Originally Posted by doel82 (Post 7085640)

Is AdMob does not support mobile-based website?

Originally Posted by MoBuzz (Post 7052330)

Just wanted to remind everyone to use mobile ppc to help close mobile site sales. It really is a no brainer with current cost. Think about it..your charging 200 to 500 to build a mobile site that takes less than an hour in most cases. Pull 25$ out of that and send some qualified leads there way. Once you spend 25$ on a campaign you can use the 100$ free credit they(Google) gives you as well. (as of today you can not use the coupons without first spending the $25)

Either way with cost per click for great keywords being as low as .01 you and your client can not loose. That is 125$ worth of targeted local leads at .01 per click for $25..you do the math

oh and these numbers were from a current Google campaign in the restaurant niche

.

Originally Posted by Scotty Stevens (Post 7121183)

Hi MoBuzz,

Great idea. How are you using this to help close clients?

Thanks for sharing.

Originally Posted by fxstay (Post 7121249)

which company provide the best mobile PPC

?

Originally Posted by MoBuzz (Post 7121507)

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

Originally Posted by MoBuzz (Post 7121507)

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

Originally Posted by zoro (Post 7093873)

I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?

Originally Posted by zoro (Post 7093873)

I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?

Originally Posted by Daniel LaRusso (Post 7138120)

Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.

Originally Posted by Daniel LaRusso (Post 7138120)

Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.

Originally Posted by zoro (Post 7139492)

Mine keywords are "niche name + city"
My normal Adwords click cost is around $4.00
Adwords mobile CPC for same keyword is also showing @ $4.00. Even if I could halve that I'd be happy. But @ 0.01 cent per click ... I like to see that?

Originally Posted by MoBuzz (Post 7140018)

Sorry I need to go edit my op. I meant .10 not .01 those are 3 word phrases such as Chinese restaurants cityname

I am also just starting a campaign for cityname restaurants gets over 8000 monthly mobile local searches. cpc is .65 with estimated 10 daily clicks and 200 impressions, average position is 1.4

I am sure it varies city to city. For example if you are in a city with 2 million people..

My point was that with the $100 in free advertising even at .65 that is over 150 targeted people to a potential clients mobile site. With mobile conversions being what they are it can really help justify $300.00 for a mobile site.

Originally Posted by MoBuzz (Post 7121507)

I
For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

Originally Posted by zoro (Post 7140402)

Yes, I understand your strategy and your service to your clients, it's great.
But, I can't find mobile CPC @ 0.65 or less.
I am using adwords keyword tool but obviously I'm not using it correctly. So can you share what or where can I find the keyword tool you use that gives mobile CPC estimates?

Originally Posted by fxstay (Post 7140577)

but google has restrict policy

Originally Posted by MoBuzz (Post 7143033)

Do you use Google Engage for Agencies? This may have something to do with it, I am not sure. I am simply using the traffic estimator tool and filtering down to mobile users in my city.

Like I mentioned above it could be the city you are searching. What is the population size of your local city? If you pm me a few of your keywords I would be happy to see what I can come up with.

Originally Posted by zoro (Post 7145145)

I am just using the normal keyword tool found in my adwords account dashboard. City pop is $4 million. I filter the keywords down to show Mobile stats only.
The number of searches from mobiles is considerably much lower. Searches for keyword on destops and laptops is around 1000 p/month. On Mobile it's just 300. But the CPC is remaining the same.

I have also tried other keywords from my other campaigns and they too show mobile CPC to be almost same as for Desktop CPC.
So I don't know how or what you're doing to get such a low CPC.

Originally Posted by MoBuzz (Post 7145707)

Send me one or two of your keywords and I will see what it shows on my end

My city only has a population of 100 000 or less. Maybe less copetition

Originally Posted by MoBuzz (Post 7121507)

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

Originally Posted by Andy Bo (Post 7846031)

Hi MoBuzz,
I'm just heading into mobile and would love to know a bit more about how to pay for their mobile site within 30 (or whatever) days using ppc. You mentioned in another thread that you have a sheet to work this out?? Please would it be possible for you to pm it to me?
Many thanks,
Andy

Originally Posted by joinmikedavis (Post 7854875)

I saw a few quotes in this thread about CPC costs. If you get a customized business app, you can get CPC for .01-.03 via Admob and a few others...not junk traffic, but highly targeted. But you must have your own app. I and quite a few other currently get this. And no the 1 to 3 cent is not a typo.

Originally Posted by MoBuzz (Post 7121507)

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

Originally Posted by Bruha (Post 7863804)

MoBuzz we basically need you to put together another comprehensive WSO outlining how to use this strategy. Just like your last one!