How do you approach Dentist

by giovd
53 replies
I was wondering what techniques your guys are using to cold call Dentists or any medical professional.

If cold calling what do you say to get past gatekeeper
what are the best times.

are you using any other methods, email, direct mail.....what works best.

What do you say to get the appointment

Any help would be greatly appreciated

Thank you
#approach #dentist
  • Profile picture of the author MyNameIsAlex
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    • Profile picture of the author mcfcok
      Make a personal video for the owner of the practice demonstrating your offer to them.

      Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

      Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.

      Hello mrs gatekeeper.... is mr dentist available.... can i ask who's calling and what it's about? you.... yes its Dave from xxxxx it's regarding the video i sent him 3 days ago.... bang!
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      • Profile picture of the author UZMarketing
        Originally Posted by mcfcok View Post

        Make a personal video for the owner of the practice demonstrating your offer to them.

        Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

        Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.

        Hello mrs gatekeeper.... is mr dentist available.... can i ask who's calling and what it's about? you.... yes its Dave from xxxxx it's regarding the video i sent him 3 days ago.... bang!
        This is great.. Give each potential client TLC. I am going to need to do this ASAP!
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      • Profile picture of the author MyNameIsAlex
        Originally Posted by mcfcok View Post

        Make a personal video for the owner of the practice demonstrating your offer to them.

        Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

        Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.

        Hello mrs gatekeeper.... is mr dentist available.... can i ask who's calling and what it's about? you.... yes its Dave from xxxxx it's regarding the video i sent him 3 days ago.... bang!
        Great idea, thanks for the post. I've never really made a presentation video though, would you be able to guide me on how I could do this? Any recommended software or something?
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        • Profile picture of the author mobear410
          Originally Posted by MyNameIsAlex View Post

          Great idea, thanks for the post. I've never really made a presentation video though, would you be able to guide me on how I could do this? Any recommended software or something?
          Just a quick note. Free software such as Camtasia Pro is a very nice was to do your own videos. If you get this software anywhere but through techsmith DOT com then you run the risk of it having extra software automatically attached and hard to remove. Another great piece of software that is free is faststone capture found at faststone DOT com and comes as a desktop or portable. It is useful for both still image captures as well as creating simple quick instruction videos. Filled with all sorts of bells and whistles. The price is right...Free Windows offers a free movie maker and it can be quite useful. If videos are a bit out of your style then you might try setting up a slideshow presentation using Open Office suite presenter which works the same as powerpoint if you're like many of us that can not afford powerpoint. There is now methods to creating powerpoint presentations online as if you owned the software and it is offered by none other than Microsoft. For more information about this and other online marketing software, apps, or just plain common sense please stop on by our website. Join and leave a comment about the subject(s) you are most interested in and I can guarantee you that the infomation will show up very quickly.
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      • Profile picture of the author smartiewriter
        Originally Posted by mcfcok View Post

        Make a personal video for the owner of the practice demonstrating your offer to them.

        Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

        Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.

        Hello mrs gatekeeper.... is mr dentist available.... can i ask who's calling and what it's about? you.... yes its Dave from xxxxx it's regarding the video i sent him 3 days ago.... bang!
        Couldn't have said it better myself!
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      • Profile picture of the author kasida
        Anyone could recommend software which allows to see if email has been opened, how long email has been opened, etc.,?


        [QUOTE=mcfcok;5909960] Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.
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      • Profile picture of the author freeburd
        Originally Posted by mcfcok View Post

        Make sure you use a normal email address not a business email, titled ie dentist treatment
        I see people using this technique - personal email not business e-mail. I have no clue why this is so important. I feel very dumb. And I probably deserve it.
        Please, educate me.

        Why is it so important to use a personal email?

        Many thanks
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        • Profile picture of the author WillR
          Originally Posted by freeburd View Post

          I see people using this technique - personal email not business e-mail. I have no clue why this is so important. I feel very dumb. And I probably deserve it.
          Please, educate me.

          Why is it so important to use a personal email?

          Many thanks
          Put yourself in the shoes of the person receiving the email. What's smells like more of a sales pitch? An email from 'Local Mobile Solutions' or an email from 'Joe Smith'?
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          • Profile picture of the author freeburd
            Originally Posted by WillR View Post

            Put yourself in the shoes of the person receiving the email. What's smells like more of a sales pitch? An email from 'Local Mobile Solutions' or an email from 'Joe Smith'?

            OK, is Joe Smith a professional that can provide a viable business solution for a dentist? Joe Smith still does not impress me.

