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Unread 5th Nov 2012, 09:50 AM   #1
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Restaurant Apps
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Anyone having luck selling apps to local restaurants? It seems like a nice service to offer, but I'm wondering if they are popular or if I should stick to building mobile websites.

Mobile websites are more of a customer acquisition tool, while apps are more of a customer retention tool right?

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Unread 5th Nov 2012, 09:59 AM   #2
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Re: Restaurant Apps
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I have an idea about restaurant app, let me know if you are interested to talk
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Unread 5th Nov 2012, 10:11 AM   #3
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Unread 5th Nov 2012, 06:57 PM   #4
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Re: Restaurant Apps
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why not post your idea here ? .....for those that might be interested
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Unread 5th Nov 2012, 07:55 PM   #5
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Re: Restaurant Apps
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If you can create an app that has the ability to do take out/ delivery orders that could be a huge selling point. I know Bizness Apps has that feature. You may want to look into them.

On a side note, does anyone have any thoughts on how this could be accomplished on a mobile site? (ordering food and taking payment)

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Unread 6th Nov 2012, 01:23 AM   #6
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Re: Restaurant Apps
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Hey Bruha
Mobile apps have pretty nice scope in restaurants, what you need to do is arrange a meeting with proprietor and show up how the app will be beneficial for their business. Restaurant owners and other small businesses are very keen to know about mobile stuff, give them decent offer and ideas for publicity of the apps. You will easily crack deals and nice revenue too.

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Unread 6th Nov 2012, 05:55 AM   #7
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anyone have any ideas how to sell sms services to resturants???
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Unread 6th Nov 2012, 10:58 AM   #8
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Originally Posted by toddfromboston View Post

If you can create an app that has the ability to do take out/ delivery orders that could be a huge selling point. I know Bizness Apps has that feature. You may want to look into them.

On a side note, does anyone have any thoughts on how this could be accomplished on a mobile site? (ordering food and taking payment)
I love this apps making stuff, any video on it
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Unread 19th Nov 2012, 07:27 PM   #9
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Re: Restaurant Apps
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Originally Posted by toddfromboston View Post

If you can create an app that has the ability to do take out/ delivery orders that could be a huge selling point. I know Bizness Apps has that feature. You may want to look into them.

On a side note, does anyone have any thoughts on how this could be accomplished on a mobile site? (ordering food and taking payment)
It would be done just like any other website. You would need a server and database to keep track of orders and payments. It's not as simple as I may may it sound. But, all you have to do is integrate the ordering and payment processing to create one seamless experience.
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Unread 19th Nov 2012, 07:30 PM   #10
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Originally Posted by friendlyonlineservices View Post

I love this apps making stuff, any video on it
There are a lot of videos to teach you. I personally deal mostly with iOS. Are you looking to develop from scratch or use a cloud platform?
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Unread 19th Nov 2012, 07:32 PM   #11
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Re: Restaurant Apps
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Originally Posted by jamtrading View Post

anyone have any ideas how to sell sms services to resturants???
WillR has some good WSOs on here (I heard). else, there is a host of info in the Offline Marketing Forum.
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Unread 19th Nov 2012, 11:26 PM   #12
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Re: Restaurant Apps
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Just think about it for a second though. Are you really going to fill up your phone full of apps for all the restaurants you like to frequent? I don't think so. You might have one or two but after that you're not going to keep adding them.

For a pizza shop that offers delivery, yeah, maybe I can see the usefulness there. But to the average restaurant I don't see what an app can do that a mobile website couldn't. As far as push notifications go a lot of people disabled them by default now so that's not a great argument.

If you are going to be talking a restaurant into getting an app created then make sure it is a restaurant that will definitely benefit from it. If they spend a heap of money getting the app created and no one uses it, they will not want to deal with you any longer.

SMS is just as good (probably even better) a customer retention tool.

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Unread 21st Nov 2012, 03:45 AM   #13
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Re: Restaurant Apps
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If designed properly with "Push Notifications" ; apps could add great value to its users and certainly to the Local Biz owners, like Restaurant owners - to fill the empty benches on a Wednesday evening with some specials announced via Push Notifications; way cheaper than SMS marketing

Open rate for Push Notifications are near 100%

So, watch this space. Happy to answer more, please PM me. Thanks

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Unread 21st Nov 2012, 07:14 AM   #14
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Re: Restaurant Apps
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Originally Posted by networkempire View Post

Open rate for Push Notifications are near 100%
As I stated earlier, that may be so but you are forgetting about the percentage of people who disable push notifications when installing apps. As time goes by, the more apps people have, the more likely they are to do this so it will only become less and less effective. An app is also limited to only those people with a smartphone and only those that understand that technology.

