Time to target tablets...

Mac the Knife · 11th Oct 2011, 07:50 AM

Looks like the majority of mobile activity is coming from tablets (I'm a droid guy myself) but this is good info for mobile marketers:

In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users | Fast Company

Mac the Knife

Mobileico · 11th Oct 2011, 11:49 AM

I have seen more reports and activity coming from smartphones. Until I can discreetly or successfully place a tablet in my pocket would I feel people need tablets more. When I am on the fly which most everyone is, the idea of just whipping out my smartphone outweighs the tablet by a huge margin. Above all people, Steve Jobs himself had said that the iPad will never be as important as a the iPhone, speaking in phone/tablet comparison. Stay well in everything you do

WillR · 11th Oct 2011, 06:44 PM

Originally Posted by Mac the Knife

Looks like the majority of mobile activity is coming from tablets (I'm a droid guy myself) but this is good info for mobile marketers:

In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users | Fast Company

Mac the Knife

This does NOT mean the majority of mobile activity is on tablets. This just means the majority of ad impressions and clicks are on tablets. That makes sense because tablet users are usually a different kind of breed to the mobile user. A mobile user is generally not just browsing - they are looking for a specific piece of information so they are a lot less likely to be clicking on ads. A tablet user is more likely to be browsing and willing to be sidetracked by advertisements.

Mobileico · 11th Oct 2011, 11:41 PM

Originally Posted by WillR

This does NOT mean the majority of mobile activity is on tablets. This just means the majority of ad impressions and clicks are on tablets. That makes sense because tablet users are usually a different kind of breed to the mobile user. A mobile user is generally not just browsing - they are looking for a specific piece of information so they are a lot less likely to be clicking on ads. A tablet user is more likely to be browsing and willing to be sidetracked by advertisements.

Thanks Will. I understand better

Silentkiller1 · 12th Oct 2011, 06:07 AM

Well said WillR,it will help me as I am doing mobile but not getting much conversions.

JToneyUK · 12th Oct 2011, 02:51 PM

Will is right, tablet browsers, in essence are just like PC users. Their screen is large enough for normal websites, and so the users are more likely to be "typical internet users". As opposed to those people on mobiles surfing the web on their 3G connection, who want, quick and easy access to what they are searching for.

The only difference between a PC web surfer and a Tablet web surfer is the need for a roll over link differentiation.

11th Oct 2011, 07:50 AM	#1
Mac the Knife Online/offline marketing War Room Member Join Date: 2009 Location: nowhere Posts: 654 Thanks: 119 Thanked 121 Times in 80 Posts	Time to target tablets... Share on: Looks like the majority of mobile activity is coming from tablets (I'm a droid guy myself) but this is good info for mobile marketers: In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users \| Fast Company Mac the Knife
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11th Oct 2011, 11:49 AM	#2
Mobileico Mobile design and creator Join Date: 2011 Location: Greeneville, Tennessee. Posts: 135 Thanks: 9 Thanked 48 Times in 21 Posts	Re: Time to target tablets... Share on: I have seen more reports and activity coming from smartphones. Until I can discreetly or successfully place a tablet in my pocket would I feel people need tablets more. When I am on the fly which most everyone is, the idea of just whipping out my smartphone outweighs the tablet by a huge margin. Above all people, Steve Jobs himself had said that the iPad will never be as important as a the iPhone, speaking in phone/tablet comparison. Stay well in everything you do
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12th Oct 2011, 06:07 AM	#5
Silentkiller1 Unfocussed!!! Join Date: 2011 Location: Planet Earth Posts: 832 Thanks: 22 Thanked 126 Times in 109 Posts	Re: Time to target tablets... Share on: Well said WillR,it will help me as I am doing mobile but not getting much conversions.
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12th Oct 2011, 02:51 PM	#6
JToneyUK HyperActive Warrior Join Date: 2011 Location: North West, England Posts: 267 Thanks: 97 Thanked 41 Times in 34 Posts	Re: Time to target tablets... Share on: Will is right, tablet browsers, in essence are just like PC users. Their screen is large enough for normal websites, and so the users are more likely to be "typical internet users". As opposed to those people on mobiles surfing the web on their 3G connection, who want, quick and easy access to what they are searching for. The only difference between a PC web surfer and a Tablet web surfer is the need for a roll over link differentiation.