            I am contemplating this: I want to create an email on my website, something like "CrookedTeeth" or "TeethWhiteningCoupon". When I send an email, it will come from "CrookedTeeth" or "TeethWhiteningCoupon". Will that make the dentist or office manager feel curious and instill a desire to open the email? I would, but I am not a dentist and I have never dealt with a dentist from that point of view. Meanwhile I have a website ready to go with keyword of 110 searches per month. Besides, I am 'bleeding' for $$$.

            What should I go with:Joe Smith or "CrookedTeeth"? What do you say, Will? BTW, I am using your templates. They are wonderful! But I need to get rid of that website yesterday.
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            • Profile picture of the author WillR
              Originally Posted by freeburd View Post

              OK, is Joe Smith a professional that can provide a viable business solution for a dentist? Joe Smith still does not impress me.

              I am contemplating this: I want to create an email on my website, something like "CrookedTeeth" or "TeethWhiteningCoupon". When I send an email, it will come from "CrookedTeeth" or "TeethWhiteningCoupon". Will that make the dentist or office manager feel curious and instill a desire to open the email? I would, but I am not a dentist and I have never dealt with a dentist from that point of view. Meanwhile I have a website ready to go with keyword of 110 searches per month. Besides, I am 'bleeding' for $$$.

              What should I go with:Joe Smith or "CrookedTeeth"? What do you say, Will? BTW, I am using your templates. They are wonderful! But I need to get rid of that website yesterday.
              Personally if I were a dentist they would just look like spam to me and get deleted. If it were an email from 'Joe Smith' with the subject line 'Crooked Teeth', yes, that would probably get my attention and opening the email.

              You need to think about the sorts of emails they cannot ignore. In a dental surgery, an email from a regular persons name with a subject line that has something to do with their teeth simply could not be ignored.

              The trick is to come up with a subject line that achieves that without being deceptive. Your email subject line must be related to the content of your email as per the Can Spam Act.
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  • Profile picture of the author beeswarn
    You approach the dentist by calling his office and telling the receptionist exactly why you want to talk to the dentist, or his office manager.

    You don't subscribe to the fallacy that dentists get a hundred calls like yours a day and that they will resent another one from you.

    You don't try to hide anything from the receptionist, so that she'll instantly identify you as dishonest and relay her opinion about your call to the dentist.

    You don't spend your time trolling around for a WSO that will teach you how to trick gatekeepers.

    You do leave a message when you're asked to because the dentist is actually in an appointment with a patient.

    You don't assume that the best way to reach a dentist is not to call him, but to create an e-mail campaign specifically designed to spare you from the indignity of using the phone, when you're staring at a phone number he published for you to use to call him.

    You do call all the dental offices you can find, so that the success of your career is not dependent on a single dental practice accepting your offer.
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    • Profile picture of the author Adwizard
      Originally Posted by beeswarn View Post

      You approach the dentist by calling his office and telling the receptionist exactly why you want to talk to the dentist, or his office manager.

      You don't subscribe to the fallacy that dentists get a hundred calls like yours a day and that they will resent another one from you.

      You don't try to hide anything from the receptionist, so that she'll instantly identify you as dishonest and relay her opinion about your call to the dentist.

      You don't spend your time trolling around for a WSO that will teach you how to trick gatekeepers.

      You do leave a message when you're asked to because the dentist is actually in an appointment with a patient.

      You don't assume that the best way to reach a dentist is not to call him, but to create an e-mail campaign specifically designed to spare you from the indignity of using the phone, when you're staring at a phone number he published for you to use to call him.

      You do call all the dental offices you can find, so that the success of your career is not dependent on a single dental practice accepting your offer.

      Great sales advice here... take it to heart.
      I bet I can call a dozen dentists and get an appointment with at least three or more to demonstrate how I can help grow their bottom line way faster than I could make a video.

      Just Saying
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    • Profile picture of the author elcanon
      I agree. After following multiple WSO advices, I ended up with the old natural way of doing business. Using the phone. Be honest, tell what you have, and ask for an appointment. When you get the appointment, ask for the personal email of the dentist, and explain that you are going to send some information about your proposal, so the dentist can take a look at it and the meeting can go more to the point, less explaining to do.
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  • Profile picture of the author lint631
    Awesome software to track emails is Pointofmail.com | Email Tracking and Control. Read Notifications and History. Email Recall and Self-Destruction.. I think you can get a free trial. You'll be surprised who opens your emails. I see around 50%. I also use video emails myself.
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  • Profile picture of the author damasgate
    I think the video strategy is good, but I would personally recommend doing two things:

    1. Having a template video for every kind of profession (Dentist, Chiropractor, lawyer etc..)

    This way you don't have to make a video for every dentist, juts have a template one to impress them.