SMS covers a much wider audience and has a near perfect open rate.

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Unread 4th Dec 2012, 01:28 AM   #15
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Re: Restaurant Apps
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Originally Posted by networkempire View Post


Open rate for Push Notifications are near 100%
@networkempire is not at all correct.

@WillR is correct, saying that most folks disable receiving push notification.
Also, users get annoyed at push notifications and will immediately disable pushes or delete the app from their phone. Selling an app to a restaurant and then attempting Push notifications will piss off customers and have a negative effect. They'll lose business and be angry with the guy who sold them the app. The app seller will go from Hero to Zero. For an app maker, push notifications are simple to implement and make tempting bells-and-whistles in order to close the sale for designing an app. But when it comes to using Push notifications for restaurant mktg, don't do it. Go with SMS instead as @WillR suggests.

Originally Posted by networkempire

If designed properly with "Push Notifications" ; apps could add great value to its users and certainly to the Local Biz owners, like Restaurant owners - to fill the empty benches on a Wednesday evening with some specials announced via Push Notifications; way cheaper than SMS marketing
@networkempire, you are incorrect again. SMS works great, Push Notification does not. You obviously have zero experience with restaurant marketing and have never tried helping a local restaurant succeed using Push notifications. Seems you're giving out bad information because you have an agenda. (i.e. your wso for apps creation, advertised in your e-sig) I'm not saying that you realize you're giving out bad info--most likely you have zero experience with restaurant marketing and you are just making an educated guess, backed by your desire for it to be true (because of your wso)
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Unread 4th Dec 2012, 05:02 PM   #16
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Re: Restaurant Apps
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I have many restaurant clients and I'm thinking about creating a "Mobile Directory of Local Eating Places" and...offering an APP that can be downloaded with the "Town Mobi-Restaurant Directory" would be an ICON on the phones and....tapping on the ICON would bring up my "Town Directory"

1) Is there such an APP that can do this and....
2) would this APP be limited ONLY to consumers with Apple products (I-Phone, I-Pad, etc)

Thanks,
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Unread 5th Dec 2012, 11:24 AM   #17
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Re: Restaurant Apps
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Originally Posted by Its Trish View Post

@networkempire is not at all correct.

@networkempire, you are incorrect again. SMS works great, Push Notification does not. You obviously have zero experience with restaurant marketing and have never tried helping a local restaurant succeed using Push notifications. Seems you're giving out bad information because you have an agenda. (i.e. your wso for apps creation, advertised in your e-sig) I'm not saying that you realize you're giving out bad info--most likely you have zero experience with restaurant marketing and you are just making an educated guess, backed by your desire for it to be true (because of your wso)

I am not sure that I would go as far to say that he is totally incorrect in what he is saying. It all depends on the restaurant. As with any other form of marketing, not every form of marketing will work for everyone. It is good to step out of the box sometimes and do something a little different. If you are looking at just creating an app that does nothing but send them push notifications, then no you will not be successful and all you are doing is wasting a restaurants money with a mobile app. On the other hand if you are providing features such as push ordering, loyalty rewards, and customer interaction, then that is something that is totally different.

It is just a matter of how it is used. I can guarantee that no matter if I am signed up for emails, text, or an app, if you constantly bombard me with information you will loose me on that avenue that you are using.

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Unread 10th Dec 2012, 08:19 AM   #18
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Re: Restaurant Apps
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We have experience in developing restaurant apps, you can have a look for inspiration https://itunes.apple.com/app/id485133676?mt=8 , https://itunes.apple.com/au/app/my-shout/id512913298?mt=8 , https://itunes.apple.com/us/app/amazing-ibiza-lite/id491297003?mt=8 , https://itunes.apple.com/us/app/yumit/id361117405?mt=8
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Unread 10th Dec 2012, 09:14 AM   #19
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Re: Restaurant Apps
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Restaurant apps has a great potential, as any other SMB apps. Right now there are plenty of tools and companies to make them, because this is the future. Back in the day people didn't wanted to be presented on the web. It's 2012 and I know businesses, restaurants that haven't got a website.
If someone likes a restaurant, and want to be up to date about the menus, and discounts, the mobile app of the restaurant will be on their phone. People here reasoning with the push notifications, but this isn't the only advantage. Mobile apps are better looking than mobile websites, and they can run offline too. With the built in GPS the user can navigate to the restaurant. Moreover a mobile Website, or a HTML5 webapp can be complete the native app. So when someone asks which one I suggest, nowadays I say both. A native app which can be extended with HTML5 content.
In this link you can click through a restaurant app with mock content, but I think it's telling enough: InstApp - the instant app maker site

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