Shmigola

Any thoughts about using QR-codes for grocery stores?

ElenaEn

The question is - who is going to pay for it? Grocery store operate on a very tight margin and probably won't pay. So if you could approach the manufactures/producers directly, that may be a better bet.
But I love the idea - having access to recipes or cooking videos gives the consumers a better idea on what can be done with that product, and makes them more likely to purchase.

agonce

this is a big idea guys:

rackemup

Wow. That's pretty cool. Koreans are way ahead of us when it comes to mobile. Love to be able to shop like that for some items. Thanks for posting that video.

ADukes81

It's here in the States, too. I just read an article yesterday stating that K-Mart and Sears are rolling this out for the holidays. They have "virtual walls" for the holiday season at Denver, Dallas and two other airports, They will also be appearing at bus stops, too.

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agonce

yeah, and actually I was thinking of how to profit from an idea like this one here in the US. What if we put up a flyer to all metrolink stations with QR codes like this(ie. presenting a few items, like maybe concert tickets,or those free eMusic trials(ie CPA offers) ). I think this can be done but it would good to get permission from the metrolink, ie pay to advertise there. I would really love to test this out but not sure how much I would need to pay for advertising there.

what do you think guys, any other idea ?

agonce

nvm 1

Stephanie Henry

Lets just hope that if anyone here decides to do advertising in a subway is smart enough to NOT be linking or doing anything that relies on the cell service. Because, ya know you are underground and surrounded by cement. Good luck getting conversions haha

Techono

Yes, However, Korea have a very reliable and fast cell service, as with the FAST internet service.
Unfortunately, some other countries, Australia included, have bad reception in Railway stations and underground venues, so this idea, although very good and inspiring, would not be viable.
Unless the Money grabbing Telco's wake up and place mobile nodes receptors/towers in bad reception areas.

Techono

Having said the above, i would love to get in on this on the "ground floor".
But as soon as you mention the idea to any supermarket chain, they would just diss you and do it themselves.

webass

To highjack the original topic back:

If You have a local hero in the grocery market or maybe a chain of stores, then You could provide them with QR-Code leading to valuable information about the food, like health information or nutrition tips.

I don't think that a link to buy it, would really work as with other stuff, like white goods or so.

But the grocery could also implement a delivery service for this.
Or again simply stand out from the crowd, because mobikle is considered as tool for business.
Either way, I guess the info stuff could work and could be sold to them.

Cheers.

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madzstar

how much would you pay for QR Codes? how much would you charge?

sandalwood

I was prospecting a local grocery chain (18 stores) and arranged a meeting with their mktng chief, computer/IT chief, HR and two other big wigs. Guess what? They all have the in-house ability to do their own QR codes so all of the posts about not getting paid are pretty accurate. In other words, they know how to get all of the info on QR codes they want for free. They also have an in-house print shop.

Something to ponder...

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limecellular

Not surprising considering how integral scanning and printing are to a grocery store. It would be nice, however, to look into the possibility of creating and integrating a mobile coupon system with loyal customers. For instance, Catalina machines store info on different customers and is able to offer them coupons based on what they buy. If a customer uses certain coupons or buys certain things, so long as their purchases are associated with a particular mobile number, the company can log these purchases based on when they usually go to the grocery store and send out coupons beforehand. This encourages loyalty and this brand ability to know what you want and give you a good deal on it when you need it directly to your mobile device would be wonderful. Wouldn't it?

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iInvent

This could be done on the shelters for bus stops...hmmm...

Thanks for reading!

Chantal
"Before you try to satisfy the client, understand and satisfy the person."