Content with Mobile

mjbmedia · 7th Oct 2011, 04:48 AM

Hi of course the content on the mobile version of the website needs to be different from the PC based , other than the click to call ,Maps integration and different layout, the content also needs to consider that the person is maybe on the move, time constrained, looking for an immediate solution not prepared to surf a number of sites to piece together an answer .

If someone is searching on their phone for a restaurant whether its via normal serach, places, maps, location based GPS, whatever, its unlikely theyre doing a college project , theyre looking to eat and soon so landing them on a page that tells them of the history of the building , how long youve been in service, youve just had a refurbishment ... they dont care

Calls to action, immediacy of taking action , time sensitive (in minutes not weeks ) offers , why they should come to you (now) and not the place theyve just walked passed .

If you were putting together a mobile website (for any indsutry but be specific if you want) , how would the content on it differ from the PC version that you may ( or may not) be lifting bits from

mjbmedia · 7th Oct 2011, 03:31 PM

what, nobody does any content different on a mobile site than the PC site?

WillR · 8th Oct 2011, 06:29 PM

(FYI - it's not advisable to bump your own thread.)

You said it. You should keep the end-user in mind when creating the content for your mobile site. Keep the pages short whilst still giving away all the important bits of information a mobile user might be looking for. Example: If I were a restaurant then the main pieces of information I would concentrate on would be the menu, opening hours, and location.

Usually someone on the move is looking for a very specific piece of information - Google's recent data shows the 3 most searched bits of information on mobile devices are indeed opening hours, contact details, and map/location. Make sure these bits of information are very easy to find and digest.

A lot of people make the mistake of taking all the content from their main website and re-publishing it on the mobile optimized site. This is not always the best thing to do. The mobile website should be a condensed down version of the main website and only include that information that is relevant to a mobile user. You should also include a link to switch back to the main website so those users looking for more information can still find it if they desire.

512 Designs · 8th Oct 2011, 09:13 PM

Hi Will,

That makes sense for a business such as a restaurant. But what type of info would you include (or not include) on a site for say....a chiropractor, or a roofer, or a financial planner?

Most of these types of businesses use their main website to market their services so you'll choose them over the competition. What's the best way to handle that on a mobile site? Would that be a case of "re-publishing" the info from their main site?

Thanks.

Mike

Mobileico · 8th Oct 2011, 09:56 PM

I think it depends on the business. Mike is right, but so is Mr.Couch Potato. I believe that's the exciting part about the mobile business. You have first responder businesses where that push to call, and maps works brilliantly for restaurants, taxis, bail bonds, etc. But we have come across instances where people want to read more about on their websites. Research is great, and I have always found that asking at least 5 of the same industry about what matters the most can help you create the ideal mobile site. I recently approached 7 taxi companies and asked to do a small survey about their business and what would benefit the most from their business. Not only did I get the expected answers that I was looking for (push to call button), but business as well. Conducting surveys and approaching it as a survey only can really generate business. It's a great way to sale without asking. Peace to everyone

Mobileico · 8th Oct 2011, 10:01 PM

I also wanted to add one more thing. At the very bottom of mobile sites is a "Classic" option which should allow the user to see the standard view if they don't like the optimized version. It has to be different or else it wouldn't make sense. I honestly love that classic option. It reminds my clients of how bad their site looked before.

mjbmedia · 9th Oct 2011, 08:58 AM

Point taken Will, I just get fed up of all the 'I made $XXXX this week wanna see how I done it ' threads getting to the top ;-)

Mr Couch, for the other businesses they have to consider what will people on the move most likely be looking for about their business, if theyre mobile and searching for a roofer it is perhaps more likely to be an emergency situation rather than a routine maintenance query so having a 24 hour contact click to call, confirmation they can respond within X hours, perhaps a call out charge advice, testimonials from other such cases theyve repaired quickly and efficiently and of course a massively effective instant call to action (maybe a timer on the site if you call within X minutes youll get XX discount ).

Chiros via mobile again more likely to be someone looking for instant relief or asap in any case.

Generally I find people searching via PC are longer term prospects, those searching via mobile are immediate or time sensitive prospects, ideally add an opt in form to also collect the longer term prospects details

JToneyUK · 9th Oct 2011, 01:04 PM

I think people need to be clear about what the use for a mobile site is, and how it is of most use to the visitors.

Generally it should be for the instant info needed by the end user, such as business opening and closing ours, location, click to call number and maybe and about us page for the research friendly people.

I mean you gotta think about how the end user is going to come to the mobile site in the first place. For me, this is all about the businesses current advertising and SEO of the website. I personally have reservations about offering SEO as an upsell later on, because I don't want that hassle of not giving any results. The businesses I intend to target are those already in the top of the listings and using Adwords, or those using Yelp or Groupon services. Basically, people should be finding their site via those means, the info they are likely to be after is the simple stuff!

Of course my reluctance to offer SEO services later on make the risidual part a bit of a problem.

