Does Mobile Advertising Work?

45 replies
I'm wondering if anyone has had any luck with mobile advertising? Thanks.
#advertising #mobile #work
  • Profile picture of the author hustlinsmoke
    A few studies have found mobile advertising to be better than regular online advertising. The studies are not great cases but think of it this way. You are out in the town looking for something particular and you input your search into your browser. You find something a couple of blocks away, so yes that would work alot better.

    I use mobile advertising but not for internet marketing.
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  • Profile picture of the author sylarrr
    what do you mean by mobile advertising? running ads on mobile apps or on mobile sites? which network do you mean? amob, netflix, airpush?


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    • Profile picture of the author dbmorgan
      I just meant sending ads to other mobile users. I heard that that it's the next big thing, but I just don't see how you can get targeted advertising...I mean, how do you know who is getting your ad? It could be a teenager or an 80 year old retired person.
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      • Profile picture of the author Dennis40
        Originally Posted by dbmorgan View Post

        I just meant sending ads to other mobile users. I heard that that it's the next big thing, but I just don't see how you can get targeted advertising...I mean, how do you know who is getting your ad? It could be a teenager or an 80 year old retired person.
        Mobile marketing has many meanings. There's text marketing and there's also the use of mobile websites that people have to reach mobile customers searcing the Internet on their smartphones.

        You get targeted prospects by using the same techniques of building a list on the Internet, except a mobile one.

        Everybody refers to this as being hot as it's going to fade. I really doubt mobile marketing is going to fade at all, but become commonplace in the way we advertise.

        It's getting to a point that there are more people accessing the Internet on their mobile devices that don't even own a computer. And what are there... 5 billion people on the planet that have a mobile phone and I would assume most of those have texting capabilities.

        Local businesses should start hopping on this and start using sms marketing and also having a separate mobile website of their own. It's really worth it to do it, because it's really a responsive market if done right with sms marketing.

        I even thought this would be complicated and I ended up getting a mobile website made for me for nothing. I came across bestfreemobilesite.com and they did a design for me.

        There are tons of good services and I kind of got going here...lol..but bottomline, it's not worth losing all the potential customers by not thinking mobile and using text and web mobile.
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    • Profile picture of the author jackandcody
      Hello sir

      Will you please tell me how to promote our application in the admob
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  • Profile picture of the author Maraun
    Most mobile advertisers support targeting. They rely on demographic data from app users to do that. So if I make an app I can get demographic statistics from some application analytics system (like Flurry), and then I go to the advertising networks and submit my demographic info there.

    It's not as accurate as Facebook or POF of course, but better than nothing.
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  • Profile picture of the author lucidsuccess
    It seems as its going to get big or not. Who know's. Online marketing is hot right now.
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  • Profile picture of the author celente
    we are in the process of trying this. I was not keen, but my business partner convinced me, when we looked at the figures.

    - more people are obsessed about their iphones, mobile phones.

    - On average here in oz, there is like 2 phones to one person. Insane.

    - People send billions of messages each day worldwide. Probably more like trillions.

    - People will stop a conversation to check their mobile for messages.

    Online marketing is big, but mobile marketing seems to be trending. It is too early to share our results, but we will be back if we have some interesting results.
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  • Profile picture of the author Adam Johnson
    Originally Posted by dbmorgan View Post

    I'm wondering if anyone has had any luck with mobile advertising? Thanks.
    there are many networks out there & mobile advertising is hot right now...few mobile ad networks that i know are admob,adiquity,inmobi,smaato...
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  • Profile picture of the author David Mcalorum
    I heard that lots of the clicks generated are accidental (40%+)

    I'm interested @rayalleninc as to how responsive that list is?
    And what your approximate cost per lead was?

    Just curious.
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    • Profile picture of the author SendDroid
      Hey David,

      My name is Chandler and I work at SendDroid.

      Working at a Mobile Ad Network, we come across studies and cases everyday.

      There is no way to tell really what percentage of clicks are accidental. I'm not sure which phone you use personally (and yes that matters a lot) but I use an iPhone and my accidental clicks could never be 40%. At best I'd put them around 5-7%.

      But there are so many factors that surround this situation. The Ad unit, the phone, the ad itself and so on.

