How many emails should I send to get a client?

by mott
64 replies
Hi again

OK I have a question today about how much work is involved to get a mobile-optimized website sale to a client.

So let's say I want to contact dentists by email. I want to contact dentists who don't have a mobile-ready site yet, and I want to sell them a site I can create for them. So I send them each an email saying how great I am, etc.

So my question is, how many dentists can I expect to email, before I can make a sale? 20? 50? 1000? I know this a very broad question and depends on certain factors, but I want to know what I am in for doing this.

And of course this can be about any business, like restaurants, lawyers, etc. I'm just wondering how many emails it may take.

So I'd appreciate any feedback from those who have been successful selling mobile sites, or selling anything internet-market related, or really from anyone with an opinion on this.

And I get that one shouldn't just rely on emails to get business, there are other ways. But for now I am wondering specifically about emailings.

Thank you.
#client #emails #send
  • Profile picture of the author James Foster
    1) I wouldn't send an email saying how great you are... I'd send one telling them about what you can do for them.

    2) If you want to know how many emails to send, decide how much money you want to make.

    If you want to make NO money , send 1 email to 1 dentist.

    If you want to make a LITTLE money send 1 email to a few dozen dentists.

    If you want to make SOME money send 1 email to a couple hundred dentists.

    ... But if you want to make a LOT of money ... Email as many dentists as you can and mail them many times. It's all about the follow up.
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  • Profile picture of the author Sumdor
    Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.
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    • Profile picture of the author James Foster
      Originally Posted by Sumdor View Post

      Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.
      Right.... because everyone reasons and responds to every email they get.
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      • Profile picture of the author mott
        Perhaps I should have phrased my question differently. Maybe I should ask: if I send out 50 emails, is it reasonable to expect one sale of a mobile-friendly website?

        I get it somewhat depends on what I say. I was kidding a little when I said my email would say how great I was. I get I have to show the customer the benefits of purchasing such a site. Though I do feel I should show I'm not just some moron who doesn't know what he's doing.
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        • Profile picture of the author atrbiz
          Originally Posted by mott View Post

          Perhaps I should have phrased my question differently. Maybe I should ask: if I send out 50 emails, is it reasonable to expect one sale of a mobile-friendly website?

          I get it somewhat depends on what I say. I was kidding a little when I said my email would say how great I was. I get I have to show the customer the benefits of purchasing such a site. Though I do feel I should show I'm not just some moron who doesn't know what he's doing.
          Just like cold calling it's a numbers game, so obviously the more emails you sent out the better response rate you can expect but like I said in my previous post... quality is important, don't spam people. Write quality copy and do research on the company you're emailing.

          I've gotten an SEO client from a batch of 20 emails I sent out. But that doesn't always happen.

          Thanks,
          Ahmad
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  • Profile picture of the author atrbiz
    I've gotten several dentist clients from cold calling, networking, and through email marketing.

    Just put in quality work + stay consistent + good offer and you should have no issues generating leads via email.

    I generate a steady flow of leads via email marketing because I write a very targeted email and put in real effort on each email sent out.

    I have my VA do research on each prospective client, so each email we send out is customized and personal.. Oh and make sure to...TEST, TEST, TEST! Test out different copy!

    Best of luck,
    Ahmad
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  • Profile picture of the author guardado8
    i personally haven't had success with emails or cold calling, maybe i did things wrong or something.
    i am the shyest person alive, but i was in tough spot so i had to suck it up and go out there.
    i walked around for 1 hr trying to talk to business owners, and i sold 2 websites for 297 each with $50 for hosting.

    anyways, i think is easier to go out there step out of your comfort zone and just do it!
    it worked for me.
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  • Profile picture of the author Discipled27
    Mott,
    Hey I know you had tongue in cheek when you asked the question. Something I would consider would be to go after New Castle Dentist.com on Google for top 3 ranking. Let's assume you live in New Castle. After a few weeks you could rank reasonably well for that keyword then I would contact all the Dentist and ask them which one of them wanted the traffic I had coming to this site. I bet someone will want it really quickly. The other thing would be to work out a deep discounted deal with one of the dentist and then after he is pleased then use him as a referral for other business, that works as well.
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  • Profile picture of the author crysper
    I tried this but with Fan pages and works. What I did:

    1. Prepare a portfolio with websites you already made or you can make and print it(make sure it looks nice)
    2. Make a presentation with case studies about how mobile enabled websites will bring more clients to your target
    3. Have some templates ready, let him choose what he likes(or what he wants to change), this will increase your success significantly
    4.Once you have your material ready, make a research and get phone numbers/emails of your nearby prospects
    5. If you are shy, try sending emails, but the success rate is lower, the email needs to be personal(include location, his name, business name, make a compliment, etc) and catchy.

