users targeting in mobile marketing

JohnnyRItes · 31st Mar 2017, 04:45 AM

Hello warriors

I am new to mobile marketing so please could you tell me how i target the specific carrier that 3g/4g or wifi traffic any help will be appreciated thanks in advance .

innn · 31st Mar 2017, 05:51 AM

It's not entirely clear through what platform you plan to target it.
more details please...

San Kumar · 31st Mar 2017, 02:13 PM

Though your question is not very clear but I have broken down both the mobile management tools available on AdWords, Facebook, Twitter and LinkedIn to help you target specific mobile users according to your PPC needs.

Google AdWords - You can target ads down to users with specific mobile and are currently connected to Wi-Fi. These targeting options are in the advanced settings section of Display Network campaigns. While targeting down to a specific carrier and device may not be relevant outside of the cell phone carrier industry, targeting by operating system and Wi-Fi may be worth testing if you dont want to waste clicks on slower-loading connections.
Facebook - Like AdWords, Facebook also allows you to target down to the device and operating system with the added benefit of being able to target by connection (2G, 3G, or 4G) in the Behavior section of the targeting options. Track performance by creating separate campaigns for each and using URL tagging to see which clicks came from which connection type.
Twitter - Twitters targeting options for mobile traffic can be found in the same place under Campaign Settings. Twitter also allows you to only serve ads when the users are on Wi-Fi, which may be best practice if you are advertising a download or content that requires streaming, like a video or webinar. See performance by platform and device in the right sidebar under the Platforms tab to help you optimize.
LinkedIn - Out of the four platforms in this post, LinkedIn has by far the least sophisticated interface when it comes to giving advertisers control over mobile traffic. In the current interface, there is no way to exclude mobile entirely or target by device. Therefore it is essential to use another resource such as Google Analytics to understand your mobile traffic.

JohnnyRItes · 1st Apr 2017, 02:39 AM

I have an offer that requires bandwidth if I am not wrong want to target WiFi users and mobile operator t-mobile how to target.I think traffic sources have inbuilt feature please help me.

31st Mar 2017, 04:45 AM	#1
JohnnyRItes Desi Warrior Join Date: 2014 Location: Akola,Maharashtra,India Posts: 29 Thanks: 6 Thanked 6 Times in 6 Posts	users targeting in mobile marketing Share on: Hello warriors I am new to mobile marketing so please could you tell me how i target the specific carrier that 3g/4g or wifi traffic any help will be appreciated thanks in advance .

31st Mar 2017, 05:51 AM	#2
innn Active Warrior Join Date: 2016 Posts: 63 Thanks: 2 Thanked 21 Times in 19 Posts	Re: users targeting in mobile marketing Share on: It's not entirely clear through what platform you plan to target it. more details please...

31st Mar 2017, 02:13 PM	#3
San Kumar Active Warrior Join Date: 2009 Posts: 76 Thanks: 6 Thanked 33 Times in 23 Posts	RE: users targeting in mobile marketing Share on: Though your question is not very clear but I have broken down both the mobile management tools available on AdWords, Facebook, Twitter and LinkedIn to help you target specific mobile users according to your PPC needs. Google AdWords - You can target ads down to users with specific mobile and are currently connected to Wi-Fi. These targeting options are in the advanced settings section of Display Network campaigns. While targeting down to a specific carrier and device may not be relevant outside of the cell phone carrier industry, targeting by operating system and Wi-Fi may be worth testing if you dont want to waste clicks on slower-loading connections. Facebook - Like AdWords, Facebook also allows you to target down to the device and operating system with the added benefit of being able to target by connection (2G, 3G, or 4G) in the Behavior section of the targeting options. Track performance by creating separate campaigns for each and using URL tagging to see which clicks came from which connection type. Twitter - Twitters targeting options for mobile traffic can be found in the same place under Campaign Settings. Twitter also allows you to only serve ads when the users are on Wi-Fi, which may be best practice if you are advertising a download or content that requires streaming, like a video or webinar. See performance by platform and device in the right sidebar under the Platforms tab to help you optimize. LinkedIn - Out of the four platforms in this post, LinkedIn has by far the least sophisticated interface when it comes to giving advertisers control over mobile traffic. In the current interface, there is no way to exclude mobile entirely or target by device. Therefore it is essential to use another resource such as Google Analytics to understand your mobile traffic.
	Coming Soon...

1st Apr 2017, 02:39 AM	#4
JohnnyRItes Desi Warrior Join Date: 2014 Location: Akola,Maharashtra,India Posts: 29 Thanks: 6 Thanked 6 Times in 6 Posts	Re: users targeting in mobile marketing Share on: I have an offer that requires bandwidth if I am not wrong want to target WiFi users and mobile operator t-mobile how to target.I think traffic sources have inbuilt feature please help me.