      However, I too would love to see some study that actually has a good case on the accidental clicks being 40%. Personally, I think it would be an exaggeration.
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  • Profile picture of the author matican
    i think mobile advertising is not good, i not click until now 1 ads at phone!
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  • Profile picture of the author DennisthaMennis
    anyone have any thoughts on Airpush?
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  • Profile picture of the author MotiveTeresa
    Airpush has a lot of traffic! Only Android though.

    If anyone is looking for CPI mobile game apps to run, PM me with your email.
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  • Profile picture of the author Jaxo9
    Your research are certainly not good cases but consider the idea using this method. That you are out within the town looking for anything particular and you suggestions your current look for in to your current visitor. Plenty of advertising usually are target in line with the type of programs you may get as well as internet sites anyone stop by. Publishers target anyone being a demographic determined by what exactly websites anyone stop by. However it may help lead to People send out billions of messages each day throughout the world.
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    • Profile picture of the author midasman09
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      I'm sorry folks....I GOTTA jump in here and offer MY comments, based on MY experience with "Mobile".

      Put YOURSELF into the "bodies" of your client's customers!

      For example: My potential clients are RESTAURANTS....that are looking for MORE DINERS!

      Well....the BEST Class of Diners for Restaurants (IMHO) are...."PEOPLE WITH MONEY and...LOOKING FOR FOOD!"

      Now....WHO are these "potential diners"....
      1) WITH Money
      and
      2) HUNGRY

      Answer: TRAVELERS coming into town....getting ready to stay at a local Hotel. They PROBABLY have some kind of "Mobile Device" in their car. They are NOT carrying "picnic baskets" with food! They are HUNGRY and...interested in....FINDING A PLACE TO EAT!

      So....when I am talking to a Restaurant Owner....I do what I've done for my entire Sales Career; "I PAINT A WORD PICTURE of their "potential Diners"....sitting in their vehicles.....coming up the Interstate....opening their Mobile Device....typing in; "Restaurants in _____"

      So....some restaurants come up on the screen. MOST do NOT FIT on the tiny Mobile Screen.

      So....when I explain (or even SHOW) the Restaurant Owner I'm talking to; what HIS restaurant looks like on a Mobile Device (which is usually crapola)....HE DROPS EVERYTHING HE'S THINKING ABOUT AND FOCUSES ON WHAT I AM TELLING (and Showing) him!

      I NOW have his COMPLETE ATTENTION!

      So.....when I further explain how HIS Restaurant can appear on these Small Screens of his potential Diners...HUNGRY WITH MONEY....he is READY TO BUY!

      And....the 2nd thing I do is....SHOW the restaurant owners HOW I can get these "HUNGRY TRAVELERS WITH MONEY" to SEE....THEIR RESTAURANTS on these Small Screens!

      So...."Does Mobile Advertising WORK?"

      You betcha....PROVIDED you can SHOW your prospects how YOUR program can ....WORK FOR THEM!

      Don Alm
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      • Profile picture of the author bizadpros
        Originally Posted by midasman09 View Post

        I'm sorry folks....I GOTTA jump in here and offer MY comments, based on MY experience with "Mobile".

        Put YOURSELF into the "bodies" of your client's customers!

        For example: My potential clients are RESTAURANTS....that are looking for MORE DINERS!

        Well....the BEST Class of Diners for Restaurants (IMHO) are...."PEOPLE WITH MONEY and...LOOKING FOR FOOD!"

        Now....WHO are these "potential diners"....
        1) WITH Money
        and
        2) HUNGRY

        Answer: TRAVELERS coming into town....getting ready to stay at a local Hotel. They PROBABLY have some kind of "Mobile Device" in their car. They are NOT carrying "picnic baskets" with food! They are HUNGRY and...interested in....FINDING A PLACE TO EAT!

        So....when I am talking to a Restaurant Owner....I do what I've done for my entire Sales Career; "I PAINT A WORD PICTURE of their "potential Diners"....sitting in their vehicles.....coming up the Interstate....opening their Mobile Device....typing in; "Restaurants in _____"

        So....some restaurants come up on the screen. MOST do NOT FIT on the tiny Mobile Screen.

        So....when I explain (or even SHOW) the Restaurant Owner I'm talking to; what HIS restaurant looks like on a Mobile Device (which is usually crapola)....HE DROPS EVERYTHING HE'S THINKING ABOUT AND FOCUSES ON WHAT I AM TELLING (and Showing) him!