    2. When it comes to making their actual video and SEO, just outsource it.

    This will save you so much time.
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    • Profile picture of the author midasman09
      Banned
      I've sold many dentists and what has worked best for me was....Personal, face-to-face meeting.

      Dentists usually arrive at their office at 8am....leave for lunch at 12noon... return before 1pm....leave around 5pm

      When I've sold websites to dentists, I've usually made a mock-up first with "generic" names, addresses & phone nos.

      I then arrive at 7:30am, 11:45am, 12:45pm or 5pm and ask dentist for a "quick minute" to show him something to get more patients. He will either say he's not interested (very few have told me they DON'T want to see a way to bring them more patients)....ask me to come back at a certain time or....tell me, "Lessee Whatcha Got!"

      They won't "Bite Ya"!

      Don Alm
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      • Profile picture of the author Adwizard
        Right on!!!
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        • Profile picture of the author giovd
          Thank you for all your responses. I am trying to sell the dentists Mobile Websites and SMS appointment reminders, and text message coupons.

          I have been using the phone as my primary source for attracting business, but I am finding it difficult to get the Dentist or decision maker on the phone.
          I will definitely try the times midasman09 recommended. As a newbie to this forum, I really appreciate all the help.

          Thanks

          Dave
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      • Profile picture of the author peter_act
        Originally Posted by midasman09 View Post

        I've sold many dentists and what has worked best for me was....Personal, face-to-face meeting.

        Dentists usually arrive at their office at 8am....leave for lunch at 12noon... return before 1pm....leave around 5pm

        When I've sold websites to dentists, I've usually made a mock-up first with "generic" names, addresses & phone nos.

        I then arrive at 7:30am, 11:45am, 12:45pm or 5pm and ask dentist for a "quick minute" to show him something to get more patients. He will either say he's not interested (very few have told me they DON'T want to see a way to bring them more patients)....ask me to come back at a certain time or....tell me, "Lessee Whatcha Got!"

        They won't "Bite Ya"!

        Don Alm
        Of course the obvious dentist to sell to is the one you go to to get your teeth done. This is what I've done for my first sale.
        Like Don, I have made up a generic site - at the moment it's at poiseandelegance.com - I know that url has got nothing to do with dentists, it's just a throwaway site of mine that I use for demo sites.
        It also may not still be there - as I said it's a throwaway site, and I may have another generic site by the time you look at it.
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  • Profile picture of the author HypeText
    Here is the deal with Dentists, and other Medical Professionals.

    For the Most Part...they arent going to meet with you.

    They are going to have their Office Manager handle all contact and ultimately will pretty much do whatever their Office Manager recommends.

    I worked with Medical Offices extensively for a number of years and I learned two things.

    1) Dr's tend to feel their time is too valuable to be dealing with mundane tasks like dealing with business...thats what they have a Office Manager For....

    2) Most of the them arent Business People so they basically do whatever the Office Manager Recommends. Win over the Office Manager and you are 99% there.
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    • Profile picture of the author midasman09
      Banned
      Win over the Office Manager and you are 99% there.

      RIGHT ON! RIGHT ON!

      Your MAIN prospect is the "Office Mgr"! SHE runs the operation and the dentist (or doctor) signs the checks!

      My Stuff is usually for 6 mos and....usually....all I do is...."appear" at her desk....hand her my Invoice....she says, "Oh! Hi Don! It's THAT time again! I look at her, smile and hand her my Invoice. She takes it from me and says, "I'll be right back!" She then walks in the treatment room and comes back a few minutes later....WITH A CHECK....SIGNED!

      So....your MAIN object is to ...."SELL THE OFFICE MGR"!

      Don Alm....GOOD at selling the Office Mgrs
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      • Profile picture of the author Vrs
        Originally Posted by midasman09 View Post

        Win over the Office Manager and you are 99% there.

        RIGHT ON! RIGHT ON!

        Your MAIN prospect is the "Office Mgr"! SHE runs the operation and the dentist (or doctor) signs the checks!