    On the phone you need to try and get an appointment with him as fast as possible, don't sell over the phone...just focus on getting the appointment. Just make him curious and ask for the meeting to show him "the thing".

    6.On the meeting, get your materials and let him know what are you doing and how you can help him - than close the sale.

    That's all
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  • Profile picture of the author lint631
    I mainly use email and sometimes have some great success and sometimes I don't. I have sent out 20 emails and landed 2 clients. But then I might send out 50 and not get a response.

    Keep it short and to the point. I use a mobile emulator (find it in my sig) that they can actually try out with a live site. It's impressive.

    I also keep an excel spreadsheet. I don't want to keep emailing the same client over and over.

    Like others said it's a numbers game. I think I'm going to hit the streets next week just to get away from the computer for a bit!
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  • Profile picture of the author cmorrow
    are you expecting to convert or close solely off email? I would seriously like to see those results

    Here are your Unknowns?
    He or she who opens the emails are they even a decision maker that person could be an admin who takes appts
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  • Profile picture of the author ADukes81
    I send out video emails to dentists and attorneys. I show them what their current site (iphone tester) looks like and also what the mock-up (Duda mobile) site looks like. It's about 1:20 video. I try to send out 10/day as it takes time.

    I recently signed up a big personal injury attorney (from a video email) in town for a mobile site, citations and a press release. We are in the works on putting together a video/lead generation/nurturing program together for him. He totally trusts me and is (somewhat) in the process of letting me take over all his digital marketing.

    So does email work? Yea, it does. I had no luck with just email so I added video to it. I've got a ton of leads from it as well and they are being "nurtured"
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    • Profile picture of the author lint631
      Originally Posted by ADukes81 View Post

      I send out video emails to dentists and attorneys. I show them what their current site (iphone tester) looks like and also what the mock-up (Duda mobile) site looks like. It's about 1:20 video. I try to send out 10/day as it takes time.

      I recently signed up a big personal injury attorney (from a video email) in town for a mobile site, citations and a press release. We are in the works on putting together a video/lead generation/nurturing program together for him. He totally trusts me and is (somewhat) in the process of letting me take over all his digital marketing.

      So does email work? Yea, it does. I had no luck with just email so I added video to it. I've got a ton of leads from it as well and they are being "nurtured"
      Great idea! I really like this. I think video is powerful and it's helps build a relationship. I think I'm going to try this tomorrow, will let you know how it works out.
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    • Profile picture of the author nickhumph
      Originally Posted by ADukes81 View Post

      I send out video emails to dentists and attorneys. I show them what their current site (iphone tester) looks like and also what the mock-up (Duda mobile) site looks like. It's about 1:20 video. I try to send out 10/day as it takes time.

      I recently signed up a big personal injury attorney (from a video email) in town for a mobile site, citations and a press release. We are in the works on putting together a video/lead generation/nurturing program together for him. He totally trusts me and is (somewhat) in the process of letting me take over all his digital marketing.

      So does email work? Yea, it does. I had no luck with just email so I added video to it. I've got a ton of leads from it as well and they are being "nurtured"
      gosh video is so damn powerful!! Text is dead!!
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  • Profile picture of the author HypeText
    Originally Posted by mott View Post

    Hi again

    OK I have a question today about how much work is involved to get a mobile-optimized website sale to a client.

    So let's say I want to contact dentists by email. I want to contact dentists who don't have a mobile-ready site yet, and I want to sell them a site I can create for them. So I send them each an email saying how great I am, etc.

    So my question is, how many dentists can I expect to email, before I can make a sale? 20? 50? 1000? I know this a very broad question and depends on certain factors, but I want to know what I am in for doing this.

    And of course this can be about any business, like restaurants, lawyers, etc. I'm just wondering how many emails it may take.

    So I'd appreciate any feedback from those who have been successful selling mobile sites, or selling anything internet-market related, or really from anyone with an opinion on this.

