21st Mar 2018, 11:50 AM | #1 |
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Hi guys. I am doing mobile CPA Pops I got a few questions: - When optimising / split-testing do you guys create various campaigns for the same offer targeting OS, devices, Carriers and so on? Like this: 1. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 6 2. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 7 3. same offer, same, GEO, same OS, same Carriers, (everything the same) but device: iphone 8 4. etc. 5. etc. And when you find the best convertion device, move on to optimise / split test something else with same approach. - How do tracking tokens work? If I am using Voluum tracker, and put my landers, offers, ads an so on in my tracker, does it track everything "by it self"? Or do I need to put in different tokens in my campaign URL (device, OS, carriers, clickid, siteId etc.) to even track something? Like if I want to see which devices I need to split test and cut, do I need to put in &s1={device}? |
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optimisation, tokens, tracking |
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