        I NOW have his COMPLETE ATTENTION!

        So.....when I further explain how HIS Restaurant can appear on these Small Screens of his potential Diners...HUNGRY WITH MONEY....he is READY TO BUY!

        And....the 2nd thing I do is....SHOW the restaurant owners HOW I can get these "HUNGRY TRAVELERS WITH MONEY" to SEE....THEIR RESTAURANTS on these Small Screens!

        So...."Does Mobile Advertising WORK?"

        You betcha....PROVIDED you can SHOW your prospects how YOUR program can ....WORK FOR THEM!

        Don Alm
        Great point midasman09!!!!

        Too many internet marketers continue to try to sell and convince business owners that they need to BUY something from you.

        Be more of a consultant and show TELL them that there is an issue and back it up by SHOWING them their is an issue.
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      • Profile picture of the author Mo Goulet
        Originally Posted by midasman09 View Post


        For example: My potential clients are RESTAURANTS....that are looking for MORE DINERS!

        Well....the BEST Class of Diners for Restaurants (IMHO) are...."PEOPLE WITH MONEY and...LOOKING FOR FOOD!"


        So...."Does Mobile Advertising WORK?"

        You betcha....PROVIDED you can SHOW your prospects how YOUR program can ....WORK FOR THEM!

        Don Alm

        Ditto....PLUS

        The biggest thing restaurant owners will pay top dollar for is a way to get repeat customers. Mobile marketing VIA Text is instant and out performs all other forms of advertising 100 to 1.

        Pick 5 friends and send them an email and a text message. Which do you think is more efficient?

        Show your prospects how to tap into instant on demand advertising.
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      • Profile picture of the author zonegroup
        I see your selling point, but what exactly are you selling the restaurantuer? Because I just closed my restaurant and I was using short code for my customers, I had a mobile site, I sent sms out daily (which I now know was to often). The reason I ask is because I want to go to the local restaurants in that area and offer the same service. But I want to get a little more clarity about the package to offer.
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  • Profile picture of the author Davidtaylor
    @midasman09: You've a nice point, but I think he's talking about mobile SMS marketing.
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  • Profile picture of the author fundecals
    Yes, your are right mobile advertising is very good way to advertise anything.Its make a good traffic.
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  • Profile picture of the author Ruck
    WE have clients generating over 6-figures a week just from mobile offers alone on Revived Media. With the intro to iMobitrax, we've simplified mobile advertising.
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  • Profile picture of the author markiz
    Mobile marketing does work but not every time.
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  • Profile picture of the author edwire
    I'm wondering if anyone has had any luck with mobile advertising? so far I got no results.
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  • Profile picture of the author alfid
    I think mobile advertising works as long as you know your target audience. I know a favorite of mobile marketing is to use SMS messages.
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    • Profile picture of the author SendDroid
      I think you guys should read up on the studies done by various agencies and companies on Mobile Advertising and its results.

      I did a bit of research on it some time back and was actually quite pleased with the results and stats.

      But it mostly focused on ads (banner ads, interstials etc) and search and not SMS marketing. To be honest, I do not enjoy getting SMS on my phone and I don't think I get them either. On the occasion that I may get one, I don't bother reading it.
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  • Profile picture of the author watsonovedades
    where can i learn to build a SMS marketing funnel for my local clients?
    example: a restaurant, scan QR code and submit your phone number to get a coupon
    where do i storgae the phone number, and most importantm how can i do follow ups?

    thanks
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    • Profile picture of the author WillR
      Originally Posted by watsonovedades View Post

      where can i learn to build a SMS marketing funnel for my local clients?
      example: a restaurant, scan QR code and submit your phone number to get a coupon
      where do i storgae the phone number, and most importantm how can i do follow ups?

      thanks
      You would use a third party provider. Much the same way when you use an autoresponder such as Aweber. They store all the data and you setup and send the messages through that service.
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      • Profile picture of the author watsonovedades
        Originally Posted by WillR View Post

        You would use a third party provider. Much the same way when you use an autoresponder such as Aweber. They store all the data and you setup and send the messages through that service.
        any software or website i can go to?
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  • Profile picture of the author scsheldon33
    any suggestion of a third party provider?

