I'm still on the "wonderful world of mobile" learning curve and have a question about "mobile optimized" sites.
I recently had a conversation with someone at Google in which we discussed how Google is encouraging Adwords advertisers to make sure their landing pages are mobile optimized.
As most of you probably know, having a mobile optimized landing page is expected to help an advertiser with its Google mobile ad quality score.
Our conversation then shifted to organic and this insider implied that similar standards might eventually be applied to Websites which hoped to rank well in organic mobile search.
This is where I got a bit lost.
Is Google mobile search different in any way from Google desktop search?
If not, is it expected to become a different critter?
Just trying to get my brain around the idea that Websites that are optimized for mobile may eventually rank better in search.
Anybody heard anything about this?