    And I get that one shouldn't just rely on emails to get business, there are other ways. But for now I am wondering specifically about emailings.

    Thank you.
    Thats like asking "How many licks does it take to get to the center of a Tootsie Roll Pop"! lol

    It's going to depend on so many different factors that no one is going to be able to give you a viable answer.

    I am not trying to be difficult, but without having seen the emails you are sending, the geographic area, what the competition is, among other factors...its going to be very difficult to quote viable numbers.
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    • Profile picture of the author mott
      Originally Posted by HypeText View Post

      Thats like asking "How many licks does it take to get to the center of a Tootsie Roll Pop"! lol
      That's easy...3!

      Anyway yeah I was just looking for an approximate number; I get there are many factors.

      Thanks everyone for the suggestions, you were all very helpful.
      Signature

      Rich

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  • Profile picture of the author Nail Yener
    When I first started building mobile websites to small businesses, I started with sending emails and I was able to close some deals, that's why I want to say a couple things regarding your question.

    Firstly, closing a sale with email is a lot more difficult than other methods. There are many factors that affect your conversion rate and you should just keep testing different titles, different email copies and different niches.

    From my own experience and what I heard from some fellow warriors, 1 sale per 50 emails is very rare. In one of my campaigns, I sent more than 1000 emails and got 3 sales. Other warriors, who are expert emailers, might have different conversion ratios but you shouldn't expect high conversions with email.

    You can get some more emailing ideas on one of my previous posts here.
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  • Profile picture of the author queen bee
    I completely agree with Neil Yener in that the conversion rate totally depends on how hard hitting your email is. If you have managed to convince your reader about the benefits he will accrue from your service, you will be able to get a sale with lesser emails, although 50 emails is usually not enough !
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  • Profile picture of the author microsoftofd
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    • Profile picture of the author vndnbrgj
      Originally Posted by Sumdor View Post

      Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.
      Originally Posted by microsoftofd View Post

      Rather interesting. I think the number of emails do not count much. Even a single mail will do if your product is good or trustworthy.
      Interesting....:confused:
      Two "different" warriors with the exact same post.
      And terrible advice.

      As said before, it is about your copy.
      First, the prospects you are targeting. Are you qualifying them? Then personalizing them? Or just using a scraper and sending a mass mailing to everyone.
      Then, you have to test different subject lines to find the ones that have the best open rate.
      Then, you have to test the copy in the email, to see which performs the best. Which one(s) will get the action required.
      Do they then contact you to learn more about your service, or do they just buy?
      How many steps are in the buying process?

      There are several variables to consider.
      Like said already, one person can convert 1:20 vs. another takes 1:250
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  • Profile picture of the author anpharmd09
    There is no specific number. If you are going to do your prospecting via email, send out as many as you can, as often as you can. Or outsource this process.

    Like someone else mentioned above, do Not make boasting how great you are etc the focus of your email. Instead focus on educating how having a mobile website can benefit the business owner by helping new customers find them etc.

    And why not offer to set up a free demo to entice the business owner to respond?
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  • Profile picture of the author Quentin
    Why Are you spending your time sending out emails which is probably the hardest way to sell mobile websites.

    We have customers ringing us every day to get mobile websites and the only emails I send are the invoices and confirmation of what they want.

    It always amazes me that people who try and sell stuff online don't use their own products.

    Aren't you telling your customers that they will get more customers using your products so why don't you use similar strategies?

    Just saying
    QUE

    PS: Come and listen on my Free Seminar tomorrow 7 pm EST
    Free Seminar on Mobile Marketing
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    • Profile picture of the author demarcate
      I currently am running an email campaign,I have not received no responses.
      I am using Dennis Bayne 'Pushbutton emailer'it works great but too many bounced emails out in cyberspace. The leads were purchased from Oppseekers.com I purchased 120,000 leads,not one signup has come from sending out any of these emailer leads,not even an opt-in or conversion. I will not be doing any email marketing after this batting average of zero opt-in and conversion rate,email marketing sucks cause I made no bucks......
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      • Profile picture of the author tedgichia
        Originally Posted by demarcate View Post

        I currently am running an email campaign,I have not received no responses.
        I am using Dennis Bayne 'Pushbutton emailer'it works great but too many bounced emails out in cyberspace. The leads were purchased from Oppseekers.com I purchased 120,000 leads,not one signup has come from sending out any of these emailer leads,not even an opt-in or conversion. I will not be doing any email marketing after this batting average of zero opt-in and conversion rate,email marketing sucks cause I made no bucks......
        Email marketing still works. I've seen better results using solo ads.
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  • Profile picture of the author sublime311
    I just wanted to put my 2 cents here.

