electronik69

One of my clients works in the solar industry and a week ago the state government announced that it was going to cut the feed in tariff from 44c kWh to 8c kWh on the 9th of July. Basically wiping out most of his business, so we decided to run an aggressive Facebook, Google Adwords and Admob program.

Now TBH I have never tried admob due to the fact that Australia does not have very good Geo-Targetting features for Admob and only allows you to concentrate on the entire state...

But I thought now would be a good opportunity to try it as I was under strict instructions to get as many calls and enquirers as possible before July 9th.

So I set up a campaign targeting all of QLD, here are the results I got.



Now 2000 calls looks pretty good on paper, and I was pretty interested at the quality of calls that would be coming through.

From what I was told they were all kids, under the age of 18 playing an Ant game of sort and immediately hanging up.

So Google the so called master of advertising is putting up irrelevant ads, on apps, that doesn't even target the age group that I selected...

So how can this issue be solved, well maybe they could do something similar to what they do on the search network where you can select what major apps will show your ad.

I just think it's really disappointing that this is where mobile advertising is at...

I mean you should have the capability to ultra target your audience down to where they are (GPS can do it why can't Google.) with mobile ads yet Google seems to still be in the dark ages.

Now I am sure there will be people saying I have had a ton of success with Pay Per Call, and that's great, and I have only done one case study but I am sure we can all agree that mobile advertising should be way more advanced than it is today.

If it doesn't sell, it isn't creative - David Ogilvy

leonidas32

I've heard this consistently with Admob, as well as Airpush for PPCall campaigns.

The ad is displayed, and the 'click' is registered only because the user is clicking to ignore the ad.

Nonetheless, great study.