        My Stuff is usually for 6 mos and....usually....all I do is...."appear" at her desk....hand her my Invoice....she says, "Oh! Hi Don! It's THAT time again! I look at her, smile and hand her my Invoice. She takes it from me and says, "I'll be right back!" She then walks in the treatment room and comes back a few minutes later....WITH A CHECK....SIGNED!

        So....your MAIN object is to ...."SELL THE OFFICE MGR"!

        Don Alm....GOOD at selling the Office Mgrs


        True, the office manager is who you're dealing with the majority of the time. But I've found if I CAN get in front of the dentist - and it usually is the end of the day, i.e., right at 5 or shortly after, they're relatively easy to sell (if you have a good offer). All other times of day it's definitely the office manager though.

        Early is also good, like midasman09 says, but I'm not usually out and about that early, which I why I've sold a lot of dentists after 5. I find (for me anyway) before lunch or close to returning from lunch is a little more difficult than early or late. Now I only go at the end of the day. Any other time I'll just ask to see the office manager.
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      • Profile picture of the author sodomojo
        In your previous post you said you meet with tht dentist. Now you say you. Meet with the office manager?
        Originally Posted by midasman09 View Post

        Win over the Office Manager and you are 99% there.

        RIGHT ON! RIGHT ON!

        Your MAIN prospect is the "Office Mgr"! SHE runs the operation and the dentist (or doctor) signs the checks!

        My Stuff is usually for 6 mos and....usually....all I do is...."appear" at her desk....hand her my Invoice....she says, "Oh! Hi Don! It's THAT time again! I look at her, smile and hand her my Invoice. She takes it from me and says, "I'll be right back!" She then walks in the treatment room and comes back a few minutes later....WITH A CHECK....SIGNED!

        So....your MAIN object is to ...."SELL THE OFFICE MGR"!

        Don Alm....GOOD at selling the Office Mgrs
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    • Profile picture of the author MyNameIsAlex
      Originally Posted by HypeText View Post

      Here is the deal with Dentists, and other Medical Professionals.

      For the Most Part...they arent going to meet with you.

      They are going to have their Office Manager handle all contact and ultimately will pretty much do whatever their Office Manager recommends.

      I worked with Medical Offices extensively for a number of years and I learned two things.

      1) Dr's tend to feel their time is too valuable to be dealing with mundane tasks like dealing with business...thats what they have a Office Manager For....

      2) Most of the them arent Business People so they basically do whatever the Office Manager Recommends. Win over the Office Manager and you are 99% there.
      Thanks for chiming in here HypeText, how do/did you go about approaching the Office Manager? Did you cold call or cold walk? Email?
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      • Profile picture of the author HypeText
        Originally Posted by MyNameIsAlex View Post

        Thanks for chiming in here HypeText, how do/did you go about approaching the Office Manager? Did you cold call or cold walk? Email?
        Initially walking in works best...but make sure it is during their slower times of day.

        Be prepared to do a LOT of follow up as they don't make their decisions quickly! Sometimes it can take months to get a final answer...
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  • Profile picture of the author beeswarn
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  • Profile picture of the author TrumpiaTim
    Provide them with screenshots and have a good one pager on why your mobile marketing solution makes sense for the dental practice.

    You should really get in the habit of doing this for all verticals.
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  • Profile picture of the author sadas
    The best way to approach dentist.. act like you have tooth pain and have pocket full of cash.. also don't forget to show your teeth Works best with me...
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  • Profile picture of the author Kevin Z
    As in most medical practices its key to get past the gate keeper. In most cases this is the office manager. Dentists are too busy filling cavities and cleaning teeth to hear about your mobile pitch. Try settings up a 10 minute meeting with the practices office manager and do your best to prepare for the meeting before hand so you can cover as much as needed to win the sale.

    Good luck!
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  • Profile picture of the author mrtall74
    Which services do you find dentsits/office managers are most interested in? Google Places? FAcebook?
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    • Profile picture of the author WillR
      Originally Posted by mrtall74 View Post

      Which services do you find dentsits/office managers are most interested in? Google Places? FAcebook?
      I would suggest SMS appointment reminders would be a big one.
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      • Profile picture of the author Tim Dini
        Originally Posted by WillR View Post

        I would suggest SMS appointment reminders would be a big one.
        Absolutely! SMS appoint reminders are excellent for many businesses that make specific time of day appointments like dentists, chiropractors, plumbers, hair & nail salons... It's a great service for them and their clients. Then they really take notice once you show them how their clients cell number can be used for push advertising.