    1) Use "pointfomail.com" to track opens, clicks, how many seconds they read your email etc.
    2) Send out in batches for 20-30 targeting one industry at a time, weekly. Customize everything, name of the owner is very important (you can find this on their website, infousa.com, or call them to find out), name of the company, website, compliment them on something on their website.
    3) Test with video or with no video. If you go video, you have 2 ways, either shoot video for each, or change the beginning or have 1 general video for that industry. Don't sell anything, just CALL-TO-ACTION for 1 hour free consultation to show them the mistakes they are making online etc.
    4) Followup with the same batch as soon as you can. SQUEEZE this small batch like a lemon! Use pointofmail data. If they did not open it, change the subject, reshoot. If they opened but didn't watch the video, shoot them another email. If they did all that and did not call you, CALL THEM!
    5) Follow-up again, maybe this time with direct mail.
    6) ONLY If you feel you have exhausted this small batch, start over with a new list.

    I don't think it's a numbers game - it's about reaching the decision maker (make sure of that!), being persistent that you want the DECISION MAKER to hear your message, and show them you care by customizing your message. It only becomes a numbers game, when you don't do these things, because you are lazy or just can't afford to invest in this venture.

    Also, make sure they need customers at the first place. You will be surprised how many business owners there don't want more customers, they just want to be comfortable and they are. So target people who are doing advertisement already.
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    • Profile picture of the author mojo1
      Originally Posted by sublime311 View Post

      I just wanted to put my 2 cents here.

      1) Use "pointfomail.com" to track opens, clicks, how many seconds they read your email etc.
      2) Send out in batches for 20-30 targeting one industry at a time, weekly. Customize everything, name of the owner is very important (you can find this on their website, infousa.com, or call them to find out), name of the company, website, compliment them on something on their website.
      3) Test with video or with no video. If you go video, you have 2 ways, either shoot video for each, or change the beginning or have 1 general video for that industry. Don't sell anything, just CALL-TO-ACTION for 1 hour free consultation to show them the mistakes they are making online etc.
      4) Followup with the same batch as soon as you can. SQUEEZE this small batch like a lemon! Use pointofmail data. If they did not open it, change the subject, reshoot. If they opened but didn't watch the video, shoot them another email. If they did all that and did not call you, CALL THEM!
      5) Follow-up again, maybe this time with direct mail.
      6) ONLY If you feel you have exhausted this small batch, start over with a new list.

      I don't think it's a numbers game - it's about reaching the decision maker (make sure of that!), being persistent that you want the DECISION MAKER to hear your message, and show them you care by customizing your message. It only becomes a numbers game, when you don't do these things, because you are lazy or just can't afford to invest in this venture.

      Also, make sure they need customers at the first place. You will be surprised how many business owners there don't want more customers, they just want to be comfortable and they are. So target people who are doing advertisement already.
      I sent out a batch of 32 emails to restaurant owners and got 1 reply email requesting to see the mobile demo and 1 callback albeit without a voicemail message (tracked via google voicemail even though no message was left)

      It's great to see someone with this pov about small targeted batches worked meticulously before moving on.

      Business owners get bombarded with emails daily and sometimes may just need to see perhaps that you are a legitimate source first before responding to your first email.
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      • Profile picture of the author lint631
        Originally Posted by mojo1 View Post

        I sent out a batch of 32 emails to restaurant owners and got 1 reply email requesting to see the mobile demo and 1 callback albeit without a voicemail message (tracked via google voicemail even though no message was left)

        It's great to see someone with this pov about small targeted batches worked meticulously before moving on.

        Business owners get bombarded with emails daily and sometimes may just need to see perhaps that you are a legitimate source first before responding to your first email.
        Wow great results! I'm going to video message some prospects today and see how it works. I think being persistent is the key to email marketing.
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  • Profile picture of the author MarimediaLtd
    Hi Mott,

    In sales, like in many other things in life: Success is a numbers game.
    You need to run tests with yourself and see how many "cold emails" you need to send out before getting a response- and how many responses lead to an actual sale.