    thanks
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  • Profile picture of the author mydream111
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    mobile ads are not effective but smartly targeted and well-designed campaigns can work to increase the brand visibility and purchase intent.
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  • Profile picture of the author codecreative
    does mobile advertising work with adsense? can you place adsense ads within apps?
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  • Profile picture of the author ankitaray
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    • Profile picture of the author whiterock
      It depends on what you are marketing with this type of marketing but still for me Yes, your are right mobile advertising is very good way to advertise anything
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  • Profile picture of the author markspeeding
    Mobile advertising is the future of online advertising. With ipads and iphones slowly taking over desktops and laptops, if you get into mobile advertising now, you'll be ahead of the population. I would say that because it's still in it's infancy, that there is a lot of opportunity to make good money, much like it was in the early days of pop up banners.
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  • Profile picture of the author tylerjaysen
    I think that mobile marketing is still really new. I know some guys who are crushing it with mobile, but they are spending some serious cash and using killer tracking software to pick winners.

    The average Joe who spends $200 on peerfly or some of the others....(not meaning to bash any of those cpa networks..they are good and this is just an example)....but usually these guys end up spending the money...having no conversions....and saying it doesn't work....and they quit.

    So money can be made for sure....easily though?... MMMMM....jury is still out on that one.
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  • Profile picture of the author Scott E
    ABSOLUTLEY IT WORKS..probably better than most regular advertising and old school advertising as every single person in this world has a mobile phone and/or tablet..there are more mobile phones and devices than there are regular PCs...there is no doubt that it will only become more prominent in the months and years to come.
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  • Profile picture of the author kyle8820
    I think Mobile Advertising is more effective than Regular Advertising . People usually read all their Text messages, but many skip emails that don't look familiar
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  • Profile picture of the author jasontim86
    Mobile Advertising will be the future. Even Facebook now allows advertisers to target Mobile users. It is definitely effective.
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    • Profile picture of the author John7th
      In terms of creative for mobile display ads, any recommendations to increase click-throughs?
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  • Profile picture of the author jompert
    I do Mobile advertising... This is my method. I add mobile number to my opt-in. I advertise my product online and create a list. I then send sms to that list via SMS Autoresponder. The response is better than email only...
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  • Profile picture of the author sbrettoncm
    I personally believe that mobile marketing is more effective than regular type of marketing methods. if you advertise on the internet on a site or on television or newspapers, chances are that people may overlook the ad. On the other hand, if you opt for mobile marketing, people will check out the ad which they get on their handsets. To top it off, people always carry their handsets with them and not their television sets or computers.
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  • Profile picture of the author shoopt
    Originally Posted by dbmorgan View Post

    I'm wondering if anyone has had any luck with mobile advertising? Thanks.
    Hey Morgan
    Mobile marketing is the next big thing at the present time, if you wish to get business from smart phone users you must perform promotion of your services and products over mobile devices.
    You can promote your apps, product and services on mobile applications and mobile websites through admob, netfix, adiquity or inmobi services.

    As I know mobile advertising use to fetch a good amount of traffic to advertisers, a lot of clicks are accidental and user gets back to their previous screens but since these networks are not too much cost consuming, truly speaking they are cheap.
    And yes I have been advertising my product and services over mobile devices and get sufficient traffic from it.
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    I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.

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  • Profile picture of the author DeanKlasy
    Yea, it does work but you have to think out the box. You are looking to get more leads by sending people to squeeze pages or send them to a CPA site. People are not so fond of giving their credit card details over the phone. You are right the traffic is not targeted but with so much traffic that is ok. If you go for a CPA product like a give away for an iPhone that requires an email address to enter the draw you don't need targeted traffic.
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    • Profile picture of the author izmirazi
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  • Profile picture of the author Al Andrews
    I’ve been doing mobile marketing specifically SMS marketing for over a year and have found it works very well. But just like every other business… you will only get out what you put in.

    If you are not willing to put in the work you will have very little success. As always you have to prospect, talk to people and follow up in order to get clients.
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  • Profile picture of the author bsummers
    Yes, mobile advertising works, but just like any other advertising strategies, it also has its downfalls such as privacy issues and incompatibility of mobile ads on other devices, which compromises the favorable results you want.
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