        Here's something else I learned:
        Restaurant's that use pagers/buzzers to signal to a customer that their table is ready are often paying a service provider to maintain the devices. Even if the restaurant owns them outright, they still get dropped, stolen, dirty, and the batteries die.

        Set them up with SMS and tell them to collect the customers cell number and use a text message instead of the pagers/buzzers. They love it. Then explain the benefits of push advertising, and they love you.
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  • Profile picture of the author Hendley
    You can offer free samples to the dentist. For that you will need to meet him/her and ask the gatekeeper to let you in.
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  • Profile picture of the author sammib01
    Originally Posted by mcfcok View Post

    Make a personal video for the owner of the practice demonstrating your offer to them.

    Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

    Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.

    Hello mrs gatekeeper.... is mr dentist available.... can i ask who's calling and what it's about? you.... yes its Dave from xxxxx it's regarding the video i sent him 3 days ago.... bang!
    Great idea. Sell the value of what you are offering both Long and Short term. Let them know it will increase interest, business and referals. Show examples if you have them.

    Good luck
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  • Profile picture of the author winnerman
    Guys was wonndering where can i learn more about SMS appointment i.e the software used to implement this?
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  • Profile picture of the author azurews
    Guys was wonndering where can i learn more about SMS appointment i.e the software used to implement this?
    Off the top of my head Avid Mobile, Trumpia and Yeez offer sms appointment reminder programs. They all have instructions for setting up sms reminders.
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  • As with all cold-calling, you must really find your way around that pesky gate-keeper!!
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    • Profile picture of the author liftchairs
      Make a personal video for the owner of the practice demonstrating your offer to them.

      Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

      Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.
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      • Profile picture of the author freeburd
        Originally Posted by liftchairs View Post

        Make a personal video for the owner of the practice demonstrating your offer to them.

        Get his/her email address send the video plus short message explaining who you are and that you put this little video together especially for them. Video must have a call to action!!

        Make sure you use a normal email address not a business email, titled ie dentist treatment or along those lines. Download software which allows you to see if email has been opened how long email was opened for and how many times. Then call him/her.
        My personal experience: I made a special video for MY dentist who treated me for many years. I wrote a letter and delivered it personally to his office. Personnel knows me. Somebody watched the video a couple of times. There was a deadline with a call to action. I have a website for a dentist ready to be sold. My dentist - such a pig! - never called me.

        What do YOU think I should do next?
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        • Profile picture of the author kaper7
          It is a mistake to rely on one prospect. There are many reasons why a prospect may not respond. The key is to target a more people and evaluate results then tweak your strategy accordingly. Phone call and emails do work but don't expect more than 10% conversion without using advanced strategies.

          Originally Posted by freeburd View Post

          My personal experience: I made a special video for MY dentist who treated me for many years. I wrote a letter and delivered it personally to his office. Personnel knows me. Somebody watched the video a couple of times. There was a deadline with a call to action. I have a website for a dentist ready to be sold. My dentist - such a pig! - never called me.

          What do YOU think I should do next?
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          • Profile picture of the author freeburd
            Originally Posted by kaper7 View Post

            Phone call and emails do work but don't expect more than 10% conversion without using advanced strategies.
            I did not rely on one prospect. I just described my experience with my own doctor. I thought that working with people I knew would make a difference. It did not. Another doctor I knew for years gave me a cold shoulder.
            If you could expand on "advanced strategies" that could make big difference for me and a lot of people watching this thread.
            Thanks.
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            • Profile picture of the author kaper7
              Sure! first make sure your prospects are very targeted meaning the can benefit from what you have to offer. Next remember that most people don't like to be sold to so initial contact should only be an engaging short conversation. Example: Hello there, I find it very difficult to navigate through your website on my mobile phone. I am so used to doing busineds with companies with mobile friendly sites that I thought all businesses had them.


              You may not be aware but every other person that goes online is doing it on their smart phone. I know quite a bit about this because this happens to be my specialty so feel free to shoot any questions my way and I'll be glad to help. I know all this "techie stuff" can be aconfusing.

              Here's a qr code you can use to market your business. Scan it and you'll see your website but we can make it for coupons, sms text and email, to name a few. Enjoy your day!
              Ken


              Originally Posted by freeburd View Post

              I did not rely on one prospect. I just described my experience with my own doctor. I thought that working with people I knew would make a difference. It did not. Another doctor I knew for years gave me a cold shoulder.
              If you could expand on "advanced strategies" that could make big difference for me and a lot of people watching this thread.
              Thanks.
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        • Profile picture of the author Greg guitar
          Originally Posted by freeburd View Post

          My personal experience: I made a special video for MY dentist who treated me for many years. I wrote a letter and delivered it personally to his office. Personnel knows me. Somebody watched the video a couple of times. There was a deadline with a call to action. I have a website for a dentist ready to be sold. My dentist - such a pig! - never called me.