    From the experience of our marketing managers: Emails are the wrong way to go. Although this is an "online business" and what you are selling is "virtual"- the contact with your clients should not be "virtual".

    Most of the people you are contacting are probably deleting your emails or just forget to contact you back- the best thing you can do to start basing any sort of business contact with them is CALL.

    Call them, speak with them, see what they are looking for and get to know your target audience a bit better. This way- even if you don't "close" all the deals- you at least made some progress in networking and know more people. This will benefit you a lot in any business.

    Good luck!
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  • Profile picture of the author J Bold
    I agree there's no set number and like any sales methods part of it is a numbers game, but there are ways to vastly increase your effectiveness.

    If you target correctly, you will get people opening up your emails, but the problem is, will they respond?

    To get them to respond, it's all about your approach. You can't come off as salesly or even quote a price in your first email. You have to make them want what you have in a really clever way, and it really needs to be a soft approach. Tell them who you are, don't hide anything in that area, but don't give them all the details. You can pique their interest and that should get them calling you as they really want to find out more once you pique their interest. It's an art and it can be difficult, but look for an approach where it really looks you are doing them a favor and giving them something they already want.
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  • Profile picture of the author KingMedia
    7 is the magic number in the email marking realm. Of course make them all sequential and not the same email each time. Start with info then gear up with hard sales toward the end.

    Do a video demo of how it works - so they can "see" it and get it.

    And always call to follow up! Not all clients are created equal. Some need more convincing and education of why this will bring them more $$$.
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  • Profile picture of the author Mary Wilhite
    Originally Posted by mott View Post

    Hi again

    OK I have a question today about how much work is involved to get a mobile-optimized website sale to a client.

    So let's say I want to contact dentists by email. I want to contact dentists who don't have a mobile-ready site yet, and I want to sell them a site I can create for them. So I send them each an email saying how great I am, etc.

    So my question is, how many dentists can I expect to email, before I can make a sale? 20? 50? 1000? I know this a very broad question and depends on certain factors, but I want to know what I am in for doing this.

    And of course this can be about any business, like restaurants, lawyers, etc. I'm just wondering how many emails it may take.

    So I'd appreciate any feedback from those who have been successful selling mobile sites, or selling anything internet-market related, or really from anyone with an opinion on this.

    And I get that one shouldn't just rely on emails to get business, there are other ways. But for now I am wondering specifically about emailings.

    Thank you.
    =================
    Some sends out at least 100 mails per day. But for me, if you know your market and you were able to establish your niche, 50 would be just fine.

    Mary
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    • Profile picture of the author WillR
      Originally Posted by Mary Wilhite View Post

      =================
      Some sends out at least 100 mails per day. But for me, if you know your market and you were able to establish your niche, 50 would be just fine.

      Mary
      There is no magic number. The number of emails you send does not matter... it's the number of responses you get that really matters.

      There is no magic number people and don't let anyone tell you otherwise. Do your research and send as many as you can whilst maintaining quality.
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  • Profile picture of the author Elyse78
    Hi Quentin,

    I recently saw your response in the above thread and I wanted to ask you how clients (wanting mobile sites) were finding you.

    I have sent out numerous e-mails to prospective clients, but I'd love to find people who wanted my services, instead of trying to convince someone of why they should purchase a mobile site.

    If you respond to this message, please keep in mind that I can't PM you (my post amount is too low). However, if you PM your e-mail address, I can respond via e-mail.

    Thanks
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    • Profile picture of the author Quentin
      Originally Posted by Elyse78 View Post

      Hi Quentin,

      I recently saw your response in the above thread and I wanted to ask you how clients (wanting mobile sites) were finding you.

      I have sent out numerous e-mails to prospective clients, but I'd love to find people who wanted my services, instead of trying to convince someone of why they should purchase a mobile site.

      If you respond to this message, please keep in mind that I can't PM you (my post amount is too low). However, if you PM your e-mail address, I can respond via e-mail.

      Thanks
      Its all about using the products your selling your clients. For example I am selling mobile sites to businesses but you cant hit them right between the eyes.

      What do they want?

      Things like QR Codes so I simply created a site around QR Codes in my area.

