseburger will taste ok and the third cheeseburger may not taste good at all because you may be full, feel bloated or be sick of cheeseburgers. In this case there is a strong probability that one cheeseburger may have hit the spot and you would have only spent $2 and I'm more than willing to bet that 2 cheeseburgers would definitely fill you up and only cost you $4.

    In both cases you save money (either $3 or $1) and you're not sick of cheeseburgers. Unfortunately, your brain felt that purchasing 3 cheeseburgers was the best thing to do because the overall cost of each individual cheeseburger is cheaper when you purchase 3 instead of 1 or 2 even though you really can't stomach eating more then 1 or 2 cheeseburgers. So ultimately, you end up wasting money when you felt like you were being smart and saving money.

    What does this have to do with article length? Plenty, why force feed your reader 7 paragraphs of information when you can accomplish your objective (getting them to your website) using 3 to 5 paragraphs - A crude example at best I know, but I think you get the picture.

    I know that the mere subject of article length is sometimes a hotly debated issue and that many might disagree with my own interpretations so please remember these thoughts are based off what I have seen and experienced over the last few years with my own article marketing efforts.

    I'll close with a few more final thoughts regarding article length:

    1 - Try and cover your topic in 350 - 500 words but if you feel you must go higher than that is a judgment call you will have to make and experiment with.

    2 - No matter how long your article is nobody will read the second paragraph if the first paragraph stinks so make sure you provide quality content from start to finish.

    3 - The whole point of your article is to give the reader a chance to click the link in your resource box - Shorter articles give them the opportunity to make the click at a higher rate than longer articles.

    4 - Retention rate is everything, don't take a chance of losing it with an article that is a novel and instead stick to a short story.

    5 - And this may be the most important point in regards to article length. I look to see what the readers are telling us in terms of what they want. What I mean by this is take a few minutes to go visit Ezinearticles.com and click on the most viewed articles in the last 90 days in your niche and see how long the articles are. In most cases I find these articles (the most viewed in the last 90 days) to be between 350 - 500 words long. On the other hand, the most published articles tend to be longer in length, just some food for thought.

    More to follow......

    Thanks,
    Tim
    • [ 12 ] Thanks
    • [1] reply
    • Excellent example!

      A lot of newbie writers think that becasue they slaved over their article, that readers will automatically be sitting down to slowly digest it over half an hour, maybe with a cup of tea and biscuits!
      Not so, it's a quick in and out info grab for the reader.

      For that reason, and along with keeping Tim's example in mind, don't write long paragraphs - 2 sentences will do it, or a better guide may be 3 of 4 lines of text.

      You are not writing a book, you are not writing an essay, you are giving information, so give it in a quickly readable way, and that means short paragraphs!

      Great post Tim about article length, when I am looking at other articles and I see an article of maybe 800 words with huge dense paragraphs, it turns me off, so I make sure I don't do that to my readers!
  • Wow, this is a fabulous thread. I am learning a lot.

    THanks to Tim and everyone who has contributed.

    May
    • [ 1 ] Thanks
  • I keep coming back to this thread, Tim! Your insight so much appreciated and your selfless way of sharing is off the charts.

    Marketers, take note! This is a lesson is an example in building relationship for a long term business. I know I needed the lesson!

    Thanks again, to Tim and Mike, Steven and Dr. Mani.
    • [ 1 ] Thanks
    • [1] reply
    • Cheryl,
      Thanks and glad you enjoyed the postings. I have to admit, I was a bit upset on Monday when I kept responding back in this thread and my responses were getting deleted and then I find the thread moved to this portion of the forum (out of the main discussion area).

      I was contemplating not posting here anymore but since it is still getting read I see no reason to stop posting the information. Next installment will be soon.

      Respectfully,
      Tim
      • [1] reply
  • I too was wondering what happened to your posts, Tim.

    I have my theories.

    Allen
    • [1] reply
    • C'mon then Allen, do tell!
      This is such a great thread, helps to restore the rep of a forum which has been getting some reviews of going downhill, and yet the thread gets moved to a self-improvement section?

      How is this relevant to self improvement rather than the internet marketing section?
      It's an important point.
  • It happens.

    Posts get moved. When it happens to mine, I usually delete them and put them on my blog. More people can read it there than in a self-improvement forum. LOL

    Allen
    • [1] reply
    • Why this thread is not in the main forum is beyond me. I'm glad I subscribed to it so I can be alerted when new content is added to it. As always, great content everyone!

      One simple tactic that I do to create several articles is that I will use Dragon Naturally Speaking to write an article such as "How To Meet The Woman Of Your Dreams - 10 Ways To Meet Her This Weekend!"

      I'll have ten bullet points and now I can create several creative, keyword-rich titles using a variety of those 10 bullet points. Here are a couple of examples:

      1.)) "3 Quick And Easy Tactics For Meeting Women This Weekend!"