          What do YOU think I should do next?
          I think you should move on, especially since you are calling your prospect a pig for not responding. You obviously resent the person, and that is likely to kill your chance for a sale if there still is one.

          Besides, you gave your word there was a deadline; if you want to be taken seriously, you will abide by it. Too bad the relationship didn't seal the deal for you, but there are no guarantees no matter how long you've been seeing them; maybe a stranger will like the offer better.
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  • Profile picture of the author kaper7
    Notice I positioned myself but no call to action. When theyy contact you, rest assure they're already sold so listen to their problem and offer a solution.
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  • Profile picture of the author Alex Mensah
    The best way to technique dental office.. perform like you could have dental soreness and have absolutely jean pocket brimming with cash.video strategy is also good
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  • Profile picture of the author sdentrepreneur
    I try to have my best smile on when I meet dentists....

    Seriously though...cold calling in tough in any business. Attend local Chamber, LeTip, BNI or Network meetings. Build relationships, brand yourself as a leader. Offer a free consultation, find a solution to their problems and then close the deal.
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  • Profile picture of the author Charles Harper
    I did an interview call with Dr. Cary Ganz, and we discussed how to prospect Dental Professionals.

    PM me and I will send you a link to the call.
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  • Profile picture of the author vladkost
    I've sold 3 dentists over the last 10 days, here's how I do it:
    1. Call afterhours and get the emergency number. Call it as soon as you get it (bc you know the DDS is out of the office), and ask the dentist for 15-20 minutes of his time to show him how you can bring him more money/patients/etc.

    2. If there's no emergency number, I ask for the DDS with a statement not a question. I make sure my tone ends on a low end, and the GK goes asks for the DDS 80% of the time, I end up on the phone with a DDS maybe 5-10% of the time. Once I have him/her on the phone, same pitch.

    If you're calling the New England states, you will likely have to deal with the office manager first.
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  • Profile picture of the author djackson
    love the video idea. i tried that and it wasnt as successful for me. maybe i wasnt doing it right though
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  • Profile picture of the author leeannprice
    Remember that office managers are human beings. I would set up a list of the top 10 dentists I would love to have as a client. Then you should try different ways to get through to them. Some people respond to email, some phone... You can't paint every office manager the same, as if they would all respond to the same tactic. Remember to add value. Drop off a small gift, maybe a short report you wrote on SEO for dentists. Maybe ask a local restaurant for some gift certificates in exchange for a mobile site and then invite the office managers to a "lunch seminar" in which lunch is on you and you get to present a short presentation from you on the benefits of SMS appointment reminders, or mobile couponing... Be persistent, follow up, and you will get clients...
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  • Profile picture of the author DownlineMarketer
    In today's market place Face-to-face marketing is the way to go. With the platform we use we can create a demo or use an existing app to show them what we can do. If you go in and show them right up front that is key. Also need to have the benefits listed. Big one is contacting clients/customers with no cost and allow them to schedule appointments. PM me if you might be interested in knowing more about the platform we use.
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  • Profile picture of the author srodoks
    provide them with screenshots and have a good one pager on why your mobile marketing solution makes sense for the dental practice.
    u should really get in the habit of doing this for all verticals
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  • Hi Giovd,

    A dentist is a great target market as they have spare cash and are always looking for extra clients.

    How I approach dentists is I find out who in the area has a website thats a dentist, then look to see if any are mobilized, I then go into keyword tool and look to see how many people are searching for dentists in their local area, I then contact all the dentists with sites and invite them to a webinar thats around 30 mins long explaining specifically how mobile can help dentists gain more clients and have less cancellations.

    I record this and send it to dentists that didnt attend the webinar but they usually hear through them talking that some attended a webinar and some didnt then you offer a special discounted offer to those that attended and I promise that once you get 1 dentist sold then more will follow.

    Make sure you collect their personal emails and put them into a list, this will allow you to gently remind them if you dont hear from them after a couple of weeks.

    Hope this helps and didnt take up too much of your thread
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  • Profile picture of the author cnckevin
    I tried the dentist niche for a week but they were always with a patient and to busy so I moved on. They are tough to get a hold of!
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