What's the going rate on an SMS campaign?

Robert X · 17th Aug 2012, 05:21 PM

Hey all,

Now don't get all freaky deaky with me and start with ,, "well, it depends".
I'm about to start sms offerings to businesses and I just wanna see what people are offering in that department to their clients.

I hear a lot of $99mo. But, how many times do you allow a client to send out an sms blast per month? And lets say they have a list of about 200.

And basically,, I would imagine that most businesses may be starting from scratch. No list. What's a "standard" jumping off point? And how would YOU increase the rate as the list grows?

I'm asking this because the last thing I wanna do is have a client tell me that I am WAY outta range. (Because they had other offers)

Just askin' my fellow Warriors.

Thanks,

Robert X

p.s. Stop depressing me with all this "I can't do it" bs. DO IT! DO IT! DO IT!!!
Right WillR? Did you post that here? You should......

Do IT!!!

WillR · 18th Aug 2012, 12:10 AM

Originally Posted by Robert X

p.s. Stop depressing me with all this "I can't do it" bs. DO IT! DO IT! DO IT!!!
Right WillR? Did you post that here? You should......

Do IT!!!

Funny stuff!

Unfortunately I don't have much advice to offer you on SMS though. I'd love to hear what others are charing. $99/month just seems a little low for me. I would say you want to allow 6 messages a month. That's one per week and two extras for special events/occasions. That seems to be the sweet spot from what I have heard. Anymore than that and you will start to annoy people.

bumkeun · 20th Aug 2012, 08:29 PM

I changed my price model twice. Chances are, some of the people you talk to, don't know a thing about this.

I like how I have my pricing and my customers don't complain about giving me my monthly fee.

Robert X · 22nd Aug 2012, 12:27 PM

Originally Posted by bumkeun

I changed my price model twice. Chances are, some of the people you talk to, don't know a thing about this.

I like how I have my pricing and my customers don't complain about giving me my monthly fee.

Would you be willing to share your pricing? :confused:

shoopt · 22nd Aug 2012, 11:23 PM

Hey Robert
SMS marketing is B2C marketing. The outcome of SMS marketing depends a lot upon the "sort of business or services offered" and "targeting the right audience". No matter your pay large amount or cheap services, the thing that matters is the service you are buying for SMS marketing is targeting the right audience (having relevancy with your business).
As "Will" said do not make more than six messages a month, more than that gets annoying.

Lee M · 31st Aug 2012, 08:18 PM

Originally Posted by shoopt

As "Will" said do not make more than six messages a month, more than that gets annoying.

I would say the real question to ask the business owner is, "How often can your customers buy?" Meaning ... it depends upon the TYPE of business. Of course anything food related ... you may be able to send something once per week.

However, that same distribution pattern would not hold up in other types of businesses.

WillR · 1st Sep 2012, 08:32 PM

Originally Posted by Lee M

I would say the real question to ask the business owner is, "How often can your customers buy?" Meaning ... it depends upon the TYPE of business. Of course anything food related ... you may be able to send something once per week.

However, that same distribution pattern would not hold up in other types of businesses.

Spot on.

This is why as offline marketers you need to concentrate on tailoring the solution to the customer. Not every business will be a good fit for SMS marketing.

Don't be afraid to say no if it is in the best interest of your client.

17th Aug 2012, 05:21 PM	#1
Robert X The Warrior Syndicate War Room Member Join Date: 2011 Location: San Diego Posts: 566 Thanks: 377 Thanked 191 Times in 102 Posts Blog Entries: 1	What's the going rate on an SMS campaign? Share on: Hey all, Now don't get all freaky deaky with me and start with ,, "well, it depends". I'm about to start sms offerings to businesses and I just wanna see what people are offering in that department to their clients. I hear a lot of $99mo. But, how many times do you allow a client to send out an sms blast per month? And lets say they have a list of about 200. And basically,, I would imagine that most businesses may be starting from scratch. No list. What's a "standard" jumping off point? And how would YOU increase the rate as the list grows? I'm asking this because the last thing I wanna do is have a client tell me that I am WAY outta range. (Because they had other offers) Just askin' my fellow Warriors. Thanks, Robert X p.s. Stop depressing me with all this "I can't do it" bs. DO IT! DO IT! DO IT!!! Right WillR? Did you post that here? You should......Do IT!!!
	[

20th Aug 2012, 08:29 PM	#3
bumkeun Active Warrior Join Date: 2012 Location: Chicago, IL Posts: 49 Thanks: 9 Thanked 6 Times in 5 Posts	Re: What's the going rate on an SMS campaign? Share on: I changed my price model twice. Chances are, some of the people you talk to, don't know a thing about this. I like how I have my pricing and my customers don't complain about giving me my monthly fee.

22nd Aug 2012, 11:23 PM	#5
shoopt HyperActive Warrior Join Date: 2012 Location: USA Posts: 174 Thanks: 7 Thanked 21 Times in 19 Posts	Re: What's the going rate on an SMS campaign? Share on: Hey Robert SMS marketing is B2C marketing. The outcome of SMS marketing depends a lot upon the "sort of business or services offered" and "targeting the right audience". No matter your pay large amount or cheap services, the thing that matters is the service you are buying for SMS marketing is targeting the right audience (having relevancy with your business). As "Will" said do not make more than six messages a month, more than that gets annoying.
	I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.