      2.)) "How To Meet Women Anywhere - 5 Proven Tips!"

      3.)) "How To Meet Women - Even If You're Fat, Broke, Or Don't Own A Car!"

      I've never been hit by the dup content myth nor have any of my articles ever been rejected because I'm able to mix those 10 bullet points with a huge amount of variety. Oh yeah, and it's great for SEO purposes too.

      RoD
  • I subscribed, too, so that is why I kept up.

    Well, Tim, maybe it is time for you to get a blog going for this kind of thing - I know you'd have an army (no pun intended) of subscribers. Sad that it got bumped and I am too new and naive to even guess why.

    BTW, I have been tweeting it, if that helps.

    (edit: I found the blog (duh!) )
    • [1] reply
    • Now it's important to not get sidetracked on this thread, because it has some doozy info on article writing, but I am still perplexed as to it being moved.
      So much so that I posted in the main section. My post was as follows:

      **********************************
      There was a thread posted by a member (not me) about how to write articles.
      A Thread with good valuable genuine information.

      As I write it has 5,000 views.

      It was moved to the self improvement section.

      Simple question - why?

      Had it been posted in the self improvement section then moved to this section, that would make sense, but to move it in the other direction makes no sense.

      Someone made a conscious decision and took action to move it - what's the story?

      It's the kind of thread which proved huge value to members, gets other people recommending the forum, which is great for the forum, but then gets moved to the wrong section - what's the story?
      *****************************

      It was deleted.
      Hmm, so it's cleat that there is a reason for moving the thread that the mods won't reveal or even have discussed - my guess would be either that one of them is selling a product which covers info being given for free here, or it's personal against the original poster.

      As I said at the top, important not to get bogged down on it, and to focus on the actual thread, but I thought I'd share!
  • This is outstanding information! Thank you TimG, Steven Wagenheim, Mike Long, and Dr. Mani and all others who have and will continue to post in this thread. You folks have made some excellent contributions. I only happened to discover this great post by being on the good doctor's mailing list - so special thanks to you.

    This is worth printing out and reading a few times. I've purchased materials from Steven in the past and found terrific content. The other day I bought Mike Long's course and it's fabulous. Mike's a great guy too. Sent him a question and received back a page long personalized reply. What a guy! Dr. Mani's stuff is first rate too. And now I've "met" Tim and signed up to his list too. Very cool!

    Yes... I do feel blessed today.
    • [1] reply
    • Amazing resource! Thanks to all contributors. I have printed this out to read and look forward to more installments.

      Wonderful people, inspiring to read. (guess that's why its here!)
      Thanks for staying with it Tim.

      I appreciated Mike's ideas on focusing on one niche. I have been considering this for awhile now myself and it is good to hear feedback from others thinking in this direction also.
      • [1] reply
  • Steven,
    Putting everything else aside, I'm sorry to hear about your loss.

    Respectfully,
    Tim
    • [1] reply
    • Thank you Tim and Gordino. Yesterday (the funeral) was just an unreal
      day for me.

      That's the only way to describe it.

      Hopefully, what everybody says about time, is true.
      • [1] reply
  • @Steven - my thoughts and prayers are with you... Thanks for sharing your heart and a double thanks for being able to get back into the saddle with such concise instruction and advice on article writing. You are a true pro!

    As to the thread move, I just keep pointing folks here. Too good to miss!
  • This is fantastic information. Many thanks to all of you for contributing such good tactics to follow. Obviously a special thanks to Tim for his willingness to spend his time and contribute his knowledge to get this started. Get info for us newbies and not-so-newbies to follow. I heard about it on the TIMIC forum and certainly glad I did.

    Thank you, Tim et al.

    Hilary
    • [1] reply
    • First a thanks to Tim and the others for the time and trouble they've taken to share their thoughts on this subject.

      At first I was annoyed and puzzled when this thread was moved from the main forum but, after reading Steve's explanation above, it occurred to me that, without some control over popular threads, the first page of the forum would likely be dominated by 20, 30 or 40 dominant threads that stayed on page one forever and many new threads would soon get pushed to the bottom and would more rapidly vanish from view.

      If admin wants the first page to contain fresh content which gets a fair chance of being read by many visitors, some control has to be exercised over threads which are likely to dominate the forum. One such thread may not be much of a problem but, if such threads are allowed, they can multiply like rabbits!

      Ivan
  • Steven does provide some good reasons as to why the thread was moved but the only issue I have with the logic behind it is the fact that there are several threads in the main forum that have thousands of views and replies that have not been moved so that does cloud the actual reason behind such a move. Also it still doesn't explain why I had 2 replies deleted that were adding some additional information based on what Dr. mani had posted.