      I get calls every day from people wanting QR Codes then I ask are you directing them to a mobile site because if not don't waste your time and money as people wont use your site because they will have to zoom and scroll.

      Business directories so I can contact them as a person who used my service of listing their business.

      Niche sites targeting different various industries like wine making manufacturers etc

      Just to name a few ideas.

      If you take all the time you send emails and build sites you should do well plus I get clients all over the world

      Quentin
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      • Profile picture of the author lint631
        Originally Posted by Quentin View Post

        Its all about using the products your selling your clients. For example I am selling mobile sites to businesses but you cant hit them right between the eyes.

        What do they want?

        Things like QR Codes so I simply created a site around QR Codes in my area.

        I get calls every day from people wanting QR Codes then I ask are you directing them to a mobile site because if not don't waste your time and money as people wont use your site because they will have to zoom and scroll.

        Business directories so I can contact them as a person who used my service of listing their business.

        Niche sites targeting different various industries like wine making manufacturers etc

        Just to name a few ideas.

        If you take all the time you send emails and build sites you should do well plus I get clients all over the world

        Quentin
        Quentin you're the man. Love your way of getting clients. Let them come to you!

        I just sent out 10 video emails and tracked it with pointofmail (cool service, signed up for the free trial). I also made a spreadsheet with what I'm doing. I followed up 6 with an message on Twitter or Facebook. I'd like to see how many times I have to reach out to hear something. Just testing this on Dentists for now.

        Will keep you updated of my results. In pointofmail I can see that a few were opened and they clicked on the video. I'll be sending out more next week.
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  • Profile picture of the author lint631
    Just an update with the video emails. I just mocked up 10 sites in an hour. They look pretty darn impressive! I have mockups down to a science. Emails will be sent tomorrow plus I'll mock up another ten maybe more. I'll let you know how it goes.
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  • Profile picture of the author AppsFromHome
    I've heard this question a lot and will reiterate what some other Warriors have said....it's all about the follow up and there is no magic number.

    Personally, I use more than a simple e-mail (even if it is a video) to reach out to businesses....there so many avenues now to reach out, why not take advantage?

    For Example:
    Send them an e-mail
    Send message through their website
    Call them (yes, pick up the phone)
    Contact through LinkedIn
    Contact through Facebook
    Contact through Twitter
    Direct Mail
    If applicable, stop by their place of business

    The trick is finding the right blend of what works for each niche and the responsiveness of your message - it's a fun game to play especially once you figure out what works! =)
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    • Profile picture of the author jayspann
      Originally Posted by SDotSpells View Post

      I've heard this question a lot and will reiterate what some other Warriors have said....it's all about the follow up and there is no magic number.

      Personally, I use more than a simple e-mail (even if it is a video) to reach out to businesses....there so many avenues now to reach out, why not take advantage?

      For Example:
      Send them an e-mail
      Send message through their website
      Call them (yes, pick up the phone)
      Contact through LinkedIn
      Contact through Facebook
      Contact through Twitter
      Direct Mail
      If applicable, stop by their place of business

      The trick is finding the right blend of what works for each niche and the responsiveness of your message - it's a fun game to play especially once you figure out what works! =)
      Great Response, I would add to it just a little. Use one channel to promote another.

      Send an email and let them know expect your call about you can give them "this benefit"

      Or hit them on FB and let them know to you are sending a mailer about how you "helped someone just like them do XYZ"

      Hit them thru multiple channels and multiple times.

      I make a list of my 100 dream prospects and work that list till I try 12 contacts with each and at least ten follow-ups with each.

      If I can tick all those boxes THEN and only then I at least can say I tried.

      Jay

      P.S. don't give up!
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      • Profile picture of the author lint631
        Originally Posted by jayspann View Post

        Great Response, I would add to it just a little. Use one channel to promote another.

        Send an email and let them know expect your call about you can give them "this benefit"

        Or hit them on FB and let them know to you are sending a mailer about how you "helped someone just like them do XYZ"

        Hit them thru multiple channels and multiple times.

        I make a list of my 100 dream prospects and work that list till I try 12 contacts with each and at least ten follow-ups with each.

        If I can tick all those boxes THEN and only then I at least can say I tried.

        Jay

        P.S. don't give up!
        Great advice! I'm going to hit them through FB and Email (plus other methods).

