I am looking for creative ideas that would be effective in drawing customers via SMS.
One thought I have is that, although he might not want to discount his brand, other complimentary businesses would welcome his endorsement. In other words, "Come dine with us and receive X% off at XYZ company when you show them your receipt." I would then structure partner deals with these other businesses.
There are other opportunities as he hosts live bands, charitable events, biker rides, etc. I am just looking for other enticing coupon opportunities without giving anything away.
I welcome any thoughts you may have.