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I like offering multiple forms of media, because there are many customers who like playing their tapes in the car or in an iPod. (Unless, of course, it's a hypnotherapy/self-hypnosis tape!)

eBooks are great too. I rarely ever see videos, but it's a very good format if it's visualizable - for example, postures in meditation... powerpoint presentations...

James Fame

Ebooks are really great. Because you can share the whole product or you can make them curious about the upcoming Product. Of course the addtion of other visulation like audio or Video with step by step instructions are always great.
If it fits in , I like also create mindmaps or infographics.

I've found MP3s get the most response from my list, however my list is made up of people interested in hypnotherapy so it makes sense they'd be more interested in hearing real-life examples of the subject.

I notice that the easier the content is to digest, the more responsive the list is. Mp3's are great and short reports but I feel like ebooks are popular but people don't take the time to read them.
Maybe that's just because of my topics. I have been thinking of moving from the more metaphysical subjects toward success.

ill go with ebook.. I found it really nice but im open also for other options.