        Just an update on how my video emails went. They actually didn't go anywhere. I guess I didn't realize how much setup I needed for them (shooting, editing, uploading, ect..) so basically just finished up. I don't want to send them now so will send the emails out first thing tomorrow morning. I have mock ups and shooting the videos down to about 10 in under 2 hrs. Sending the emails is easy so figure it will be about a 3hr/day process. Will post results.
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  • Profile picture of the author WaynesWorld
    It really depends on the type of client your reaching out to. Sometime going email alone is not the best way to communicate with a client. Try reaching out through multiple channels to find that preferred mode of communication that the client likes. Maybe he just wants to see how far your willing to go.
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  • Profile picture of the author emmndi
    This is one thread that has definately taught me something about email marketing. Should be developing one soonest and the information from fellow warriors is definately one that I should put into account.
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    backpacking in Kenya http://kenyatalii.com

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  • Profile picture of the author wiseme11
    Email marketing is a number game. You have to ensure that you the email you obtain is the dentist personal email and not the general email which will be access by the staffs only. Email marketing will not work wonder unless they are the one who subscribe to your opt in list otherwise they will not take interest to read but will consider it as spam.
    You can try using ezine marketing targeting dentist or other professional to avoid spamming. Hope this useful for you. Happy marketing
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  • Profile picture of the author sabreena
    Hello,

    Great work...
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  • Profile picture of the author bachi4u
    its completely based on your presentation how you impress the client. if client likes your quote , the deal can be closed in single meeting.
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  • Profile picture of the author Quentin
    Another important thing with mobile websites is include a QR Code with tracking as this has helped us close a lot more deals over our competition.

    Quentin
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    • Profile picture of the author lint631
      Originally Posted by Quentin View Post

      Another important thing with mobile websites is include a QR Code with tracking as this has helped us close a lot more deals over our competition.

      Quentin
      Do you mean to include tracking so you see what their usage is and if high, you let them know you can create a mobile site for that qr code?

      Video email update: 50% open rate and they all watched the video. I will contact 48hrs from when I first sent them (while it's still in their mind). Even if this doesn't work if you're using email marketing as contacting prospects, you need to track your emails! I think I found a great free tool that I'll be posting here.
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      • Profile picture of the author WillR
        Originally Posted by lint631 View Post

        Do you mean to include tracking so you see what their usage is and if high, you let them know you can create a mobile site for that qr code?

        Video email update: 50% open rate and they all watched the video. I will contact 48hrs from when I first sent them (while it's still in their mind). Even if this doesn't work if you're using email marketing as contacting prospects, you need to track your emails! I think I found a great free tool that I'll be posting here.
        They all watched the video or they all clicked through to the video? Big difference? Also do you have a call to action on the video page?
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        • Profile picture of the author lint631
          Originally Posted by WillR View Post

          They all watched the video or they all clicked through to the video? Big difference? Also do you have a call to action on the video page?
          The 50% that opened clicked through to the youtube video. I included a shortlink to the youtube link. I should of put the youtube link on a call to action page. Will do in the next batch.
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          • Profile picture of the author WillR
            Originally Posted by lint631 View Post

            The 50% that opened clicked through to the youtube video. I included a shortlink to the youtube link. I should of put the youtube link on a call to action page. Will do in the next batch.
            Yeah, the opening of the emails and clicking on the link is one thing but if you are just sending them to a Youtube video on Youtube them chances are they will be gone in a matter of seconds.

            You should, at the very least, embed the video into a page and never send them to Youtube. You want to keep them on your site and you want to have a call to action for them after the video.
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      • Profile picture of the author Quentin
        Originally Posted by lint631 View Post

        Do you mean to include tracking so you see what their usage is and if high, you let them know you can create a mobile site for that qr code?
        We actually create the QR Code tracking with their mobile website.

        This has helped us get a lot more customers over our competition.

        Quentin
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  • Profile picture of the author vufxteam
    100 emails should be enough to see some results, provided that you come across as professional, convincing and priced reasonably.
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  • Profile picture of the author danielsteven
    It obviously depends on your offer. Pretty important to test... however when I do email... I generally send out about 500 emails (all come off as personalized, but really arent) and I get about 5-10 leads from it.
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  • Profile picture of the author lint631
    Thanks Will. I will do that in other emails but for some reason didn't think about embedding it with my videos! Oh well. I'm still working on the emails I sent out. They keep opening the emails and watching the videos but still no replies. Am going to reach out again tomorrow.

