Time to target tablets...
 

Looks like the majority of mobile activity is coming from tablets (I'm a droid guy myself) but this is good info for mobile marketers:

In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users | Fast Company

Mac the Knife

Re: Time to target tablets...
 

I have seen more reports and activity coming from smartphones. Until I can discreetly or successfully place a tablet in my pocket would I feel people need tablets more. When I am on the fly which most everyone is, the idea of just whipping out my smartphone outweighs the tablet by a huge margin. Above all people, Steve Jobs himself had said that the iPad will never be as important as a the iPhone, speaking in phone/tablet comparison. Stay well in everything you do:)

Re: Time to target tablets...
 

This does NOT mean the majority of mobile activity is on tablets. This just means the majority of ad impressions and clicks are on tablets. That makes sense because tablet users are usually a different kind of breed to the mobile user. A mobile user is generally not just browsing - they are looking for a specific piece of information so they are a lot less likely to be clicking on ads. A tablet user is more likely to be browsing and willing to be sidetracked by advertisements.

Re: Time to target tablets...
 

Thanks Will. I understand better:)

Re: Time to target tablets...
 

Well said WillR,it will help me as I am doing mobile but not getting much conversions.

Re: Time to target tablets...
 

Will is right, tablet browsers, in essence are just like PC users. Their screen is large enough for normal websites, and so the users are more likely to be "typical internet users". As opposed to those people on mobiles surfing the web on their 3G connection, who want, quick and easy access to what they are searching for.

The only difference between a PC web surfer and a Tablet web surfer is the need for a roll over link differentiation.