Objections/questions from business owners

Nail could not have answered your question anymore clearly in his post above.

Nail did give you some good answers however I will comment on his response in regards to:

"Never heard any complaints from my customers about how my site looks on a mobile device.
Probably because they didn't visit your site on a mobile device yet and they don't know how better it could be with a properly designed mobile version. (You can create a demo for him and tell him to ask his customers to compare both sites, his full site and your demo mobile site for his place.)"

I would be careful using this one due to the fact that you are there telling the Business Owner that they need a mobile website but then tell him his customers didn't view his/her site on a Smartphone. That could kind of defeat the need for any kind of urgency.

I know I have visited any number of "Bad Websites" but do not make a point of informing the business owner of my observation.

Often just showing them the difference with a Mock Up can defeat that objection.

I will often compare them having a Mobile Version of their website to things like signage.

Is there a Reason why their Signage is so Large? Of course...it has to do with how it is viewed.

If it was too small it would be inneffective and the same applies to a website being viewed on a smartphone. If the Customer cannot properly view it and navigate it they will just leave...

Have you read through the threads here? There's plenty of tips beyond the "go get em, tiger" and "losing customers... blah, blah".

Here's one I did for a real estate property...

I saw a qr code on a for sale sign, scanned it and it went to a regular site showing the details. So, I created a site using the pics, details from the flyer... went into the office and praised them for using a qr code on their sign, then showed them their site on my phone and said I couldn't really see the details. (This is before they even knew the reason I was there). The agent took my phone and said "all you have to do is spread the screen with your fingers", and showed me how the site expanded/enlarged so I could better view the content. When I responded that I needed to scroll back and forth to see everything, the agent's response was pretty much, "well, at least you can read it". Then I went to the page I designed and said "what if your potential buyers saw your content like this"......I then showed my phone and watched her face as she looked at the mobile optimized version of the site. You need to watch the reaction (light bulb moment) when they view the difference...


I did the same sort of thing with a restaurant. I went in, and when asked what I'd like, I looked at my phone, scrolled down to the item on the menu (that I had prepared ahead of time) and showed the phone to the cashier and pointed to what I wanted. She called the owner over to see the mobile site........ another positive reaction.

I've emailed before/after pics of sites on phones to show the difference. This has resulted in a lot less response, which reinforces my opinion that nothing is better than a face to face. (or I need to improve my email technique!)

I am currently in the process of putting together a mobile restaurant directory for a town. I have the permission from a hotel and rv park to place the flyers in each room (hotel). I have a few restaurants on board so far. Letting the businesses know that they will be promoted to every guest in every room, every day, is a great selling point.


These are just a few examples..... some, more effective than others, some resulted in sales and some not. But, all have been a great learning experience for me. Just go out and start. You can "read" about what to do all day on these forums, but getting out there, screwing up, tweaking your pitch, learning first hand what the objections are, and then coming up with your response is what really gives you confidence for the next meeting. I hope this is more than just "blah, blah"!!

Go read through more threads if you need to.... then just "go do it"!

If you expect to have everything served up to you on a platter then you will fail from the get go. There is a ton of information in this Mobile Marketing forum and I have seen countless threads where people are talking about common objections and how they overcome them.

I suggest you have a read through a lot of the information that is already available. You are going to learn a lot more that way.

I think what Karen was trying to say was spend some time researching the business industry first that you're targeting.

Once you do this, find a few of their most commonly pressing problems first and then prepare your rebuttals/objections based on that.