What did the company want?
I've been reading a lot about the mobile web and I'm coming to the conclusion that every news website should simply work in a small browser rather than the visitor having to download an 'App'.
This article on Reuters.com backs this up:
FT Web-based app more popular than app sold in Apple store | Reuters
More than 700,000 people use the Financial Times' Web-based mobile application to access news and other content, making it more popular than the version sold in Apple's App Store. |
The business newspaper, which is part of British publishing group Pearson Plc, made a gamble in June when it prepared to ditch the App Store with the introduction of its Web-based app.
The FT was one of the first major publishers to reduce its dependence on Apple Inc and go out with an HTML5-based mobile application that can be read by any browser, thus bypassing the App Store.