expertcapper

Looking to gain knowledge on QR and SMS marketing

Any suggestions on WSO's?

JTzor

Look up WillR and Sunny Gal

Kevin Z

As I have said many times here on the forum. SMS and QR are great traffic drivers for your mobile marketing campaigns. Depending on the complexity of what you are trying to do, you can put together a 360 degree mobile marketing campaign for your clients using Mobile Websites - SMS - and QR Codes.

Quick example of possible campaign:

1 - Design Table tent or poster for business with QR code with call to action ie Get 50% off

2 - Have QR code direct to mobile optimized landing page with lead generation form or sms opt in form.

3 - Once user has filled out form send back coupon via sms or email.

This is a great way to help you build your clients email and/or sms list.

Hope this helps

[

brick&mobile
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Rainer0651

Hi,
I am very new to actually participating in the Warrior Forum. I recently designed some mobile websites that had an SMS opt-in and sold both for $900 each one to a guy who had a pub and the other to a guy that didn't even have a website. This was in a small town of 9,000 people.

What appealed to them was the fact they could put a QR code in the local paper or in the case of the pub owner on a tent card and when they scanned it the potential customer got an opt-in form on their cell to the sms list.

I thought this would be a hard sell to such a small population but what I never thought of was that those small communities actually still read their local paper faithfully unlike the big cities who don't read it as much.

The first thing I did with them both was scan a QR code that I had on a piece of paper and up popped the form on the cell. Then my next sentence was you can get people to join your own private list with this and 97% will read your message unlike email which is about 17%. That was it, sold right there on the spot without too much more to say. I let them scan and opt-in from their own cells and immediately they got a confirm text message back on their cells. So within 2 minutes they "got it" in a town that has never had any experience with text messaging.

The pub owner wasn't even interested in the mobile site I did for him using a Dudamobile version of it, he wanted the mobile opt-in site and nothing else.

So now I am thinking of creating templates and videos etc. on how to do this as a WSO. I have been advised of searching for competition first in the Forum but so far haven't found anything yet.

I am going to keep looking after I post this but since you have been on here a lot longer than me, can you point me to someone who may be doing this already? And do you think it would be a good product to sell?

Thank you for any opinion you may have.
Rainer

Tent Cards with built in Smart Phone Loyalty Program - creates SMS lists for Restaurants, Retail Outlets, Services and more

S3Ware

Check out Jack Mize's Mobile XFactor ... it is awesome training for selling real-world mobile solutions: Mobile X Factor (not affiliate).

It might be closed, but if you can get in when he reopens it, I couldn't recommend it more!

WillR

If you are using a QR code and SMS subscription then you shouldn't even need to send your customers to an optin form. When they scan the QR code it should bring up the SMS message on their phone with the correct number and message filled out, all they then need to do is press send.

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Pierre!

What Willr said...

UNLESS - they want to try and capture additional information - First / Last Name, Address, Sex, Age...

But otherwise - be drop dead easy For The Win!

Still - Great Job Rainer0651

Patrick

Rainer0651

Well I did try generating a QR code (using qrstuff.com) that created an sms QR code, however when you scan it on an iPhone it first sends you to a temporary web page with the sms message and then you have to click on a small icon in the bottom right hand corner to get it to the iphone message system. Try it and you will see what I mean.

When I first tried this I almost missed the icon and was confused. It took me a few seconds to figure it out.
Now those who are even less astute than me would probably miss it altogether and click away.

The main disadvantage I saw to this was to have to create a sms keyword like "freecoffee" to go with that shortcode. Since I was the first one to use this shortcode (76000) in Canada I snapped up some of the real good keywords associated with it but later reconsidered and released them to the Canadian wild since I wasn't using them. Probably not a good move.

Now a year later on that shortcode a lot of good keywords have been used up and it is getting harder to think up ones that haven't been used yet. I did manage to get Halo4 as a keyword for my Electronics Store account who now wants a website and the whole 9 yards.

The big advantage to using a shortcode is that they don't have to scan and it works on dumb phones.
The big disadvantage is that with the sms provider I use, shortcodes are only available in US, UK, Canada, Australia so it is somewhat limiting.

With the SMS optin form I am using it is not limited to any country. When you click on the dropdown menu you pick the country you are in, fill in the form and hit send and they will be registered in the SMS database without having to create an SMS keyword. The text blast will still go out to any country on the dropdown menu as far as I know. I haven't actually tried this. If there is anyone out there outside of UK,Canada,US, or Australia let me know if you want to try out a test on this and I will accommodate you.

I was recently inspired by a city in Sweden that was using this to register parents and students in schools to keep track of kids who didn't show up for school. An anti-truancy application. I think this would be an easy sell to schools. The parent gets a text when their kid doesn't show up. I actually have a functioning opt-in form for this right now and am playing with the database features in the SMS provider admin area to see how easy it would be to create lists and send out a text blast to the parents after a roll call. So far not that easy but working on it.

So if you have an SMS provider or a way of doing this without an SMS keyword in any country and have their number popup somehow so they only have to click send, I am all ears. I would love to be able to do it that way. I am not sure why the opt-in form can't pick up the cell number like the internet can pick up an IP address. I guess the technology is not there yet unless you know of a way and you can point me to something better I would appreciate it.

I'd give you a thank you but my thank you button hasn't shown up yet.
Rainer :rolleyes:

Tent Cards with built in Smart Phone Loyalty Program - creates SMS lists for Restaurants, Retail Outlets, Services and more

MobiDev

QR codes and SMS Marketing are applied everywhere in advertising and marketing, and with the rise of mobile phones, their use by consumers is increasing at a rapid clip. I`d advise to check these articles about QR codes usage. How To Use QR Codes For Small Business | Spears Marketing and the infographics abour SMS marketing usage Why So Many Businesses Use SMS Marketing | Visual.ly

scamsel

hey rainer, i not sure why you were getting that other screen on your iphone. i use this generator QR Code Generator and Management with Tracking, Analytics and Support and when i select sms, when i scan this on my iphone, the text app automatically pops up, populated, and i just have to click send. (the number is your shortcode, and the message is your keyword)


not sure why yours was sending you to a temporary webpage first? i don't think that is normal behavior. perhaps it has to do with the particular qr code scanner your are using...