Best Guide to ASO

ASO is pretty similar to SEO to be honest. However, there are a few extra variables such as how frequently the app is installed vs uninstalled - how often the application is rated and what the rating is - open rate on the application etc.

Check out this infographic:
https://www.pinterest.com/pin/914862397921880/

Not necessarily for the infographic itself but look at the list of sources on the bottom. There is some pretty solid info.

@Allblackeverything is right. ASO principles are quite similar to SEO.

Probably the most important thing to remember is that the more you app gets mentioned, the higher you start ranking.

Getting reviewed on good app review websites triggers ASO in a natural way (mentions -> backlinks-> traffic -> downloads -> reviews).

Here's discussion on http://www.warriorforum.com/mobile-m...-services.html

Gabriel is no longer in the game, he left ASO game since few weeks to jump in SEO lol. And he's not a guru, it's only what he claims in App business communities. I know a guy from sarajevo that's actually an ASO guru results oriented.
Regarding ASO apple store and IOS are two different games, I see people comparing things to SEO, thing is Apple is quit different. Here are the main things you take in consideration for apple:
Cover/Splash: they have to be kick ass!!
Keywords: You have to use 80 characters in the title and all the 100 in keyword area.
The reputation of your dev account: Now apple take in consideration the rep of the dev account, like hardcore reskinner are getting very weak trafic at launch of their app.
Retention: Like for youtube videos, now time the user spend in your app does count, and also time he keeps it in the device counts.
Reviews: the more reviews you get the better ranking you get, Like for Amazon products if anyone here is familiar with Amazon. Reviews means that people enjoy your app and take time to review it, apple gives you more exposure. That's why there's tons of review exchange groups on Facebook.
IAP: Same thing than reviews. When you get an IAP you make apple some money so they give you better ranking to make them more money. Logic?

Feel free to get in touch for any further information regarding IOS ASO I'll be glad to help

This article about App Store Optimization (also known as ASO or App Store SEO) will teach you everything you need to know about rules, tools and techniques that will help you succeed in 2015’s mobile app industry.
It’s pretty obvious – if you want to find the right audience for your app you need to know what people are looking for. You literally need to get in their heads and understand how do they search the App Store in your particular niche. A working keyword strategy is always based on data and tests.
Apple App Store considers as keyword not only any word from your keyword list, but also the app title (as I mentioned above) and the developer name. Basically each word in your app title and dev name counts as an unique keyword.

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