7th Oct 2011, 04:48 AM	#1
mjbmedia The Prince of Profit War Room Member Join Date: 2008 Location: UK Posts: 1,294 Thanks: 189 Thanked 283 Times in 225 Posts	Content with Mobile Share on: Hi of course the content on the mobile version of the website needs to be different from the PC based , other than the click to call ,Maps integration and different layout, the content also needs to consider that the person is maybe on the move, time constrained, looking for an immediate solution not prepared to surf a number of sites to piece together an answer . If someone is searching on their phone for a restaurant whether its via normal serach, places, maps, location based GPS, whatever, its unlikely theyre doing a college project , theyre looking to eat and soon so landing them on a page that tells them of the history of the building , how long youve been in service, youve just had a refurbishment ... they dont care Calls to action, immediacy of taking action , time sensitive (in minutes not weeks ) offers , why they should come to you (now) and not the place theyve just walked passed . If you were putting together a mobile website (for any indsutry but be specific if you want) , how would the content on it differ from the PC version that you may ( or may not) be lifting bits from
	Mike

7th Oct 2011, 03:31 PM	#2
mjbmedia The Prince of Profit War Room Member Join Date: 2008 Location: UK Posts: 1,294 Thanks: 189 Thanked 283 Times in 225 Posts	Re: Content with Mobile Share on: what, nobody does any content different on a mobile site than the PC site?
	Mike

8th Oct 2011, 06:29 PM	#3
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,472 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Content with Mobile Share on: (FYI - it's not advisable to bump your own thread.) You said it. You should keep the end-user in mind when creating the content for your mobile site. Keep the pages short whilst still giving away all the important bits of information a mobile user might be looking for. Example: If I were a restaurant then the main pieces of information I would concentrate on would be the menu, opening hours, and location. Usually someone on the move is looking for a very specific piece of information - Google's recent data shows the 3 most searched bits of information on mobile devices are indeed opening hours, contact details, and map/location. Make sure these bits of information are very easy to find and digest. A lot of people make the mistake of taking all the content from their main website and re-publishing it on the mobile optimized site. This is not always the best thing to do. The mobile website should be a condensed down version of the main website and only include that information that is relevant to a mobile user. You should also include a link to switch back to the main website so those users looking for more information can still find it if they desire.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

8th Oct 2011, 09:13 PM	#4
512 Designs Advanced Warrior War Room Member Join Date: 2009 Location: USA Posts: 720 Thanks: 65 Thanked 162 Times in 97 Posts	Re: Content with Mobile Share on: Hi Will, That makes sense for a business such as a restaurant. But what type of info would you include (or not include) on a site for say....a chiropractor, or a roofer, or a financial planner? Most of these types of businesses use their main website to market their services so you'll choose them over the competition. What's the best way to handle that on a mobile site? Would that be a case of "re-publishing" the info from their main site? Thanks. Mike
	Let Me Show You How You Can Turn Your Existing PLR CONTENT Into CASH MONEY In Dozens Of Different Ways! CLICK HERE TO FIND OUT

8th Oct 2011, 09:56 PM	#5
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: Content with Mobile Share on: I think it depends on the business. Mike is right, but so is Mr.Couch Potato. I believe that's the exciting part about the mobile business. You have first responder businesses where that push to call, and maps works brilliantly for restaurants, taxis, bail bonds, etc. But we have come across instances where people want to read more about on their websites. Research is great, and I have always found that asking at least 5 of the same industry about what matters the most can help you create the ideal mobile site. I recently approached 7 taxi companies and asked to do a small survey about their business and what would benefit the most from their business. Not only did I get the expected answers that I was looking for (push to call button), but business as well. Conducting surveys and approaching it as a survey only can really generate business. It's a great way to sale without asking. Peace to everyone
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

8th Oct 2011, 10:01 PM	#6
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: Content with Mobile Share on: I also wanted to add one more thing. At the very bottom of mobile sites is a "Classic" option which should allow the user to see the standard view if they don't like the optimized version. It has to be different or else it wouldn't make sense. I honestly love that classic option. It reminds my clients of how bad their site looked before.
	"My aim in design and UX is elegance, intelligence, functionality, and fun." - Wallace Morrison. Desktop - Mobileico.com / Mobile - m.mobileico.com Featured in Google's video about mobilizing, Mobile 1:35 http://www.youtube.com/watch?feature...&v=Rzs5Iud20bk

9th Oct 2011, 08:58 AM	#7
mjbmedia The Prince of Profit War Room Member Join Date: 2008 Location: UK Posts: 1,294 Thanks: 189 Thanked 283 Times in 225 Posts	Re: Content with Mobile Share on: Point taken Will, I just get fed up of all the 'I made $XXXX this week wanna see how I done it ' threads getting to the top ;-) Mr Couch, for the other businesses they have to consider what will people on the move most likely be looking for about their business, if theyre mobile and searching for a roofer it is perhaps more likely to be an emergency situation rather than a routine maintenance query so having a 24 hour contact click to call, confirmation they can respond within X hours, perhaps a call out charge advice, testimonials from other such cases theyve repaired quickly and efficiently and of course a massively effective instant call to action (maybe a timer on the site if you call within X minutes youll get XX discount ). Chiros via mobile again more likely to be someone looking for instant relief or asap in any case. Generally I find people searching via PC are longer term prospects, those searching via mobile are immediate or time sensitive prospects, ideally add an opt in form to also collect the longer term prospects details
	Mike

9th Oct 2011, 01:04 PM	#8
JToneyUK HyperActive Warrior Join Date: 2011 Location: North West, England Posts: 267 Thanks: 97 Thanked 41 Times in 34 Posts	Re: Content with Mobile Share on: I think people need to be clear about what the use for a mobile site is, and how it is of most use to the visitors. Generally it should be for the instant info needed by the end user, such as business opening and closing ours, location, click to call number and maybe and about us page for the research friendly people. I mean you gotta think about how the end user is going to come to the mobile site in the first place. For me, this is all about the businesses current advertising and SEO of the website. I personally have reservations about offering SEO as an upsell later on, because I don't want that hassle of not giving any results. The businesses I intend to target are those already in the top of the listings and using Adwords, or those using Yelp or Groupon services. Basically, people should be finding their site via those means, the info they are likely to be after is the simple stuff! Of course my reluctance to offer SEO services later on make the risidual part a bit of a problem.