Real Estate Magazine ads - QR codes > Mobile Sites > SMS

8 replies
So I was having breakfast at a local diner yesterday and grabbed a local real estate magazine and brought it to the table with me. I checked out the real estate ads where a local Realtor takea 1 page ad lists about a dozen properties, you know pretty standard ad.

But a couple of them had a QR code up on the top header with their business information! Pretty cool these guys see the value in mobile marketing, its catching on!

The only thing is all the QR code does is take you to the realtor's normal html website? Even on my big EVO 4G its tough to navigate those sites!

So if I wqas going to contact these Real Estate agents about building a mobile friendly site to attach to the QR code what kind of development are we offering?

Meaning I have know idea how to incorporate their listings database into a mobile site??? DO I offer them just the standard tap to call, quick contact form, company info boiler plate site? Where is the ROI in that for them?

Or maybe the qr code goes to a mobile lading page where they ask the visitor to enter their mobile # for new local listings sent right to their phone?

I am just looking for a strategy with the real estate market and their QR codes on print advertising?

I have seen a lot of talk about sms and QR codes on road signs but nothing about the print ads, any thoughts mobile gurus?
#> #ads #codes #estate #magazine #mobile #real #sites #sms
  • Profile picture of the author MarlboroMonkey
    You could go the full out route and do up a mobile site with listings to match their main site. That's a fairly large undertaking but you could charge accordingly. That's the route I'd go personally and maybe even have them send you a small snippet and a couple images for each listing so you don't have to copy/paste everything.

    For the SMS marketing, from a personal stand point I wouldn't sign up to something like that because of the nature of house hunting. If I'm looking for a new house, I'll go out and find one. Not really be sitting around and get a text message saying "hey! whatcha think about buying this house?" Cars/Trucks is the biggest bill that might work with that strategy in my opinion.
    Signature
    SentientAds.com - The Evolution of Display Ads
    {{ DiscussionBoard.errors[5096016].message }}
  • Profile picture of the author syncjam
    I would have them put unique QR Codes for each listing on page 1 and place them small in the corner of each home ad. Then make a mobile site with 12 pages that has the info on each house with maybe a few photos. The text content should be fairly easy if you copy/paste off the MLS.

    Then connect each QR Code to its respective house page on the mobile. (with tap-to-call on each page, of course!!). Stay away from the forms. I don't think people would fill them out.

    Good luck!
    {{ DiscussionBoard.errors[5096175].message }}
    • Profile picture of the author JBroyer44
      Originally Posted by syncjam View Post

      I would have them put unique QR Codes for each listing on page 1 and place them small in the corner of each home ad. Then make a mobile site with 12 pages that has the info on each house with maybe a few photos. The text content should be fairly easy if you copy/paste off the MLS.

      Then connect each QR Code to its respective house page on the mobile. (with tap-to-call on each page, of course!!). Stay away from the forms. I don't think people would fill them out.

      Good luck!
      hmm I like that idea, would be able to get recurring income every time the update the add! The smaller qr codes might be tough the scan though?

      THe main QR code at the top goes to the main mobile site then has a link...featured listings..then that could have links to every houses 'page'. Also put a call to action "scan this code for more details on these listings "
      Signature

      "The force is strong with this one"
      Facebook Ad Services: http://sellabletraffic.com

      {{ DiscussionBoard.errors[5096241].message }}
  • Profile picture of the author Nick Surran
    Doesn't sound like they're capturing any information from people who scan the code. How about a mobile squeeze page type thing that captures email and/or mobile numbers. Then you can charge to setup an autoresponder and/or SMS service, and charge a monthly fee to send out their newsletter and text messages.
    Signature

    I think Lime Cellular is the best white label SMS marketing platform.

    {{ DiscussionBoard.errors[5097002].message }}
  • Profile picture of the author Mark_Austin
    [DELETED]
    {{ DiscussionBoard.errors[5100276].message }}
    • Profile picture of the author JBroyer44
      [DELETED]
      {{ DiscussionBoard.errors[5101257].message }}
  • Profile picture of the author webass
    Originally Posted by JBroyer44 View Post

    So if I wqas going to contact these Real Estate agents about building a mobile friendly site to attach to the QR code what kind of development are we offering?

    Meaning I have know idea how to incorporate their listings database into a mobile site??? DO I offer them just the standard tap to call, quick contact form, company info boiler plate site? Where is the ROI in that for them?
    I could recommend an indian specialist company in developing mobile pages, I work a longer time with.
    They deliver results, have over 150 employees and are reputable (!), having some big clients, everybody knows.

    I You are interested drop me a line.
    {{ DiscussionBoard.errors[5100491].message }}
  • Profile picture of the author syncjam
    I found this link by accident. I think it's South Africa. Looks like they are doing a similar SMS thing here. But I notice the video was taken down. I wonder if it didn't work well for them:

    http://www.remaxmobileads.com/index.php
    {{ DiscussionBoard.errors[5141263].message }}
  • Profile picture of the author chrisnotes
    I don't think the ROI for the realtor has to come from capturing any info. I think it would automatically come from the amount of targeted buyers on the market who are taking the action to scan the code and get more info on the listing. So the ROI comes from a sale that the realtor got because of your mobile site and qr code efforts.
    {{ DiscussionBoard.errors[5161416].message }}

Trending Topics