How to Sell Mobile Websites

Great advice, thank you!

Rich, I started doing what you advised immediately. Thank you.


I love to be criticized by people that mean business. Big "thank you"!

It has nothing to do with the design. In whatever case the design will be 100x better than a desktop site on a mobile not only in design but in loading speed too.

Kind of a shame we got to go thru all the labor pains and missed seeing the baby. Freeburd, can you share what you discovered with the rest of us?

Right now I'm targeting Florists, plumbers, Auto Repair, Heat and Air Conditioning repair and any other service person that people need to call in a hurry. I've put the restaurants on the back burner for now only because they require alot of work. Many of them want to change up their menus frequently and add specials. I'll come back to them later.

Once I have one mobile site built for a niche, like the florists I start calling on all the others. I'm doing face to face cold calling. I've tried email and Phone but for my style of selling, face to face is best.

I walk into a florist and introduce myself to the first person I meet and ask them if they are the owner. I have a big smile and good energy to set them at ease since I'm just walking in. If they say yes, they are the owner, I use this opener " the reason I've stopped by today is I want to show you something. Takes 2 minutes and might bring you more customers, which in turn brings more sales and then more profits..when could you give me 2 minutes of your time?" The psychology behind this is, everyone will give you 2 minutes right then as opposed to trying to reschedule at a later date. I've never gotten a no I'm busy. 99% of the time I get "sure, go ahead". A couple of times I've gotten "what is it?" When they say that, they've just given me permission to show them and that's how I answer that question by "here, let me show you".

I pull out 2 qr codes, one with a link to their standard website and one to their competitions mobile site. I ask them if they have ever seen or know what the qr code is. Almost all the time, they 'll say No, or they'll say it looks like some kind of barcode. I then tell them "watch this" and I scan the qr code to their website. After they get over the shock of how "neat" it is to find their website I tell them "this is how your website looks on most mobile phones" then I say to them "Now put yourself into your customers position and your trying to order flowers but you can't read or find the phone number. All of the links are so small you can't click them and some of your website can't be seen and in most cases you've got so many pictures that the site is slow to load? How would that make you feel? How long would you stay on your site?" I let them answer and then I quickly scan the qr code to the competitors mobile site and as soon as it loads I tell them "this is what your competitors are using and this is what your customers are seeing, How easy is this?" In every case they are blown away by the slim, lean easy to use mobile site. I quickly click the "click to call button" then the "find-us" button and finally the "open hours" button and tell them, "mobile users are typically looking for 3 things from your site, how to contact you, where you are and when you're open"

I pause now and don't say anything until they say something. They'll usually make a general comment of some kind and then I say "well, my 2 minutes are up. If you like I can stay a few more minutes and show you how easy it is to get your mobile site up and running, and other ways we can help you and what your exact cost will be". I then wait for an answer, I don't give them an option of me coming back later, I want to wait and see what they're objection might be. 99% of the time if they don't sign up immediately, I get the "I need to think it over" objection. I politely say " I understand, by the way, I forgot to ask you, what is the dollar amount of your average sale?" Typically in my area it will be somewhere around $45 to $60. I then tell them " I'll tell you what, if you give me the go ahead today, I'll give you your first month free and based on your average sale, if you just get one extra sale per month from your mobile site, then it has cost you nothing, it's basically free since we only charge XXX (and I quote them a figure that's within what their average sale is). At this point I'll either get a yes or "I still need to think it over" IF they say they still need to think it over, I say politely "Ok that's fine, I understand, here's my card, but let me say this, I'm only going to be offering mobile websites and our other marketing tools to a select few florists in the area. I want to be fair to those who sign up with us and not have everyone doing the same thing, so if I haven't heard from you by (whatever date) I'll assume you're just not interested at this time? Is that fair?" "Ok, thank you for your time today and I hope to hear from you soon."

Sorry for the long post..it got away from me. In any case, this is how I'm approaching my prospects. You can adapt this to just about any service business, just change the wording up. For instance for a plumber who doesn't have a mobile site but just a standard site, you could tell him that when a customer has water leaking everywhere, he could care less about your logo, your sleek graphics, your nice flash content, all he wants is the quickest way to call you...

I hope everyone adds to this thread, I know it has helped me tremendously. It's like an opensource software program that is put together with everyone's input.

Have a great day.
Wisln

You will still have annoyed people threatening to sue you
Been there , done that