    Email tracking is huge. For anyone sending out emails make sure you use a tracking tool. I think I found a good free one that I'll post. Want to try it first.
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  • Profile picture of the author tedgichia
    Originally Posted by mott View Post

    Hi again

    OK I have a question today about how much work is involved to get a mobile-optimized website sale to a client.

    So let's say I want to contact dentists by email. I want to contact dentists who don't have a mobile-ready site yet, and I want to sell them a site I can create for them. So I send them each an email saying how great I am, etc.

    So my question is, how many dentists can I expect to email, before I can make a sale? 20? 50? 1000? I know this a very broad question and depends on certain factors, but I want to know what I am in for doing this.

    And of course this can be about any business, like restaurants, lawyers, etc. I'm just wondering how many emails it may take.

    So I'd appreciate any feedback from those who have been successful selling mobile sites, or selling anything internet-market related, or really from anyone with an opinion on this.

    And I get that one shouldn't just rely on emails to get business, there are other ways. But for now I am wondering specifically about emailings.

    Thank you.
    There's no magic number. It all depends on how well you can offer a relevant product/service to a targeted market.
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  • Profile picture of the author Jones178
    I am trying to start my mobile marketing campaign, I need advice on how often you pursue a client. For example if I go visit them today, how long should I wait to follow-up. Please help me out?
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  • Profile picture of the author sofus
    Pay close attention to what Quentin is saying... he is really pinpointing it.
    ...and I'd like to add: "Profit is a reward for satisfying the desire of someone else."
    People are motivated, but by what? Actually - most people find e-mails annoying, and we hate being on lists because we "know" what we will receive. Focus on your product site, as Quentin says, and you'll experience that over time your cutomers will beg you to help them. As a QR-code site for instance. Get it ranked. My personal experience is that a simple QR generator site gives me leads to follow up with almost every day. (tiny site).

    Sofus
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    • Profile picture of the author sublime311
      Originally Posted by sofus View Post

      Pay close attention to what Quentin is saying... he is really pinpointing it.
      ...and I'd like to add: "Profit is a reward for satisfying the desire of someone else."
      People are motivated, but by what? Actually - most people find e-mails annoying, and we hate being on lists because we "know" what we will receive. Focus on your product site, as Quentin says, and you'll experience that over time your cutomers will beg you to help them. As a QR-code site for instance. Get it ranked. My personal experience is that a simple QR generator site gives me leads to follow up with almost every day. (tiny site).

      Sofus
      People don't hate email and no, the text is not dead. I think it's all about customization and putting that personal touch too. And following up with a small batch of people via other channels. Not one medium works in getting attention of people, mix medium with personal touch everytime works! Please read this again guys! Email, video, direct mail, mix it up, follow up, personalize, don't give up, bug 'em from all angles but not like a spammer or a harrassing weirdo!
      Signature

      If you always put limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them... BRUCE LEE

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  • Profile picture of the author Torafox1
    When you put in your letter how great you are, they'd get the impression that you're too proud or boastful. So, you might want to avoid that. Explain and share to them what you have done, what you can do for them.

    The thing with being too confident is that it could lead to disappointment from your clients. In the end, delivery is what they want to see. How you deliver your job and yourself and an accomplishment. If, somehow, they are not satisfied, it defeats the purpose of you trying to impress them too much.
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  • Profile picture of the author thetaspark
    Since you're directly asking how many emails it will take, then the right answer for that is its not about the number of emails, 1 mail can work the magic on one, maybe more clients. It sums up to different emails for meeting different needs.
    But any client satisfied with what you're offering can be tempted to try...
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  • Profile picture of the author wizzard1222
    [DELETED]
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  • Profile picture of the author jeradparker
    I would suggest you send as many emails as you can but take care of few things:
    1.Make a customized email for every potential costumer.
    2.Think as a costumer while drafting a email.
    3.Commit only what you can deliver.
    4.The tone of the email should be interactive.
    5.Follow up every email.
    6.Change the wordings if sending again to the same costumer.
    7.Supplement your strategy with other marketing tools.

    I hope this will help and you may get a response from your first five emails.
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