    At any rate, I hope to have the next posting in this series up shortly.

    Tim
    • [1] reply
    • While Tim is working on the next installment, let me talk a little bit about
      picking things to write about.

      I hear a lot of people say, "I don't know what to write about X", X being
      the topic.

      Okay, I'm going to do this down and dirty because I have to go take my
      Milk of Magnesia and do 3 pushups. (MASH fans will get that one)

      Let's take chess, just out of thin air.

      Go here.

      https://adwords.google.com/select/KeywordToolExternal

      Type in chess and see what comes up.

      I see quite a few interesting keyword phrases to write about.

      chess strategies
      chess strategy
      play chess
      chess openings
      chess tactics
      chess set
      chess opening
      chess instruction
      chess lessons
      chess rules
      chess moves
      learn to play chess
      how to play chess

      Okay, I'll stop there. There are tons more.

      The keywords like "learn to play chess" and "how to play chess" are
      great for a series of articles on chess instruction where you teach the
      game. This is so wide open. You can start from very basic instruction and
      get very advanced.

      But then you have more specific keywords like "chess opening."

      You can still write tons of articles. You know how many chess openings
      there are? Plenty. You can do an article for each one.

      Keywords like "chess strategy" and "chess tactics" can also lead to many
      different articles. Heck, you could write a series of articles just on the
      strategy of the "Queen's Gambit".

      For chess set, you can write a series of articles on all the different chess
      sets that are available from Star Trek to Star Wars to Lord of the Rings.

      There is absolutely NO reason for anybody to be sitting around wondering,
      "What do I write about?"

      And then, add to this mix all the different slants you can take that Tim
      and I and others have mentioned in the first part of this series, and I'd
      be shocked if you couldn't write hundreds of articles on just about any
      subject with a decent number of keywords.

      That's the key. You want to look for something that has many aspects
      to it.

      Now, I haven't done the research on competition for these keywords so
      I don't know if chess in itself is a viable niche, but you know what, I've
      reached the point where I literally say the hell with competition. If people
      are searching for these things (these keywords are getting thousands of
      searches monthly) then the demand is there. If the demand is there, I'll
      find a way to monetize it.

      Now get out there and start finding some great topics to write about.
      • [ 1 ] Thanks
      • [1] reply
  • This was an excellent considering I just started using EZA. i will definitely implement some or all of these strategies. Amazingly you weighted the body(15%), but if you don't attract them to read your articles in the first then it really does not matter what the actual article is about. Thank you very much.
  • good article, appreciate it!
  • Gentlemen, THANK YOU very much for this.
    Subscribed!
    I have learned more in this one thread than several days of following this forum.

    I've got a whole new perspective on sticking to ONE niche and a completely new understanding of how important article marketing is.

    So again, THANKS.

    Er... Gordy? Anyone who is interested in a chess set already knows how to play and doesn't need to be told what pawns are or that the game is lost when the king is lost
    • [1] reply
    • Hi Marc,
      You comment is very true - however, someone buying a chess set for their chess-loving friend may *not* know why those things are important, and in the case of why that particular set was a bad one, it's a vital point!

      Plus, even for keen players, they need to know if the pieces on a certain set are hard to distinguish.
      Cheers,
      Gordon
      • [1] reply
  • Great info One of the first posts I have read and I am amazed at how much you know & share. Thanks
    • [1] reply
    • Some seriously good information in this thread, and I am yet to have digested most of it. Have bookmarked and will definitely be coming back for refreshes in the future, especially since I have just begun writing articles.

      (I just noticed how old this thread was but after reading it I felt I had to comment)

      I enjoy reading your posts Tim. You have an effective way of bringing your point across without getting sidetracked, and examples with cheeseburgers involved always go down well :rolleyes:

      David
  • And to take that to an additional level, don't forget that all of that great content can be recorded and turned into podcasts!

    Create a weekly audio magazine in your niche and sell subscriptions. Notify your list and send them to a link where they can hear your audio to explain a concept in more detail.

    Bring your article to life by turning it into a Camtasia video and giving your subscribers or customers yet another way to learn what you are trying to teach them....then post them to places like YouTube.

    Never forget how powerful and flexible your content can be. It's your ultimate leverage in this business. Use it to its fullest!
    • [ 2 ] Thanks
    • [1] reply
    • A tip from Frank Kern as part of his latest launch.

      Put a video on your blog, using the article content.
      Then send a mailing to your list, telling them about the video on your blog with the link.

      I'm now seeing loads of people using this since he mentioned it.
      Yet another way to get mileage out of your content.

      1 article does not equal 1-time use!
  • WOW! The REAL reality, as it really is!

    Why it it so hard to find?

    Perhaps the Warriors or someone should start an absolute honest rating system based on not less than say 5-7 independent expert reviews, or similar.

    Anyone from newbie to advanced would benefit, knowing that ONLY quality
    training is provided that, with work, works. Thus buying real value becomes a reality too.

    Bizop anyone?

    Thanks to all for this valuable insight

    Lee
  • All I can say right now is, stay tuned....a seminar and mentoring program very similar to that may or may not be in the works.

    Shhhhhh........
  • Fantastic information TimG, Mike, Steven and all other contributors!

    Tim - any ETA on "Soldiers"?
    • [1] reply
    • WOW!! I just finished reading all three pages of unbelievable content! This is truly an example of giving.

      Tim, Mike, Stephen, Dr. Mani, The great Gordino, Rod....Thank you all for your contributions. You have no idea how inspirational you all have been to me, and I am sure to many others reading this thread!

      I am forever grateful!

      Stephen - sorry to hear about your mom, and I hope this event will be a catalyst for additional blessings in your life.

      Thanks again guys!

      Richard (Sir Charles)
      • [1] reply
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  • I am curious as to what happened to the bio box portion of this post. It is hands down the most informative piece of information I have ever read on IM, paid or free! I want to thank Tim, Steven, Dr Mani, and all the others who have taken time to share some brilliant information. This information can easily be turned into a WSO and sale very very well!
  • This has been one of the best Posts I have EVER read in the 3 months I've been a Warrior member. I will add this to my faviourites and keep coming back.

    Looking forward to part 5!
    • [1] reply
    • I have been voraciously taking notes. I cannot thanks all the contributors of this thread enough for what they have provided to newbies like me. I am thoroughly looking forward to the next installment and will be following this post as long as it stays active.

      Thanks again!
  • Banned
    [DELETED]
  • for a newbie, this provides a framework to work in. A model you can follow. But neverthless, it depends on the individual.

    No matter what system or plan you buy, it won't suit you coz you are you. There's a point you'll reach where you don't want to buy any products and you won't even be able to go through them bcoz you know most of what's told already. That's how it is for me over 4 years of IM.

    You can easily know what Tim's teaching here for free once you reach 500 article submssions. That's what it took for me. I never went about purchasing any article marketing guides or affiliate guides.

    If you get your hands on the system, study the program for 1 hour every day. First finish through the complete program with a jorunal in 2-3 days. Repeat one hour every day for 90 days.

    Implement the techniques on a regular basis. Work on these for four hours a day. Create five hours free time every day and do it for 90 days. 90 days later, you'll be an article marketing genius.

    Transformation's easy...
    • [1] reply
    • Tim,

      I have only just started in Warrior Forum and I am also a complete newbie to article marketing. I have spent much time and not a little money so far in researching the 'how to....' of article marketing and have learned much of the same thing from various sources of information.

      Your series of posts has, however, provided me with the clearest and most concise set of instructions, guidance notes and tips-'n-tricks of anything I have previously read. It will be the founding of my plans for the future.

      Not sure if there's something I have missed, but Part 5 is awaited with great anticipation. I'll be following it with great interest.

      Also full marks to Mike Long and Steven Wagenheim for their very informative input in this thread.

      Regards,

      Richard.
  • Tim this is a great thread and I too have been waiting eagerly for part 5. I know that you were a bit dissapointed when this thread got moved from the main forum but please be assured that there are many people here still very interested in what you have to say.

    Regards
    Steve
    • [1] reply
    • Well, it appears that there has been some renewed interest in the completion of this thread so I'll work on setting some time aside this weekend to come back and properly finish up what was started.

      Respectfully,
      Tim

      PS - I really appreciate everyone that has stated how much they value the information in this thread - It really does mean a lot to me -










  • Looking forward to Part 5 Tim!
  • Thanks a lot guys for the awesome info you're giving away for free. This is one of the (if not THE) best threads on WF period.
    ________
    Honda concerto
    • [1] reply
    • The information in this thread is priceless.

      Thank you so much, Tim!

      I really hope to see the 5th installment soon!


      Catherine
      • [1] reply
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  • I need to go get a coffee because I can't pass this thread up! I briefly scrolled through it and I see a lot of amazing tips, truths and information. Some of this valuable information, I had to pay for before coming here. I am going to sit down and start at the beginning and read.

    Thank you all so much for sharing your expertise and your experiences with us newbies.

    Brenda
  • It is very informative.Thanks for sharing.

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    DISCLAIMER - This post is rather long, I mean like "Steven Wagenheim" long (no offense big guy) so please understand that before proceeding any further. There has been a large amount of discussion lately in regards to some testing and possible changes in the layout utilized by Ezinearticles.com focusing on the increase of the adsense ads they show on their website. Understandably this has caused some extreme discomfort and sizeable frustrations with many marketers that utilize Ezinearticles.com as their main article directory for submission on behalf of their article marketing campaigns.